Adrian Abbott

Adrian Abbott, Marketing Services Manager, B.C. Tree Fruits Ltd.

Adrian Abbott, Directeur, Services Marketing, B.C. Tree Fruits Ltd.

Come the end of June when CanGro Foods in St. Davids closes, "if anybody's looking for canned Canadian fruit, you've got to do it at home," said Adrian Abbott, marketing services manager for BC Tree Fruits, which markets British Columbia-grown fruit.

"I think we have a pretty good crop on the trees," says Adrian Abbott, the marketing services manager for B.C. Tree Fruits, a company that acts as a sales agency for four fruit packing cooperatives."Volume is up slightly, maybe 10 to 15 per cent.The concern right now is the amount of moisture that is forecast.The closer we get to harvest the more volatile it is."Abbott says B.C. Tree Fruits will sell close to 250,000 cartons of cherries this year.

Adrian Abbott B. C. Tree Fruits Limited

Adrian Abbott, Marketing Services ManagerTelephone: (250) 470-4213

Adrian Abbott, marketing services manager at BC Tree Fruits, said the cherry market is stronger than all other tree-fruit markets."Production is up around 20% and prices are higher than usual," he said.

The apricot harvest in the Okanagan Valley is just beginning and in a couple weeks workers will be picking peaches, then nectarines, said Mr. Abbott.

"Pricing is probably going to be average on peaches and nectarines, stronger on prune plums," said Mr. Abbott.

"The apple season just finished, so we've just finished selling last year's crop.It was one of the better years."

BC Tree Fruits sold four million boxes of apples from the 2001 harvest, down 10% from 2000.But because apple trees load up on fruit every two years, Mr. Abbott said he is expecting a larger crop this year.

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