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Wrong Wayne Kent?

Wayne Kent

President

Creme Lure Company

HQ Phone:  (800) 527-8652

Email: w***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Creme Lure Company

5401 Kent Drive

Tyler, Texas,75711

United States

Background Information

Employment History

Business Owners

kent-weld bull bars


Web References(18 Total References)


National Bass Guide Service

nationalbass.com [cached]

Wayne Kent, President of Creme Lures, also uses tournament fishermen and guides to field test new products.
Kent checks their sponsors and equipment, exposure in publications, and other evidence of marketing, credibility and presence. While choosing who to sponsor with product is difficult, providing product for tournaments is equally challenging, "...because there are so many of them ...if you sponsor one and not another, then you get into trouble", says Kent. Creme considers the geographic location of the trail, number of competitors, and recommendations of his contacts.


National Bass Guide Service

www.nationalbass.com [cached]

Wayne Kent, President of Creme Lures, also uses tournament fishermen and guides to field test new products.
Kent checks their sponsors and equipment, exposure in publications, and other evidence of marketing, credibility and presence. While choosing who to sponsor with product is difficult, providing product for tournaments is equally challenging, "...because there are so many of them …if you sponsor one and not another, then you get into trouble", says Kent. Creme considers the geographic location of the trail, number of competitors, and recommendations of his contacts.


Toledo Bend Guide - Creme Lure

www.tb-guide.com [cached]

In 1989 Knight Manufacturing and Crème Lure merged and Kent took over the responsibility of managing Crème Lure.
A tip of the fishing cap to Wayne Kent and all of the employees at Crème Lure for making such great products available.


www.tylerpaper.com

Wayne Kent at 16
Before it became an East Texas product, it was popular with local fishermen, including now-company president Wayne Kent, right, who as a 15-year-old in 1959 caught this stringer of bass fishing the worm on Lake Tyler. Wayne Kent, Creme president, said Creme finished refining his formula and design in 1949, but as a revolutionary fishing product it sunk faster than a boat anchor. The early worms, Kent said, looked more like a bolt than an worm. "Back then we didn't care what they were doing in Dallas or even Lufkin; it was the reports from the local sports shops that matter, and here it was usually about Lake Tyler," said Kent, who in the 1950s held a part-time job at Milton Goswick's Bait and Tackle Shop on East Front Street. "A couple of weeks later several boxes of worms showed up at the shop," Kent said. That changed sometime in the early 1960s with the invention of the Texas rig, something Kent thinks happened on Lake Tyler. Kent believes the early worm's legacy lives on in other time-worn gear used by fishermen today, including rods specifically designed for worm fishing and maybe even casting reels, which in the early days weren't as popular as spinning reels because of backlashing. Kent said while the formula isn't exactly the same as it was in 1949, it is more similar than most fishermen might realize.


www.texasmonthly.com

"Before the Texas rig was invented, lures had exposed hooks," says Wayne Kent, the president of the Tyler-based Creme Lure Company.


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