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This profile was last updated on 2/10/13  and contains information from public web pages.

William Lightfoot Schultz

Wrong William Lightfoot Schultz?

Founder

Shulton
 
9 Total References
Web References
William Lightfoot Schultz ...
www.perfumesclub.co.uk, 10 Feb 2013 [cached]
William Lightfoot Schultz founded Shulton Co. in 1934, the original producer of the famous Old Spice. In 1937 the first product for women was launched and in 1938, the first Old Spice for men. Then, the brand was gaining popularity and was modernized.
The Shulton Company, founded ...
theinspirationroom.com [cached]
The Shulton Company, founded in 1934 by William Lightfoot Schultz, produced Early American Old Spice for women in 1937, and Old Spice for men in 1938.
Discontinued Perfume Hobigant Coty Perfume Mary Chess Perfumes Anne Klien Fracas L'OCCITANE
www.auntjudysattic.com, 21 Aug 2008 [cached]
In 1934, William Lightfoot Schultz formed Shulton and in 1937 created Early American Old Spice for Women. After the success of this fragrance, Early American Old Spice for men was launched.
Hair/Skincare
www.essential-homme.com, 18 July 2009 [cached]
William Lightfoot Schultz founded the Shulton Company in 1934 which manufactured the O ld Spice products. He launched the line of Old Spice for men in 1938. Early American Old Spice was developed around a colonial theme. When Old Spice was introduced, William Lightfoot Schultz ...
What's New At Old Spice For Men? Three Innovative Products
www.essential-homme.com, 16 Dec 2009 [cached]
William Lightfoot Schultz founded the Shulton Company in 1934 which manufactured the O ld Spice products. He launched the line of Old Spice for men in 1938.
Early American Old Spice was developed around a colonial theme. When Old Spice was introduced, William Lightfoot Schultz was interested in maintaining a colonial framework for those products and chose a nautical theme for Old Spice. Thus, sailing ships, in particular colonial sailing ships, were used as a trademark.
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