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This profile was last updated on 8/29/14  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Willem P. Burgers

Wrong Dr. Willem P. Burgers?
Company Description: Cambridge Pragmatix is an international network of business school lecturers, management trainers, consultants and senior advisors. Of the three founding partners...   more
Background

Employment History

Education

  • PhD.
  • PhD
49 Total References
Web References
Cambridge Pragmatix Ltd
www.cambridgepragmatix.com, 29 Aug 2014 [cached]
Dr. Willem Burgers | Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996.
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Dr. Willem Burgers | Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996.
...
Dr. Willem Burgers
...
Dr. Willem Burgers
Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996.
Willem Burgers has been a founding faculty member of the China Europe International Business School and taught there from 1995 through 2010. He won the 2008 and 2009 CEIBS Teaching Excellence Award. He also taught industrial marketing in executive programs at Columbia University in New York, and teaches in the Nyenrode Business University Ph.D program. Most recently, Professor Burgers, jointly with two colleagues from CEIBS, Professors Per Jenster and Howard Ward, founded the Nordic International Management Institute (NIMI) in Chengdu.
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Professor Burgers has a significant record of publication in top tier academic journals such as the Strategic Management Journal, International Management Review, Organizational Behavior and Human Decision Processes, and California Management Review, as well as the China Business Review and the China edition of the Harvard Business Review. He has co-authored the textbook Marketing Management in the 21st Century (in Chinese, Shanghai People's Publishing House) with Professors Noel Capon and Mac Hulbert of Columbia University. He is the author of the best-selling The Marketing You Never Knew (2004) published in English, Chinese, Spanish, and Vietnamese, and of Marketing Revealed (Palgrave Macmillan, 2008) published in English, in both simplified and traditional Chinese, and also in Korean, Russian, Spanish, and Polish. The Chinese version of the book has been lauded as one of the best sellers in the category of business management for two years in a row and was voted on Sina.com as number 16, and the only marketing book, among the top 25 new books in economics, finance, and business in 2009. He writes a monthly column on business and marketing for the Chinese business magazine CEO/CIO. He's also on the editorial board of International Journal of China Marketing.
Mr. Willem ...
en.wingsbook.com, 3 Oct 2012 [cached]
Mr. Willem Burgers
Corporate Strategy Consultant
Professor Willem Burgers is a permanent faculty member at CEIBS. He teaches marketing and strategy both in the (E)MBA and in the executive education programs. He also teaches industrial marketing in executive programs at Columbia University in New York. His academic research and publications are centered on the areas of marketing, strategy, and international business. His publications have appeared in the Strategic Management Journal, the California Management Review, the Journal of Organizational Behavior and Human Decision Processes, and the China Business Review. To read Chapters of his new marketing book named The Marketing You Never Knew, please visit www.amsterdampress.com.
Prior to obtaining his Ph.D. from Michigan State University, he worked for several companies including Philips NV in Holland and Switzerland, and Toledo Scale in the United States. He has consulted with and designed and delivered in-company special executive education programs for a number of companies, both in China and worldwide, including Kodak, Lufthansa, Novartis, LVMH, BASF, GE, BBK, Bosch, Digital China, Siemens, Honeywell, HP, Nokia, Motorola, Electrolux, and BAT. Professor Burgers has been coming to Asia since 1994 and was on the faculty of Hong Kong University of Science and Technology during 1994-1996.
Quackenworth Publishing Releases 'the Curse'
www.prweb.com, 23 April 2005 [cached]
China's New Frontier is Marketing: An Unconventional Book on Marketing Becomes a Big Bestseller in China - "The Marketing You Never Knew" (ISBN 0-9746910-4-6) is a new book on marketing by Dr. Willem Burgers who is the Philips Electronics Chair Professor of Marketing at China Europe International Business School in Shanghai.The book has struck a major chord in China.
Faculty Members - Executive Education, EMBA and PhD for Executives - Nordic International Management Institute - NIMI
english.nimichina.com, 6 Oct 2013 [cached]
Willem Burgers, Holland - NIMI Dean of Faculty - Professor of Marketing and Strategy Formerly the Bayer Chair Professor of Strategy and Marketing at the China Europe International Business School in Shanghai, Professor Burgers has been coming to Asia since 1994. He was on the faculty of Hong Kong University of Science and Technology during 1994-1996...
Frank Sieren - China Management Handbook
www.sieren.net, 29 April 2011 [cached]
Willem P. Burgers, Philips Marketing Chair Professor, China Europe International Business School, Shanghai
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