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Wrong Clayton Zach?

Clayton Zach

Chief Executive Officer

Three Ships

HQ Phone:  (919) 576-0460

Direct Phone: (919) ***-****direct phone

Email: z***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Three Ships

111 E. Hargett St. Suite 200

Raleigh, North Carolina,27601

United States

Company Description

She is an investor in Triangle Angel Partners and was recently elected to its Executive Committee. She presently serves on the board of directors of ShowingTime.com, where she chairs the Audit Committee, and on the boards of advisors for BiddRocket, Buzz Refer...more

Background Information

Employment History

Managing Director

Emerging Media Research Council


Student

University of North Carolina


President

Franklin Publishing Group LLC


Affiliations

Global Citizen Year

Board Member


Dix Park Conservancy

Board Member


Broughton Capital Foundation

Board of Advisors


Foundation Board at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication

Board Member


demandsignals.com

Founder


Unity08 College

Board Member


New Media Campaigns

Chairman, Board of Directors


Campaign Spark

Founder


Phi Beta Kappa

Member


Education

BA

UNC Chapel Hill


BA

University of North Carolina at Chapel Hill


MBA

Harvard Business School


Web References(41 Total References)


Connecting business with customers - Small Business Insight

smallbusinessinsight.com [cached]

Zach Clayton, CEO of Three Ships Media, has been successfully sailing the vast waters of digital marketing since he started his company in September 2009.
The field seems to be a perfect match for him. "I've always been fascinated by the way people communicate ideas, politically and commercially" says Clayton. "So to be at the intersection of media, marketing and technology, is an enormously exciting experience for me." Before attending Harvard Business School, Clayton started a small technology company called New Media Campaigns, while he was an undergrad at UNC-Chapel Hill. He says that role gave him experience with the technology side, in addition to his interest in media business. Three Ships Media combines all the elements of marketing services, data information, technology and media. The company's name is a play on the discoveries that can come with uncharted waters. "It's Three Ships, Christopher Columbus' Niña, Pinta, and Santa Maria," explains Clayton. "For a lot of our clients, digital marketing is a new world, and I really like the allusion of helping them navigate their way to a new world. Employees throw a big party on Columbus Day, in the spirit of the company's name. Though Clayton says he feels Three Ships Media is still striving and has many goals ahead, he attributes its current success to some big shifts happening in the world of digital marketing. He explains that there's a massive migration from traditional media consumption to digital media consumption. Marketing is about going where the audience is, and that audience is now online. "Marketers haven't caught up, so just to make sure that marketing dollars are being spent where the audience is paying attention, there's about a 50 billion dollar shift that needs to move from traditional to digital," Clayton says. "Second thing is that in that shift from traditional to digital, there's been a shift in power from sales to marketing. We live in a world where it costs nothing to distribute information, and so now marketers who distribute information are more powerful and play a more important role in the customer decision-making process." Customers today have a lot more power as well, because they have access to so much information via the internet. "When you think about buying an automobile twenty years ago, you had to go to the dealer and the sales guy had all the information," says Clayton. "The great thing that I love about being in this industry is that our clients don't have to be 100 percent right, and we don't have to be 100 percent right to still create a lot of value, because there's just such a big shift underway," says Clayton. "If you're just sort of right, you can benefit from this tidal wave of change in the way that people consume media and communicate with each other." Three Ships Media works with organizations across North America, such as AT&T, Verizon, American Airlines, Bayer, Intergy, and Eli Lilly. Clayton says the work they do falls into two main categories. "One, we're either helping them improve the effectiveness of the way they communicate through providing research and insights," he explains. "We have a large benchmarking database. We help companies measure their web and social media performance against their peers. The second thing we do is help provide services to companies to help them generate more leads or generate more customers." In today's marketing climate, Clayton says his company is uniquely able to assist with customer acquisition. "The conversation we want to have with the CMO or CEO is, 'how do I double the size of my business in two years? And how do we use online marketing to do that?' It may be surprising that Three Ships Media has been able to rack up such an impressive client list in so short a time, but Clayton explains that in his field, being young isn't a liability as it might be in other industries. The public has taken notice. Clayton cites as an example a memo his company sent out that got forwarded all around Washington, D.C. "So during the elections, the Wall Street Journal had me on as an election commentator," says Clayton. "It's also responsible for a lot of the coordination we saw in Iran, and for a lot of the coordination we saw in Colombia with the FARC protests and also in Libya," says Clayton. "It's becoming as important as social technology, perhaps maybe even more important than the telephone, because it scales. You've never had the social technology that scales in this way, which is why revolutions can happen so fast, which is why an unknown State Senator from Illinois in 2004 can be elected President of the United States four years later. Biographies are a favorite of Clayton's because he says they give him a flavor for people. In addition to business books, Clayton says reading up on strategy is enjoyable to him, and not something he even counts as work. "I think what we do is just a fascinating opportunity," says Clayton.


