M. Bruce Abbott This is Me

Education

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1. 1. www.radioloungeusa.com

   www.radioloungeusa.com/en/arti - [Cached]

   Published on: 4/21/2008   Last Visited: 4/21/2008

   Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469). 8-May-08 4:00 AM Radio Lounge Week y Radio Advertising Tip - Tell A Compelling Story Tell A Story. People love stories.  That's why we watch TV.  That's why we read novels.  Stories draw us in.  Stories teach us something about people, places or things that we never knew before. Does your business have a story to tell? Instead of using generic sales copy, tell a story.  Stories can comunicate benefits in a powerful way. Here's a great example we had a while back.  We were creating radio commercials for an Italian restaurant.  The owner wanted to have the generic radio-speak in the spot - great atmosphere, delicious food, blah blah blah.  We asked him what makes the restaurant so great - best we could get was that the recipes are "authentic".  OK ... we hear "authentic" a lot in restaurant commercials. Later in the conversation is happened to come up that the owner of the restaurant had found an old wooden box buried in his great-grandmothers home after she had passed away.  The box was filled with old Italian recipes that he has kept and used for the restaurant. SCORE!!!!!!!!! So, we told the story of the box, and the recipes.  We were able to truly communicate what "authentic" truly was.  And the spots were extremely successful. What's your story? Until next week.... ~B M. Bruce Abbott is part of the Crusade for Better Radio Advertising.   He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry.  RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments.  Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising.  For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469). http://www.radioloungeusa.com/en/art/?182 oemail@radioloungeusa.com Thu, 08 May 2008 09:00:00 GMT

2. 2. RADIO LOUNGE Founders - Radio Lounge

   www.radioloungeusa.com/en/cms/ - [Cached]

   Published on: 4/21/2008   Last Visited: 4/21/2008

   M. Bruce Abbott Creative Director/Partner babbott@radioloungeusa.com 281.494.4680
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   Bruce has spent more than fifteen years in the broadcast industry as a major market radio personality, both terrestrial and satellite, as a creative services director, in addition to operations and marketing. With a BBA from The University of Houston, a Master's degree in Advertising from The University of Texas in Austin, and Certified Radio Marketing Consultant status from the Radio Advertising Bureau, Bruce has honed his skills in common sense branding strategies, marketing, creative concept development, multimedia and operations, and financial management.
   
   Bruce is also a highly sought after voice actor, with more than a handful of national radio and television spots to his credit. Behind the mic or in dealing with RADIO LOUNGE clients, Bruce's outspoken personality and attitude help visitors to RADIO LOUNGE "feel the love".
   
   Beyond the daily business at the RADIO LOUNGE studios, Bruce and his wife Shelley are also busy crafting the next generation of Abbott's. Shane, now two years old has his own Fender Telecaster (junior size) and a full blown DJ set up to crank out the best of The Wiggles.

3. 3. Know Your Customers Buying Behaviors - 9-Jun-06: Articles article: contact M. Bruce Abbott

   www.radioloungeusa.com/en/art/ - [Cached]

   Published on: 6/9/2006   Last Visited: 4/21/2008

   M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising industry.
   ...
   M. Bruce Abbott (281) 494-4680
   ...
   Source: M. Bruce Abbott