Wayne Rosenberger - Vice Chair - Marketing
Wayne Rosenberger was a senior executive for more than twenty years for Harte-Hanks, one the leading direct marketing advertising agencies in the United States.
Wayne specialized in the health insurance market, and was a noted speaker at many industry conferences and is considered in expert in designing and implementing multi-media customer acquisition and retention programs for his clients.
The client base that Harte-Hanks
served during Wayne's tenure included many Blue Cross Blue Shield plans, as well as other national and regional health insurance companies.
Prior to joining Harte-Hanks, Wayne worked for two of the pioneering insurance companies in the Philadelphia region that created the direct-to-consumer marketing methodologies that are still in use today.
In addition, Wayne
worked for two companies in the Property and Casualty industry.
is married and resides in center city Philadelphia.