www.three-ships.com

Zach Clayton
Zach Clayton | Head of Three Ships Zach Clayton is CEO of Three Ships, which he founded in 2009. Three Ships operates as a family of businesses - including CRISP, Demand Signals, and 3S Ventures - that share a mission of helping companies grow revenue through digital marketing. Zach is a "digital lifer. He started the software company New Media Campaigns as an undergraduate (and still serves as its Chairman); he published his first research paper on social media well before Facebook was public or Pinterest existed. Today Zach advises several leading private equity firms on digital marketing. He has worked with more than 25 private equity-backed clients, advising CEOs, senior marketers, and company leadership on digital strategy. In 2007, Zach graduated Phi Beta Kappa from the University of North Carolina at Chapel Hill where he was a Morehead Scholar. In 2009, he graduated with high distinction from Harvard Business School where he was a Baker Scholar. Zach has written for The Hotline, authored three books, published numerous articles on digital media, and appeared on CNN, MSNBC, and FOX News.


Global Citizen Year » Our Team

globalcitizenyear.org [cached]

Zach Clayton
Founder & CEO, Three Ships Zach is Managing Director & CEO of Three Ships, a data-driven digital marketing company he founded in 2009. Zach is... Zach is Managing Director & CEO of Three Ships, a data-driven digital marketing company he founded in 2009. Zach is obsessed with creating extreme value for Three Ships clients and building the company's Digital Edge. Three Ships focuses on generating new leads and new customers for mid-market companies that have a mandate for growth. At Three Ships, Zach leads the strategic direction of the team and advises clients on digital marketing strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance and identifying new innovations which can increase clients' marketing Return On Investment. Three Ships uses strategy consulting, analytical and creative solutions, and its own proprietary data and technology to generate demand across digital channels - specializing in Search Engine Optimization, Search Engine Marketing, Digital Advertising, and Conversion Optimization. Previously, Zach was CEO of New Media Campaigns, a web and mobile application development company he founded in 2007 as an undergraduate. The company has successfully grown for eight consecutive years and Zach remains involved as a shareholder and director. Zach also currently serves on the Foundation Board at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication, and the Board of Advisors for the Broughton Capital Foundation. Zach has written for The Hotline, authored two books, published numerous articles on digital media, and appeared on CNN, MSNBC, and FOX News. Zach holds an MBA with high distinction from Harvard Business School, where he was a Baker Scholar, and a BA from UNC Chapel Hill, where he was a Morehead Scholar and elected to Phi Beta Kappa.


Global Citizen Year » Roles » Board of Directors

globalcitizenyear.org [cached]

Zach Clayton
Zach is Managing Director & CEO of Three Ships, a data-driven digital marketing company he founded in 2009. Zach is obsessed with creating extreme value for Three Ships clients and building the company's Digital Edge. Three Ships focuses on generating new leads and new customers for mid-market companies that have a mandate for growth. At Three Ships, Zach leads the strategic direction of the team and advises clients on digital marketing strategy. He is deeply engaged in developing the quantitative metrics utilized to assess client performance and identifying new innovations which can increase clients' marketing Return On Investment. Three Ships...Read the rest >


threeshipsmedia.com

Zach Clayton
Zach Clayton Founder and CEO Fearless leader and data enthusiast Zach Clayton is the Founder & CEO of Three Ships Media. He leads the strategic direction of the team and advises certain clients on digital media strategy. Zach is deeply engaged in developing the quantitative metrics utilized to assess client performance. Zach also serves as Chairman of New Media Campaigns, a technology and online marketing company which he co-founded in 2006.  As President of New Media Campaigns, Zach guided the company from inception through the launch of its proprietary software platform.  Today, the company serves more than 400 clients across North Carolina and has released several software products, including a framework for the PHP software language and HiFi, an intuitive content management platform.   Previously, Zach consulted on early stage venture projects for McKinsey & Company, Harvard University, and Consert Inc. Zach currently serves on the Board of Directors of Global Citizen Year, the Foundation Board at the University of North Carolina at Chapel Hill's School of Journalism and Mass Communication, and the Board of Advisors for the Broughton Capital Foundation. Zach has written for The Hotline, authored two books, published numerous articles on digital media, and appeared on CNN, MSNBC, and FOX News. He was named "Tarheel of the Week" by the Raleigh News & Observer for his political and community involvement.    Zach holds an MBA with high distinction from Harvard Business School, where he was a Baker Scholar, and a BA from UNC Chapel Hill, where he was a Morehead Scholar and elected to Phi Beta Kappa.


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