The Shulton Company, original producer of Old Spice, was founded in 1934 by William Lightfoot Schultz.
The first Old Spice product was a fragrance called Early American Old Spice for women, introduced in 1937.
Old Spice for men followed in 1938.
early men's products were dominated by shaving soap and aftershave lotion, marketed with a nautical theme.
Sailing ships, in particular were used as a trademark.