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2016-05-25T00:00:00.000Z

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William Benthall

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Adam Smith International Ltd

Westminster Tower 3 Albert Embankment

London, London SE1 7SP

United Kingdom

Company Description

Adam Smith International was founded in 1992 in response to the growing international interest in practical advice on economic and government reform. We are now a leading independent governance and economic consultancy. We are based in London, Delhi and N ... more

Find other employees at this company (725)

Background Information

Employment History

Director of Operations, Nigeria

Clinton Health Access Initiative

Temporary Country Manager

Goldtree Holdings, Sierra Leone

Director, Digital (International)

EMI Classics

Team Leader, GEMS3

GEMS - Growth & Employment in States

Web References (5 Total References)


William Benthall, Director - ...

www.classicalsource.com [cached]

William Benthall, Director - Digital for EMI Classics, said, "The Club adds a fresh dimension to EMI and Virgin Classics CDs.


EMI and Virgin Classics launch online classics club

www.emigroup.com [cached]

William Benthall, Director - Digital for EMI Classics, said, "The Club adds a fresh dimension to EMI and Virgin Classics CDs.


EMI Takes Classical Music Online | Stereophile.com

forum.stereophile.com [cached]

According to Will Benthall, director of digital services at EMI Classics UK, the 1500 people who joined the club in its first three weeks of operation averaged two visits per person. Six had posed questions: half to experts, half to artists. "The key for us," he explains, "is that people are coming back more than once. They're not just entering to get their free track or get their free preview; they want to build a relationship with our artists. We in turn are adding value to their CD purchases, and introducing traditional classical-music consumers who are accustomed to playing CDs on their hi-fi to listening to music on their computer."

In addition, the Listening Club gives EMI and Virgin the chance to conduct market research with committed listeners. It also allows artists who usually relate to fans in the concert hall to build relationships via the Net. "This is very important as CD stores are dying," says Benthall.
...
"iTunes is absolutely brilliant in bringing classical to a wider audience," says Benthall.


According to Will Benthall, ...

cgi.stereophile.com [cached]

According to Will Benthall, director of digital services at EMI Classics UK, the 1500 people who joined the club in its first three weeks of operation averaged two visits per person. Six had posed questions: half to experts, half to artists. "The key for us," he explains, "is that people are coming back more than once. They're not just entering to get their free track or get their free preview; they want to build a relationship with our artists. We in turn are adding value to their CD purchases, and introducing traditional classical-music consumers who are accustomed to playing CDs on their hi-fi to listening to music on their computer."

In addition, the Listening Club gives EMI and Virgin the chance to conduct market research with committed listeners. It also allows artists who usually relate to fans in the concert hall to build relationships via the Net. "This is very important as CD stores are dying," says Benthall.
...
"iTunes is absolutely brilliant in bringing classical to a wider audience," says Benthall.


William Benthall, Director - ...

www.classicalsource.com [cached]

William Benthall, Director - Digital for EMI Classics, said, "For the first time ever, all of the recordings that this iconic figure made for EMI Classics can be accessed and enjoyed by the public.

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