In just the last six months Dr Yusuf Merchant, president, Drug Abuse Information Rehabilitation and Research Centre (DAIRRC), says he has admitted 21 new Meow Meow addicts to his rehabilitation centre in Kalyan, on the outskirts of Mumbai.
"Almost all of them are between 17 and 24 years of age," he
says that apart from the physical and psychological effects, Meow Meow has turned perfectly honourable people into thieves.
"Teenagers are resorting to stealing from their parents, their relatives, their neighbours, to fund their addiction," he
"Unlike in the past where narcotics were sold by your neighbourhood peddler, Meow Meow is now available online.
Once the payment is received, it is home-delivered."
Most narcotics give consumers a "high", but Mephedrone users experience increased energy and self-confidence, and they become talkative, especially with the opposite sex.
says the sense of euphoria is immense and combined with mental and physical stimulation, there is what is called sensory distortion, or, in other words, the children enter a different universe.
"They have uncontrollable craving for the white or off-white powder," he
"It is often mistaken for cocaine."
has written letters to Prime Minister Narendra Modi and to the Chief Justice of Bombay High Court, seeking their intervention to instruct concerned agencies to issue an unconditional ban on the sale and consumption of Meow Meow.
"In the run-up to the New Year, I expect the sale of Meow Meow to triple in Mumbai alone," he
"We simply have to get the drug banned under the Narcotic Drugs and Psychotropic Substances Act soon.
We have disaster staring at our face, and it is hurting our youngsters.
Meow Meow abuse is reaching epidemic proportions.
The innocuously named Meow Meow, Dr Merchant
says, is "the most terrible drug" he
has come across in 33 years of medical and drug rehabilitation practice.
says almost every Meow Meow addict is in the 14-24 years demographic, and the median age is around 18.
"Many people in rehab began smoking at age 11," he