Need more? Try out  Advanced Search (20+ criteria)»

logo

Last Update

This profile was last updated on 12/17/2014 and contains contributions from the  Zoominfo Community.

is this you? Claim your profile.

Wrong Ernest Dichter?

Ernest Dichter

President

The Institute for Motivational Research

GET ZOOMINFO GROW

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions.

I agree to the  Terms of Service and  Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

THANK YOU FOR DOWNLOADING!

computers
  • 1.Download
    ZoomInfo Grow
    v sign
  • 2.Run Installation
    Wizard
  • 3.Check your inbox to
    Sign in to ZoomInfo Grow

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Institute for Motivational Research

Background Information

Employment History

ADD IMPACT INC


Psychologist and Marketing Expert

Synergy Marketing Strategy & Research, Inc.


President Doctor

Dichter & Neira


Affiliations

American Marketing Association of Hall of Fame

Member


Education

vs.


Ph.D.


Web References(52 Total References)


www.wearechainsaw.com

Just in case the "Tiger in Your Tank" tagline was too subtle, Dichter asked artists to highlight its link to male sexuality.
Marketing and manufacturing firms were also taking psychology very seriously, and several Viennese refugees were setting up shop in the USA. One of Freud's protégés, Ernest Dichter, founded The Institute for Motivational Research in New York. He wanted to learn "why people behave as they do, buy as they do, and respond to advertising as they do." Dichter coined the term "focus group" and invented what he called the "strategy of desire.


www.isness.org [cached]

The marketing of Barbie is driven by Ernest Dichter, director of the Institute for Motivational Research.
A PhD who studied psychology at the University of Vienna, Dichter used Freudian analysis to bring a "scientific" approach to marketing.


www.fuselage.50megs.com [cached]

Later on in the 20th century Ernest Dichter, president of the American Institute for Motivational Research and author of
the book "Motivating Human Behavior" (1971), compared humans to Pavlov's dogs and said that "one can motivate [people] to change habitual behaviors which are protective devices in the first place" by using techniques of reward and punishment. (Dichter 1971: p17) Interestingly enough today it is practically impossible to get a hold of the literary works of the members of the Psychological Corporation or titles by such authors as Dichter and Bernays.


www.soforia.com [cached]

Ernest Dichter of the Institute for Motivational Research, Inc., oneof the so-called fathers of depth analysis.
The carny barkers of the movie business were described by the popular pressin terms similar to Packard's condemnation of Dichter.


www.alanperlman.com [cached]

The most famous practitioner was Ernest Dichter, PhD, Director of the Institute for Motivational Research.
As early as 1941 Dichter was exhorting ad agencies to see themselves as "some of the most advanced laboratories in psychology. He said the successful ad agency "manipulates human motivations and desires and develops a need for goods with which the public has...been unfamiliar -- [and] perhaps may be even undesirous of purchasing." Dichter insists that products must not only be good; they must appeal to our feelings "deep in the psychological recesses of the mind. (2) the elevation of consumerism; while Dr. Dichter contends that it's important to give people permission to enjoy life, possessions don't necessarily make people happy -- and besides, America is too great a nation to have to depend on such devious practices to sustain its economy;


Similar Profiles

city

Browse ZoomInfo's Business
Contact Directory by City

city

Browse ZoomInfo's
Business People Directory

city

Browse ZoomInfo's
Advanced Company Directory