As a result, says Bill Troy (Firmenich), president of the FMA, the fight will ratchet up on a much larger scale and will require the fragrance industry to engage and educate legislators and others on key industry topics.
"The current model has made it difficult to raise sufficient funds through dues income and meeting income," says Troy
"In the past," says Troy
, "IFRA-partly by virtue of its location in Europe, partly by the way some of the industry folks managed it-was seen as the European group; FMA
was seen as the US group.
There wasn't always coherence between what FMA
thought and did.
What we're trying to do is approach this from a global market and challenge perspective, and ensure that what our industry says is coherent and coordinated.
Under the new structure, he
continues as a key member of IFRA
IFRA's role is to take the lead on establishing international strategy, which will be implemented at the local level by FMA
and other regional groups.
That strategy will flow out to regional representative organizations such as FMA/IFRA North America.
Troy adds that under the new model FMA, in addition to its regular funding, can submit project proposals on issues affecting the industry on a global scale to IFRA for additional resources.
acknowledges that the realignment represents a significant undertaking.