Lance Benefield - The Furniture Advertising and Media Company
...One of the most experienced people within retail, "Woody" began his career in the industry at the age of 16 when be began working for Barrows Furniture Co., Phoenix, AZ.Literally, he has served in every position imaginable within retail, from the warehouse to general manager.
There is nearly nothing that can come up during the course of a day that would be "new" to "Woody
".After his internship at Barrows, where he learned the ropes by serving in various capacities in the warehouse, on the sales floor, in advertising, in promotion and within management, he was promoted to General Manager of that company's new store as they entered the Tucson market.He
built Barrows-Tucson into the number one store in the market before being promoted again, this time as general manager of the flagship Barrows store in Phoenix.Under his
direction, the store was #1 within their category every year he
was there. In 1980, he was moved to Houston, TX, where he was named Vice President of Suniland Furniture, the largest high-end furniture store in the world, at the time.
It was regarded as THE furniture store in the United States.During his tour in Texas, he was also in charge of the sister company, Ellison's, Fort Worth, TX. After fifteen years in Texas, he moved back to his adopted hometown, Phoenix, where he was named General Manager of Robb & Stucky's new entry into that market.Later, he became general manager of Mehagian's Furniture, also in Phoenix.He
joined Lance Benefield
in 1997 as Director of Customer Satisfaction.In 1998, he
promoted to Client Supervisor, where he
is expounding his
extensive knowledge of the home furnishings business in particular, and retail in general to the firm's clients worldwide.His
expertise in a broad range of management issues and his
knowledge in the art of people handling, is a vital part in maintaining Lance Benefield & Co.'s
position as the industry's marketing communications leader.
There are few companies that have this expertise available.It allows the client a better grasp of its operations with an extra pair of ears and eyes that are trained in the business of retail.
Born: Lynchburg, VAResides: Phoenix, AZFavorite Quote: "It's not over ‘til it's over."