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This profile was last updated on 7/31/12  and contains information from public web pages.

Dr. Ernest Dichter

Wrong Dr. Ernest Dichter?


Local Address:  Croton-on-Hudson , New York , United States
Institute for Motivational Research

Employment History

  • Influential Director
    Institute of Motivational Research
  • Head
    Institute of Motivational Research
  • President
    American Institute for Motivational Research
  • President Doctor
    Dichter & Neira

Board Memberships and Affiliations

  • Board Member
    Institute for Motivational Research
  • Founder
    Institute for Motivational Research
  • Founder
    Institute of Motivational Research


  • PhD
52 Total References
Web References
The marketing of Barbie is driven ..., 31 July 2012 [cached]
The marketing of Barbie is driven by Ernest Dichter, director of the Institute for Motivational Research. A PhD who studied psychology at the University of Vienna, Dichter used Freudian analysis to bring a "scientific" approach to marketing.
Birth of a Hypno-Fetish | Soforia's Hypnotic Silken Web, 14 May 2010 [cached]
Ernest Dichter of the Institute for Motivational Research, Inc., oneof the so-called fathers of depth analysis.
The carny barkers of the movie business were described by the popular pressin terms similar to Packard's condemnation of Dichter.
Ernest Dichter, president of ..., 10 Sept 2011 [cached]
Ernest Dichter, president of the Institute for Motivational Research--made a statement in 1941 that typifies the developing advertising consciousness. He said that the successful ad agency "manipulates human motivations and desires and develops a need for goods with which the public has at one time been un-familiar--perhaps even undesirous of purchasing."
Ernest Dichter conducted hundreds of motivation studies from his headquarters on a mountaintop overlooking the Hudson River. He commanded a staff of over 25 resident specialists, and published a monthly called Motivations. Dichter had a "psycho-panel" of several hundred families; he did intensive analyses of the emotional makeup of each family member, and used the families to test products and ideas on different "types."
Presumably, citizens were worried about dieting and tooth decay. (Much of the anti-sugar publicity was generated by the manufacturers of low-calorie products and toothpastes.) The industry hired Dr. Dichter. He told them that the real problem was a guilt feeling about self-indulgence on the part of the individuals in the market area. He advised them, for instance, to emphasize bite-sized pieces in order to give people a feeling that they weren't eating too much.
S Y N T H E S I S - Review of BBC's "Century of the Self", 27 April 2006 [cached]
These factors, along with a determined promotional effort by Sigmund's daughter Anna, led to a renewed interest in the political and social and economic application of Freudian ideas, leading to the establishment of the Institute for Motivational Research founded by Ernest Dichter to provide Big Business with data regarding the motives and desires of consumers.
Il nostro team, 1 Dec 2010 [cached]
Her early career developed working under two of the pioneers in the field of market research, Bill Simmons, founder of Simmons Market Research Bureau, and Ernest Dichter, founder of the Institute of Motivational Research. She has expertise in both quantitative and qualitative methodologies.
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