W. Kurt Aaf

W. KURT SCHROEDER AAF, AIFD, PFCI
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Kurt is responsible for creative marketing and packaging and has been with Floralife for nine years.Previously Kurt spent 18 years with a large florist in the Midwest with three retail stores and a design center, starting as a designer then assuming the position of Vice President and General Manager.He has a B.S. degree in Horticulture from Purdue University and completed studies at the American Floral Art School Chicago.He is an FTD Master Designer and Certified Design Judge.

Kurt was inducted into the American Institute of Floral Designers in 1991 and Professional Floral Communicators International in 1999.Kurt is also a member of the American Academy of Floriculture.He has had numerous articles published and has made several media appearances.He has been a guest lecturer, and has designed and conducted seminars in sales, floral design, marketing, commentating and post harvest care & handling for various organizations in the United States and Internationally.