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This profile was last updated on 7/23/2003 and contains contributions from the  Zoominfo Community.

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Wrong William Christie?

William G. Christie

President

SmartSource Inc

HQ Phone:  (212) 764-7200

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

SmartSource Inc

1250 Broadway 12th Fl

New York City, New York,10001

United States

Company Description

We're changing the way companies manage marketing collateral, operational print and promotional product needs. Our mission is to deliver high quality products at a low price, streamline the process and eliminate hidden costs while enabling our customers to foc...more

Background Information

Employment History

NewsCorp


Chief Operating Officer

Heyinc


Express Digital


Booktech.Com's New Chairman and Chief Executive Officer

business wire , inc.


Executive Vice President

News America Marketing


Senior Vice President of Management Information Systems and Merchandising Support

Caldor Corp.


Director of Information Systems

Federated Department Stores Inc.


Affiliations

iContact LLC

Chief Executive Officer


Education

B.S.

Business

Ohio University , Athens


Web References(23 Total References)


Couponing Articles

www.santella.com [cached]

"We're seeing companies start to budget for this, which hasn't happened before," said Bill Christie, SmartSource's president.


Affinity Partners - Outsourced sales and business development resources

www.affinityp.com [cached]

William G. Christie William G. Christie Mr. Christie is President, SmartSource iGroup, News America Marketing, Inc., News Corporation where he manages their digital marketing businesses and Internet access through SmartSource.com.The iGroup focuses on expanding News America Marketing's e-commerce business and developing marketing solutions for the company's retail and manufacturer clients that integrate information and digital delivery systems to enhance one-to-one marketing opportunities with consumers.Mr. Christie is a seasoned executive with multi-functional experience in the retail and Internet sectors.Bill has a record of achievements at such traditional retailers as Federated Department Stores, May Company Department Stores, and The Caldor Corporation.His experience also includes senior management positions of Internet online companies as CEO of icontact.com and COO for Heyinc, that focused on providing customer relationship management solutions.Mr. Christie's experience ranges from technologies including data warehouse/data mining activities, CRM, merchandising and operational processes as well as start up internet businesses.Mr. Christie received his B.S. in Business from Ohio University, Athens.


More consumers using online coupons

www.naplesnews.com [cached]

Take the SmartSource iGroup, which, among other things, includes the online coupon unit of the News Corp.'s News America Marketing Division. (News America and Valassis are the two dominant distributors of coupons that appear in Sunday newspapers.) "We're seeing companies start to budget for this, which hasn't happened before," said Bill Christie, SmartSource's president. SmartSource.com works similarly to many other online coupon sites.Users register with the site, including details about family members' ages, gender and pets, along with the names of stores where they shop.After that, users have free access to 30 to 35 coupons on a given day, worth about $14.Manufacturers pay SmartSource an undisclosed fee each time a consumer redeems a coupon. SmartSource's coupon technology is provided by Coupons Inc., a Silicon Valley company that is partly owned by Valassis.


NAM: FSI

www.newsamerica.com [cached]

"Consumer packaged-good clients demand broad consumer reach on-line," commented William G. Christie, President of News America Marketing's iGroup."We have developed a unique savings-network strategy that enables us to extend consumer promotions to partners from various channels.As we continue increasing the access base, our network manages the promotions content for brand managers so that households do not receive the same offer multiple times.This enables us to deliver promotions at a very high level of efficiency for our clients." "We are extremely excited that SmartSource.com will support the launch of this new documercial broadcast that will incorporate a website offer," said William G. Christie, President of the SmartSource iGroup.He further noted, "This program will demonstrate our unmatched capability in registering consumers and delivering our consumer-printable coupon technology for this high velocity promotional event." "Breakfast Americana" is an innovative, entertaining and educational look at the history of oranges and orange juice, weaving exciting nutritional information into the 28-minute format.The five-week broadcast schedule expects to reach 40-50% of all U.S. households three to four times.Beginning April 6th, visitors to the Tropicana website - http://www.tropicananutrition.com/ - will be able to secure up to 5 coupons with a significant value for Tropicana products utilizing SmartSource.com's technology. "The collaboration with News America Marketing will enable us to see immediate results from this broadcast/Internet event.WILLIAM G. CHRISTIE APPOINTED PRESIDENT, SMARTSOURCE iGROUP DIVISION OF NEWS AMERICA MARKETINGNWS.A), has announced the appointment of William G. Christie as President, SmartSource iGroup.News America Marketing Chairman and CEO Paul V. Carlucci said that Mr. Christie would focus upon growing the iGroup's existing business and positioning it for future expansion.Mr. Christie succeeds Christopher Mixon, who in June was appointed Executive Vice President, Sales, for News America Marketing. Mr. Carlucci said: " Bill Christie is the ideal candidate to oversee our company's E-business activities.Under Bill Christie, the SmartSource iGroup will continue to integrate the Internet and e-commerce products to offer targeted savings to consumers, wherever and whenever they shop," Mr. Carlucci said.Mr. Christie is a seasoned senior executive with both retail and Internet experience.His long retail career has involved managing merchandising administration/support and technology functional areas.His most recent experience is with emerging Internet companies with a focus on sales, technology and mergers/acquisitions areas. Mr. Christie received his B.S. in Business from Ohio University, Athens.Mr. Christie resides in Fairfield, CT with his wife Lin, and two children Jonathan and Eric. (more) (William Christie Appointed President of SmartSource iGroup-page two) Mr. Christie resides in Fairfield, CT with his wife Lin, and two children Jonathan and Eric. (more) (William Christie Appointed President of SmartSource iGroup-page two)


www.crmz.com

William G. ChristieChairman of the Board, President, Chief Executive OfficerBooktech.com


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