Steve Aaronson This is Me

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1. 1. CW Online: Oh No! I Forgot To Evaluate the Annual Report by Alice Brink, ABC, APR / CWOnline / December/January 1998-99

   www.silverleafawards.com/cw/pr - [Cached]

   Published on: 3/21/2004   Last Visited: 10/3/2005

   "We don't set classic measurable objectives," said Steve Aronson, VP of global corporate communication for Lucent Technologies.
   ...
   Aronson shared a different perspective: "We measure broad awareness of the company, but don't narrow it down to the annual report because the cost/benefit analysis does not play out with our diverse audiences," he said.

2. 2. HOTS August 2000

   www.wireville.com/hots/hots000 - [Cached]

   Published on: 8/1/2000   Last Visited: 5/12/2008

   Steve Aaronson, 48, is vice president of Communications.He is responsible for branding and corporate image, investor relations, news media relations, employee communications, industry and financial analyst relations and philanthropy.Previously, Aaronson was vice president of Lucent's Service Provider Networks Public Relations.

3. 3. Lucent Technologies Enterprise spin-off unveils name, announces leadership team.

   www.lucent-partner.com/Press/R - [Cached]

   Published on: 6/29/2000   Last Visited: 11/25/2000

   Steve Aaronson, 48, is vice president of Communications. He is responsible for branding and corporate image, investor relations, news media relations, employee communications, industry and financial analyst relations and philanthropy. Previously, Aaronson was vice president of Lucent's Service Provider Networks Public Relations.
   
   This team is totally committed to the enterprise space, and has a deep appreciation for the issues facing our customers. We are working together to maintain and enhance our customer and partner relationships through the transition and spinoff, Peterson said.
   
   Separately today, Avaya announced a global strategic alliance with Siebel Systems that includes joint development and integration of eBusiness solutions as well as joint marketing and sales teams.
   
   Avaya, formerly the Enterprise Networks Group of Lucent Technologies, headquartered in Basking Ridge, N.J., USA, is a leading provider of communications systems for enterprises, including businesses, government agencies and other organizations.