HOW GOOD IS GOOD?: Wayne Kent (left), president of Creme Lure, talks with his son and company vice president Chris Kent about the company's new FishFrog.
..."That is the problem," said Wayne Kent, Creme's president.
Our boxes are up over 10 percent and we are getting a fuel surcharge on all of our freight inbound and outbound of 25 percent," Kent
"They have to be good and really unique," Kent
When we used to show a product in July for putting them in the store in January we were at their mercy," Kent
said, referring to those who knock off their products.
Another factor Creme would have never imagined having to deal with was the very retailers he
sells to going overseas and developing private label lines that they sell next to other manufacturers at a discounted cost.
It is the responsibility of the retailer to figure out how to get it out of the stores," said Kent
, whose company remains a family run operation.
The fishing tackle industry has gone through a wave of mergers, bankruptcies and failures.Even for a company that once dominated the industry; the fishing tackle business is one of the toughest to survive.
"We are holding our own," Kent