According to Wayne Strobel, president of HomesByOwner.com, sellers around the country are looking to FSBO programs to give them a competitive edge in an overly saturated market.
The first advantage - competitive pricing.
"Sellers can be more aggressive and competitive with prices, yet still net the same amount at closing as the seller of a similar house who is paying a full commission," he
cites other advantages for sellers who choose to sell their homes on their own.
"Homeowners can invest the commission savings beforehand into sprucing up the house with paint, carpet or landscaping," he
"By spending the amount they would have paid for commission on updating the house, they can increase its marketability - which is paramount."
Going the FSBO route also affords homeowners such options as offering strong incentives to buyers at closing, such as paying closing costs, paying points toward buyers' loans to reduce interest rates or giving decorating allowances.
"These opportunities really can make a home stand out from the competition," Strobel
Though various forms of the for sale by owner model exist - those with zero commission to sellers' agents, additional seminars to guide sellers through the process and lease-to-purchase options - they do share a purpose, according to Strobel
They all provide sellers with the ability to choose a program to best suit their financial needs and make them more competitive in today's increasingly challenged market.
"FSBO programs like ours are here to help get homes sold," Strobel