Mr. Scott Aaron Edit

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1. 1. www.citi-habitats.com

   www.citi-habitats.com/press/vi - [Cached]

   Published on: 12/1/2007   Last Visited: 2/3/2008

   Scott Aaron, director of development for the Brauser Group, which is not involved with District, considers the ads "hot."
   
   "It's nice to see something other than a building and a tagline on top of it," Aaron said.
   ...
   Aaron of the Brauser Group acknowledged that the ads were sexy but said there was a reason for it other than sex appeal.
   
   "It's sexy in terms of its edginess. The ads mirror the feel of the building," Aaron said.
   
   But unlike some other pros who contend that they would use their sex-infused ads anywhere in the city, he said that he would not have used the 100 West 18th Street ads elsewhere in Manhattan.
   
   "If I was marketing a building on the Upper East Side, I would certainly use more family-oriented images with families and dogs and things like that," Aaron said.
   
   In the seven months since sales started, 65 percent of the 43 units at 100 West 18th Street have sold.

2. 2. Miller Samuel | Press

   www.millersamuel.com/press/vie - [Cached]

   Published on: 11/11/2007   Last Visited: 12/30/2007

   "I don't want to be the guy with 250 condo units to sell in this market," said Scott Aaron, director of development at the Brauser Group.

3. 3. Miller Samuel | Press

   www.millersamuel.com/press/vie - [Cached]

   Published on: 8/14/2007   Last Visited: 9/14/2007

   Apartments there approach about $1,400 a square foot, according to Scott Aaron, the director of development for the condo's developer, The Brauser Group. That's more than the current average of just under $1,200 a foot for Manhattan condos; and it's well more than the $1,100 average for co-ops and condos together.
   
   Mr. Aaron said he didn't know specifics on how buyers were paying these prices, because the sales closings don't start until January. But, like with most condos, "You have to give us 10 percent down at the contract signing," Mr. Aaron said.