Warren Purdy, an associate professor at the University of Southern Maine School of Business, said the store's location makes more sense than it first appears.
The Home Depot
offers a lot of different products, but its lumber section is not likely to be as varied as Hammond Lumber's
"It's like competing with Wal-Mart
"It's (done) by differentiation, whether by longer and deeper product lines or faster service.
It's whatever it is they feel that they can put ... next to The Home Depot
and find market space."
noted that The Home Depot
straddles a couple of different segments -- trying to match a hardware store with a lumberyard.
will be nibbling on a niche of the chain's business, rather than taking it on directly, Purdy
"The reality is that there are stark differences between the lumber at The Home Depot
and what's in a full-size lumber yard," he