This ambition is, however, tempered by Xavier Thiry, Chief Operating Officer of Eurapharma, " Anything could happen!
We are still in the process of winning over the market".
30,000 Potential Customers
Egypt: The Eurapharma
Challenge"Setting up in Egypt has been a totally new experience for Eurapharma
and entirely different from the business model of French-speaking Africa", says Xavier Thiry
.Beginning with the size of the country - a population of 74 million - and the market: "the second largest in the Near and Middle East after Turkey.