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Wrong Willem Burgers?

Willem P. Burgers

Bayer Chair Professor of Strategy and Marketing

China Europe International Business School

Email: w***@***.edu

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

China Europe International Business School

Shanghai, Shanghai,

China

Company Description

Headquartered at its largest campus in Shanghai, China Europe International Business School is mainland China's leading business school, with three programmes globally ranked by the Financial Times. CEIBS offers MBA, Finance MBA, Executive MBA, Executive Educa...more

Background Information

Employment History

Faculty

HKUST


Industrial Marketing In Executive Programs Teacher

Columbia University


Affiliations

Nordic International Management Institute

Dean of Faculty - Professor of Marketing and Strategy


European Chamber

Member


Education

Ph.D.

Michigan State University


Web References(68 Total References)


Faculty -成都倍优企业管理职业技能培训中心

nimichina.com [cached]

Willem Burgers, Holland - NIMI Dean of Faculty - Professor of Marketing and Strategy
Willem Burgers, Holland - NIMI Dean of Faculty - Professor of Marketing and Strategy Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996...


Management Team-成都倍优企业管理职业技能培训中心

www.nimichina.com [cached]

Willem Burgers, Holland - NIMI Dean of Faculty
Willem Burgers, Holland - NIMI Dean of Faculty Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996...


www.nimichina.com

Willem Burgers, Holland - NIMI Dean of Faculty
Willem Burgers, Holland - NIMI Dean of Faculty Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996...


www.nimichina.com

Willem Burgers, Holland - NIMI Dean of Faculty - Professor of Marketing and Strategy
Willem Burgers, Holland - NIMI Dean of Faculty - Professor of Marketing and Strategy Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996...


Cambridge Pragmatix Ltd

www.cambridgepragmatix.com [cached]

Dr. Willem Burgers | Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996.
Dr. Willem Burgers | Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996. Dr. Willem Burgers Dr. Willem Burgers Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996. Willem Burgers has been a founding faculty member of the China Europe International Business School and taught there from 1995 through 2010. He won the 2008 and 2009 CEIBS Teaching Excellence Award. He also taught industrial marketing in executive programs at Columbia University in New York, and teaches in the Nyenrode Business University Ph.D program. Most recently, Professor Burgers, jointly with two colleagues from CEIBS, Professors Per Jenster and Howard Ward, founded the Nordic International Management Institute (NIMI) in Chengdu. Professor Burgers has a significant record of publication in top tier academic journals such as the Strategic Management Journal, International Management Review, Organizational Behavior and Human Decision Processes, and California Management Review, as well as the China Business Review and the China edition of the Harvard Business Review. He has co-authored the textbook Marketing Management in the 21st Century (in Chinese, Shanghai People's Publishing House) with Professors Noel Capon and Mac Hulbert of Columbia University. He is the author of the best-selling The Marketing You Never Knew (2004) published in English, Chinese, Spanish, and Vietnamese, and of Marketing Revealed (Palgrave Macmillan, 2008) published in English, in both simplified and traditional Chinese, and also in Korean, Russian, Spanish, and Polish. The Chinese version of the book has been lauded as one of the best sellers in the category of business management for two years in a row and was voted on Sina.com as number 16, and the only marketing book, among the top 25 new books in economics, finance, and business in 2009. He writes a monthly column on business and marketing for the Chinese business magazine CEO/CIO. He's also on the editorial board of International Journal of China Marketing.


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