logo

Last Update

This profile was last updated on 8/1/2017 and contains contributions from the  Zoominfo Community.

is this you? Claim your profile.

Wrong William Faust?

William Hull Faust

Managing Partner

Ologie

HQ Phone:  (614) 221-1107

Email: b***@***.com

GET ZOOMINFO GROW

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions.

I agree to the  Terms of Service and  Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

THANK YOU FOR DOWNLOADING!

computers
  • 1.Download
    ZoomInfo Grow
    v sign
  • 2.Run Installation
    Wizard
  • 3.Check your inbox to
    Sign in to ZoomInfo Grow

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Ologie

447 East Main Street

Columbus, Ohio,43215

United States

Company Description

We make your brand clear, compelling and consistent so you will be more known, more unique and more understood. ...more

Background Information

Employment History

Partner

Method Integrated Marketing


Affiliations

Greater Columbus Arts Council

Board Of Trustees Member


Dublin Community Bands

Board Member


Historic Brass Society Inc

Member


Dublin Wind Symphony

Dublin Resident and Active Member


The Cornet Conspiracy

Member


BBC

Board Member


B2BSX

Advisory Board Member


Columbus Jazz Arts Group

Board Member


Education

Bachelor of Science

Industrial Design

The Ohio State University


MBA

Fischer College of Business at Ohio State


MBA

OSU's Fisher College of Business


MBA

The Fisher College of Business


Web References(84 Total References)


Business-to-Business Software Exchange - Management Team - Advisory Board

www.b2bsx.com [cached]

William Hull Faust
For over 25 years, Bill has been helping companies and other organizations to build strong brands and tell compelling stories. As Partner in Ologie - one of the country's fastest-growing branding agencies, Bill has lead major brand development engagements for a wide range of clients including Legg Mason, Alliance Data Systems, Exel Logistics, Lowe's and Nationwide Insurance. Prior to Ologie, Bill was North American CEO for Fitch Worldwide, a global branding agency owned by WWP Group. Over his 12-year tenure at Fitch, Bill worked with clients such as Nortel Networks, Owens Corning and Procter & Gamble. He began his career at Eastman Kodak Company in product development and marketing. Bill holds an undergraduate degree in design from The Ohio State University and an MBA from The Fisher College of Business. He has been quoted in publications as diverse as ID Magazine, Time, BusinessWeek and The Wall Street Journal.


www.bethgeltd.com

William Faust: TRAINED AS A RIGHT-BRAINER AND THEN A LEFT.William FaustWith Bev you have someone who's wildly creative, and with Bill you have someone who's wildly strategic.Bill and Bev are exactly that way.


www.bethgeltd.com

William Faust: TRAINED AS A RIGHT-BRAINER AND THEN A LEFT.William Faust


Four Tips for Managing the Brand Launch | Academic Impressions

www.academicimpressions.com [cached]

This week, we asked Bill Faust, senior partner and chief strategy officer for Ologie, for his advice; Faust offers these four tips for success in managing your brand launch.
Decide Whether You Need a Hard or Soft Launch Faust suggests that a hard launch or "roll-out party" isn't always necessary: "some launches are very soft and are rolled out over time, applied to specific areas of the institution at a time. "You don't want your campus community to think that the brand is something we do every few years," Faust advises, "but something we do and develop each day, each month, each year. Faust advises: "Try to pre-sell the brand or pre-view it as much as possible with all of your key stakeholder audiences -- faculty, staff, students, alumni, donors -- with all those who will deliver or respond to the institution's brand experience. You need them 'in the know.'" Faust suggests holding small-group sessions and workshops across campus while you are developing the updated brand; this can help you spot any potentially negative feedback early, and give you the opportunity to build excitement before the actual launch. Bill Faust, Ologie Form a brand advocacy committee or a brand ambassador group, drawn from stakeholders whose input has been invited throughout the process and who have indicated excitement for the brand; "Recruit these individuals early," Faust suggests, "and draw from faculty, staff, and definitely students" Bill Faust, Ologie Here are examples: Offer a micro-site where you collect input from stakeholders throughout the process; Faust suggests, "make it easy for faculty to log on, leave their two cents, and log off" Create an FAQ guide for your faculty that covers how to respond when asked about the new brand, the new website, or the new brand message; "give them one page with all the talking points," Faust advises; "Just the fact that you've thought ahead that they might get a question, and that you've given them a one-pager, shows you are thinking about them. This is easy to do, but it's also easy to forget to do. Provide the same one-pagers for everyone, not just faculty -- facilities staff, admissions staff, staff across your campus. Make sure all your staff know what these new banners are all about!" Keeping involvement easy is key; Faust cites the example of one institution that tried to do too much, asking faculty to design posters and decorations for their office doors. The faculty had to provide a photo for the poster and get it approved. There were so many steps involved that most faculty opted out. "Don't give them homework! Faust warns. "Be respectful of their time."


How to Engage Generation Z.

ologie.com [cached]

Bill Faust
Send email


Similar Profiles

city

Browse ZoomInfo's Business
Contact Directory by City

city

Browse ZoomInfo's
Business People Directory

city

Browse ZoomInfo's
Advanced Company Directory