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Employment History


Speakin' Out News


Speakin' Out News



Speaking Out News


The Southeastern African American Publishers Association


Board Member
Speakin' Out News

Board Member
National Negro Business League

Web References (25 Total References)

Alabama State Black Chamber of Commerce

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William Smothers, Owner/ Publisher Speakin' Out News

Other newly elected officers of the ...

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Other newly elected officers of the 11-member association include Jimmy D. Williams, 2nd vice president, Memphis Silver Star News, Memphis, Tenn.; LaDonna Williams, secretary, The Pensacola Voice, Pensacola, Fla.; Rosetta Miller-Perry, treasurer, Tennessee Tribune, Nashville, Tenn.; and William Smothers, president, Speakin' Out News, Huntsville, Ala.

"We need revenue in place to publish an upscale, meaningful newspaper to serve your people," said Smothers, publisher and editor of Speakin' Out News out of Huntsville, Ala. "In order for us to do more of what we are engaged to do, we have to put revenue in place to hire writers, editors and other people to do things, such as provide coverage of stories that other papers don't even deem worthwhile.But the black press is there.However, to fuel that coverage, it takes revenue."
Smothers said it is also important to present a united front to advertisers and not "beat the drum individually."
"What advertisers are concerned about is how many people they reach," said Smothers."So collectively, we have a circulation of 325,000 to 350,000 papers every week.We feel that we have more leverage to generate advertisement for our associate members."
According to SAAPA, its members provide potential advertisers the benefits of: a full-family readership and a buying audience ranging in age from 25 to 55 with an average annual income of $30,000.Consumers also hold high school and/or college degrees' and the majority are homeowners, and because of its concentration in the Southeastern region of the United States, advertisers will be able to tap into military bases and major tourist attractions.
"That is very important because there are many members of the black press all across the nation that are small papers in small markets and they are left behind when it comes to regional and national ads," said Smothers, who has been a member of the black press for 22 years."But those same small papers pay their dues to an organization to represent them and nothing is being reciprocated back to them."
Smothers said SAPPA's goal will allow new small newspapers an opportunity to increase its revenue through the benefit of regional and national ads.
Garrett said another one of SAAPA's goals is to "enhance the quality of the production of the black press in the region," by exchanging information and ideas concerning web sites, national sales, circulation and other "traditional problems that the black press experiences."
We have been able to formulate some relationships over the years, specifically with Rosetta Perry at the Tennessee Tribune and William Smothers of Speakin' Out News and a few others," said Garrett."But there was no organized approached to sharing information on who's buying what from an advertising standpoint, or from a production standpoint, the benefits of going broad sheet versus tabloid, which printers are available and what their rates are and those kinds of things.SAAPA is an organization designed to strengthen, uplift, engage and assist black publishers in being successful."
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Westside Gazette - Article - business

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(L to R): Bill Marable, West Tennessee Examiner Newspaper; James Lewis, 1st Vice President, The Birmingham Times; Jackie Hampton, Foundation Treasurer, The Mississippi Link; Socrates Garrett, Foundation Director/Board Member, The Mississippi Link; Michelle Gipson, Secretary, Written Magazine; John B. Smith, Board Member, The Atlanta Inquirer; Knegleshia Smothers, SAAPA President, Speakin' Out News; Carol Gertjegerdes, The Columbus Times; Rosetta Perry, Treasurer, The Tennessee Tribune; William Smothers, Board Member, Speakin' Out News; Jemeana Smothers, Technical Representative, Speakin' Out News; April Lewis, 2nd Vice President, Written Magazine; Dale Shaw, South Georgia Journal

Since the inception of SAAPA, Smothers is the first woman to be elected as president of the organization.She is also the youngest president to serve at age 27.
"It is a dual honor to accept this position as president as I succeed my father and continue to carry the torch for the Black press," said Smothers.
Smothers' father, William Smothers, publisher of Speakin' Out News, was elected president of SAAPA in 1995 and served a 4-year term.Smothers is also one of the founders of the organization.
"I am overwhelmed and totally excited that my daughter has been elected to this position to carry the torch of an organization I so strongly believe in.The organization was vital during my administration and the organization is still a need that exists today," Mr. Smothers stated.
The Black press, as Black colleges and churches, was born out of a necessity to serve our people.The Black press continues to be the focal point for presenting information for and about Blacks.As a result, the Black press has become a vital link between the Black consumer and major advertisers.Unfortunately, the Black press has not yet gained the major advertising dollars it deserves.
Ms. Smothers quickly predicts that, "We do anticipate that many of the larger advertisers, in the foreseeable future will become more responsive to the needs of Blacks, and significantly increase their advertising with Black news organizations.
Secretary Michelle Gipson, Written Magazine, Atlanta, GA; Treasurer Rosetta Perry, The Tennessee Tribune, Nashville, TN.; Board Members: Socrates Garrett, The Mississippi Link, Jackson, Ms.; William Smothers, Speakin' Out News, Huntsville, Ala.; John B. Smith, The Atlanta Inquirer, Atlanta, GA

PHOTO: (From left to right) SAAPA ...

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PHOTO: (From left to right) SAAPA Publishers Helmut Gertigerdes, James Lewis, Ladonna Williams, John B. Smith, Sr., Rosetta Perry, L. Socrates Garrett, William Smothers and Creed W. Pannell, Jr. Photo by Petra Myricks

Last year, Garrett, as vice president, was chosen to serve out the unexpired term of former SAAPA president William Smothers, publisher of Alabama's Speakin Out News.

William Smothers is the ...

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William Smothers is the Editor of the Speakin' Out News in Huntsville Alabama. Visit the Linkedin profile for William Smothers.

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