Contact: Dr. Yin-Tung Wang, (956) 968-5585,firstname.lastname@example.org
...Dr. Yin-Tung Wang and moth orchid
...Dr. Yin-Tung Wang, a horticulturist at the Texas A&M University System Agricultural Research and Extension Center at Weslaco, is working on the project with several entities in Taiwan.
These include the Republic of China, colleagues at two Taiwanese universities, several orchid growers and an information management company.
By setting up Web cams in Taiwan's orchid greenhouses, authorized wholesalers anywhere will be able to shop and buy online.In addition, Wang and other scientists will be able to log on to detect and resolve horticultural problems without leaving their offices.
"To my knowledge, this type of e-commerce project has not been done before," said Wang
, a native of Taiwan and a renowned expert in the production of moth orchids.The orchids are also known by their scientific name of Phalaenopsis.
While details are still being worked out, Wang
expects the project to cost $1.8 million, most of which will be funded by participating orchid growers.A smaller contribution will come from the Republic of China.
"Taiwan's equivalent of our USDA," he
said, "has identified four high-value, flagship agricultural products that they want to support and promote on the global market.
"Moth orchids are a priority in Taiwan, so we are confident funding for this project will come through," Wang
said."The government of Taiwan, known as the Republic of China, wants the moth orchid to be closely aligned with the image of Taiwan, so that it becomes a symbol of Taiwan."
To gain the confidence of wholesale buyers in this new method of buying, Wang
colleagues have suggested developing criteria for uniform and standardized plants.These criteria involve improving and stabilizing their greenhouse growing environments so plants will grow at a predictable rate, he
"My contribution here will be to improve the growth of the plants, while Dr. Chiachung Chen and other faculty members at the National Chung-Hsung University
will do their part to control the environment of the greenhouses.Dr. Phoebe Hao at Mingdao University
will lend her
expertise in business management and help develop the e-commerce infrastructure.And a private information management company will also be involved," he
Participating orchid growers would pool their resources and inventory into one domain so buyers could make their purchases without having to travel. Wang
research in the project will be shared with orchid growers everywhere, including two in South Texas.