Lee Aase This is Me

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1. 1. www.eurekalert.org

   www.eurekalert.org/pub_release - [Cached]

   Published on: 6/26/2008   Last Visited: 6/26/2008

   Contact: Lee Aasenewsbureau@mayo.edu507-284-5005Mayo Clinic

2. 2. news.postbulletin.com

   news.postbulletin.com/newsmana - [Cached]

   Published on: 6/16/2008   Last Visited: 6/17/2008

   "Mayo Clinic's YouTube channel was quietly launched about a month ago, and has typically been in the top 30-40 channels among nonprofits," said Lee Aase, Mayo's manager for syndication and social media.
   ...
   "A recently published study indicated that about 37 percent of all videos viewed online are seen through YouTube," Aase said."We need to put Mayo Clinic video where people can find it instead of just expecting them to come to our Web sites.But the YouTube channel does have a link to mayoclinic.org, and through that to other Mayo sites, so sharing in this way should lead to more traffic."
   
   The YouTube channel will help build Mayo's name recognition and reputation, Aase said, because Web surfers will become more aware of Mayo's research and treatment advances.
   
   "We think we will build awareness of Mayo by 'word of mouse' in the 21st century, much as word of mouth was chiefly responsible for building Mayo's reputation in the 20th century," he said.
   
   What's next for Mayo online?
   
   "We can't discuss online projects that aren't ready yet," Aase said.But he noted Mayo's popular health blogs, like the Mayo Quit Smoking Blog.
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   Lee Aase, social media manager at Mayo + Enlarge photo
   
   Lee Aase, manager for syndication and social media at Mayo Clinic, displays the clinic's new YouTube channel.

3. 3. www.insurancenewsnet.com

   www.insurancenewsnet.com/artic - [Cached]

   Published on: 4/17/2007   Last Visited: 4/17/2007

   Lee Aase, manager of national media and new media at the Mayo Clinic, presented a case study on how the Mayo Clinic is taking advantage of new media channels as a creative communication opportunity, and Scott Schroeder, president and CEO of Cohorts Inc., described characteristic distinctions between these generations and how these differences can influence marketing channels.
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   Web-based social networking sites are key to reaching Gen-Xers and Gen-Yers, says Lee Aase, Mayo Clinic's manager of national media and new media, but assuring the validity of healthcare information on these interactive sites can pose a challenge:
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   Lee Aase
   
   Lee Aase is manager of national media relations and new media at Mayo Clinic.He leads a team focused on telling stories that enhance understanding of health and medical issues in general, and Mayo Clinic in particular, through mainstream broadcast and print media.More recently his team has been charged with producing content for new media, to enable direct interaction with the general public and with potential patients.
   
   Aase has a Bachelor of Science in Political Science from Mankato State University (now Minnesota State University, Mankato).He spent more than a decade in political communications, media relations and fundraising at the local, state and federal level before joining Mayo Clinic's Department of Public Affairs in 2000.