Owner Wendy Murray moved to Asheville last summer, and though the business is still registered in New England, she's working to establish an Asheville identity as well.
"I have a very simple business model.
I can essentially set it up wherever I am," she
has spoken at one of Malaprop's
small-press events, where local publishers and authors discuss their work.
"I have some some good, solid writers from New England who we've published, and I'm proud of that heritage," says Murray
also wants Ecco Qua
to tap into the local literary tradition.
Murray, of Ecco Qua, who will lead a writing workshop in Italy in October, says she feels "cautiously optimistic.
Although no one in the independent book business is getting rich, she
says, they can stay afloat thanks to a devoted readership.
"It's so fundamental to who we are," says Murray
"The human impulse is to communicate, and that is not going to go away."
adds: "It's a story that's still unfolding.