In 2005 a fellow player from his Squash club approached him with a job offer: Werner, founder and owner of Edelweiss, was looking for somebody to reinforce his marketing and sales department, so Rainer swapped the big toys for the small toys that we all love so much: motorcycles.
Two years later Werner
started planning his
tour around the world and paving the road to retirement.
appointed Rainer as General Manager, knowing very well that Swabians are better suited than anybody else when it comes to keeping the money in one place... Surrounded by motorcycle addicts Rainer was infected quickly and acquired his
likes any kind of bike, as long as it suits the purpose of the trip, he
even uses a push-bike sometimes to ride to work.
Exercising out in the open air is one of his
favourite pastimes, but he
also likes to travel and to experience foreign cultures.
favourite destination is always the next one, he
says, but his
heart beats especially strong for Africa.
Founder & Owner
was 35 years old when he
decided that he
didn't want to spend the rest of his
life dealing with medical equipment.
So in 1980 he
wife Coral founded Europe's first motorcycle tour operator, gave it a catchy name, arranged a small fleet of BMWs and a year later they welcomed the first five paying customers in the Alps
This sounds like it was all very easy, but you can rest assured, it was not.
According to himself Werner
never was a particularly able tour guide, but he
must have done ok, because where would all that success of his
company come from?
30 years later Werner
started thinking about retirement.
But of course a man like him wouldn't just quit and go home, instead he
took the long way round.
worked for two years to set up a nine month tour around the world, the longest guided tour that had ever been done.
was to be part of it, of course, and after he
returned home in July 2011, after 64,000 km on his
bright orange BMW, he
didn't go back to the office anymore.
Well, once in a while he
For a coffee... Enjoy your time off, Werner!