Yasmin Khaliq, who is based in Dubai, United Arab Emirates, is EMEA marketing manager for Motorola's networks division.
often uses trade shows to reach potential customers but cautions that events are "mushrooming" in Africa.
"We have to be very selective to make sure the right corporate customers are there," she
produces its own custom road shows on the continent.
In countries with established infrastructures, such as South Africa, producing this kind of event can be relatively painless; not so elsewhere.
"Other parts of Africa are a bit more remote," Khaliq