www.superrob.com/search/label/VanishingPoint -
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Published on: 5/23/2007
Last Visited: 7/17/2007
I'm a little late to the going-away party, but suffice it to say that I was thrilled when I heard that Chris Aarons was leaving AMD.Chris and I haven't worked together much (the HP TX1000 I currently have on loan was orchestrated by Chris), but the few conversations I've had with him proved to me that Chris is a man that "gets it" (to borrow Andru's wording).
Chris is starting his own "word of mouth" marketing company called "Buzz Corps".It sounds like a very exciting time for Chris, and he's going to be amazingly successful.I can't see how he won't.Companies need to understand that marketing changed into a collaborative process while they weren't looking, and no one can communicate that better than Chris.What's really funny is that it was one of Chris' "mistakes" (the free laptop debacle that was part of Vanishing Point) that proved both his own value and the message he was trying to send.
Congratulations, Chris, on the new adventure you're headed out on, and next time you're in Seattle, give me a ring!
Blogged By: SuperRob at 12:27 PM 0 comments Links to this post
Tags: AMD, BuzzCorps, Chris Aarons, HP TX1000, VanishingPoint
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In my conversations with Chris over at AMD, he's displayed a keen understanding of how you handle marketing to the enthusiast set.
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Speaking of Vanishing Point and AMD, my interview with Chris, and the rest of the video from GearLive is posted at The Bleeding Edge.Check it out!
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One of whom was Chris Aarons, the head of AMD's Community Relations department.We had a great conversation, and he's definitely someone what understands that technology buzz can be managed at a grass roots level.Eventually the conversation diverged into creating personalized experiences for consumers who are spending large sums of money on products.Why doesn't Porsche put a nameplate on the dash of their high-end cars that says that the car was designed specifically for the buyer?Why doesn't Dell do is on the high-end XPS products?It's low-cost and goes a long way towards building customer relationships as well as satisfaction and advocacy.Speaking of advocacy ... hey Chris, do you know where I can get one of those ASUS Tablets?! :)
Of course, before the in-depth marketing conversation with Chris, I was goaded by my buddy Andru into interviewing Chris on camera for The Bleeding Edge, where I asked Chris about Vanishing Point and the inscribed AMD chip prize.Of course, before the in-depth marketing conversation with Chris, I was goaded by my buddy Andru into interviewing Chris on camera for The Bleeding Edge, where I asked Chris about Vanishing Point and the inscribed AMD chip prize.
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