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Wrong Yelena Makhnin?

Ms. Yelena Makhnin


Lifetime Network

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Lifetime Network

Background Information

Employment History

Executive Director

Brighton Beach

Executive Director



Community Board

Web References (62 Total References)

Russian Leaders Squabble Over Brighton Beach Show - Sheepshead Bay News Site [cached]

Yelena Makhnin, executive director of the Brighton Beach Business Improvement District, fired off her own letter in response to Lisyanskiy.

As many of you already know, Ms. Yelena Makhnin, has recently taken issue with our campaign to promote a fair and stereotype free depiction of the Russian-speaking American community in an upcoming Lifetime reality series, Brighton Beach. She did so in a letter which takes a reproachful tone and speaks to neither substance nor merit of our ongoing effort.
We write to you today to set the record straight and assure you that contrary to Ms. Makhnin's accusations, we have done our homework and have continuously tracked all that is publicly known about the show's development process.
In absence of official announcements and in light of how little is known about the coming series, Ms. Makhnin's assurances that "that 'Brighton Beach' reality show will not portray Russian-speaking community in a bad way" are baseless and irresponsible. To be clear, Ms. Makhnin is not a spokesperson for the Lifetime Network and is in no position to operate as such. Yet for reasons still unknown, Ms. Makhnin, a Community Board member, has chosen to align herself with the network's corporate interests - not the interests of our community.
Those of you who know me best are familiar with my decade-long record of public service, as well as my continuous strives to advance ethnic and religious tolerance throughout our community and beyond. It is in this spirit that I publicly defended Ms. Makhnin not long ago, when another member of Community Board 13 slighted her immigrant background. Our letter of concern about Brighton Beachhas only one mission: toespouse the same virtues of tolerance for all members of the Russian-speaking and immigrant communities.

"Brighton is unique and we wanted ... [cached]

"Brighton is unique and we wanted to challenge photographers to describe that uniqueness," said Yelena Makhnin, the executive director of the BID, in a press release.

Yelena Makhnin, the ... [cached]

Yelena Makhnin, the executive director of the Brighton Beach Business Improvement District, said that Brighton Beach residents are concerned about their Con Edison bills since the storm damaged their electricity meters.

So there's little incentive to make repairs, and some landlords are dragging their feet due to the high costs, Makhnin said.
"The landlords have to pay for it. They are not talking about $2,000 or $3,000, but a much greater amount," Makhnin said.
Both Singer and Makhnin agree that this is a serious issue that needs to go beyond a "he said, she said" debate. Both women feel the government needs to intervene and Sandy relief money should be used to help the residents pay for the mounting costs.
"I'm not saying that the city, federal government or FEMA has to pay for changing meters, but there should be a way to give landlords some kind of incentive to help them a little bit," Makhnin said.

Sanoff was joined by Yelena ... [cached]

Sanoff was joined by Yelena Makhnin, executive director of the Brighton Beach Business Improvement District, as well as Rob Burstein, president of the Coney-Brighton Boardwalk Alliance, in calling for the opponents of the New Brighton Comfort Station to join a larger battle about the safety of these structures citywide:

During her statements, Makhnin directed some of her statements towards elected officials, encouraging them, as well, to apply the same standards to all of the elevated units.



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