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2012-07-31T00:00:00.000Z

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Wrong Ernest Dichter?

Dr. Ernest Dichter

Influential Director

Institute of Motivational Research

Institute of Motivational Research

Background Information

Employment History

President
American Institute for Motivational Research

High Priest and Original Inventor
Morelos

President Doctor
Dichter & Neira

Director
Handlers

Affiliations

Member
American Marketing Association of Hall of Fame

Education


vs.

Ph.D.

Web References (82 Total References)


The Facts of Barbie

www.isness.org, $reference.date [cached]

The marketing of Barbie is driven by Ernest Dichter, director of the Institute for Motivational Research. A PhD who studied psychology at the University of Vienna, Dichter used Freudian analysis to bring a "scientific" approach to marketing.


Birth of a Hypno-Fetish | Soforia's Hypnotic Silken Web

www.soforia.com, $reference.date [cached]

Ernest Dichter of the Institute for Motivational Research, Inc., oneof the so-called fathers of depth analysis.

...
The carny barkers of the movie business were described by the popular pressin terms similar to Packard's condemnation of Dichter.


Alan M. Perlman - Writing Samples

www.alanperlman.com, $reference.date [cached]

The most famous practitioner was Ernest Dichter, PhD, Director of the Institute for Motivational Research. As early as 1941 Dichter was exhorting ad agencies to see themselves as "some of the most advanced laboratories in psychology. He said the successful ad agency "manipulates human motivations and desires and develops a need for goods with which the public has...been unfamiliar -- [and] perhaps may be even undesirous of purchasing." Dichter insists that products must not only be good; they must appeal to our feelings "deep in the psychological recesses of the mind.

...
(2) the elevation of consumerism; while Dr. Dichter contends that it's important to give people permission to enjoy life, possessions don't necessarily make people happy -- and besides, America is too great a nation to have to depend on such devious practices to sustain its economy;


Consulting Expertise

www.sttresearch.com, $reference.date [cached]

Her early career developed working under two of the pioneers in the field of market research, Bill Simmons, founder of Simmons Market Research Bureau, and Ernest Dichter, founder of the Institute of Motivational Research. She has expertise in both quantitative and qualitative methodologies.


The marketing of Barbie is driven ...

archive.birdhouse.org, $reference.date [cached]

The marketing of Barbie is driven by Ernest Dichter, director of the Institute for Motivational Research. A PhD who studied psychology at the University of Vienna, Dichter used Freudian analysis to bring a "scientific" approach to marketing.

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