Other newly elected officers of the 11-member association include Jimmy D. Williams, 2nd vice president, Memphis Silver Star News
, Memphis, Tenn.; LaDonna Williams, secretary, The Pensacola Voice, Pensacola, Fla.; Rosetta Miller-Perry, treasurer, Tennessee Tribune
, Nashville, Tenn.; and William Smothers
, president, Speakin'
Out News, Huntsville, Ala.
"We need revenue in place to publish an upscale, meaningful newspaper to serve your people," said Smothers
, publisher and editor of Speakin'
Out News out of Huntsville, Ala. "In order for us to do more of what we are engaged to do, we have to put revenue in place to hire writers, editors and other people to do things, such as provide coverage of stories that other papers don't even deem worthwhile.But the black press is there.However, to fuel that coverage, it takes revenue."
Smothers said it is also important to present a united front to advertisers and not "beat the drum individually."
"What advertisers are concerned about is how many people they reach," said Smothers
."So collectively, we have a circulation of 325,000 to 350,000 papers every week.We feel that we have more leverage to generate advertisement for our associate members."
According to SAAPA
, its members provide potential advertisers the benefits of: a full-family readership and a buying audience ranging in age from 25 to 55 with an average annual income of $30,000.Consumers also hold high school and/or college degrees' and the majority are homeowners, and because of its concentration in the Southeastern region of the United States
, advertisers will be able to tap into military bases and major tourist attractions.
..."That is very important because there are many members of the black press all across the nation that are small papers in small markets and they are left behind when it comes to regional and national ads," said Smothers, who has been a member of the black press for 22 years.
"But those same small papers pay their dues to an organization to represent them and nothing is being reciprocated back to them."
Smothers said SAPPA's goal will allow new small newspapers an opportunity to increase its revenue through the benefit of regional and national ads.
Garrett said another one of SAAPA's goals is to "enhance the quality of the production of the black press in the region," by exchanging information and ideas concerning web sites, national sales, circulation and other "traditional problems that the black press experiences."
We have been able to formulate some relationships over the years, specifically with Rosetta Perry at the Tennessee Tribune
Smothers of Speakin'
Out News and a few others," said Garrett."But there was no organized approached to sharing information on who's buying what from an advertising standpoint, or from a production standpoint, the benefits of going broad sheet versus tabloid, which printers are available and what their rates are and those kinds of things.SAAPA is an organization designed to strengthen, uplift, engage and assist black publishers in being successful."
Web Site design by Internet Doorway, Inc.