Warren Lotsberg was born in Chicago, IL in 1942, raised near Minneapolis, MN and spent most of his adult life in SD.
After graduating from high school at Buffalo, MN, he
spent a year in the US Navy
After being discharged from the Navy, he attended the University of MN.
He went to work for an outdoor billboard company in 1964, and then purchased its SD operation 10 years later creating Warren Advertising.
The business was liquidated in 1979 as a result of the Highway Beautification Act.
Warren joined Northwestern Public Service Co. in 1980 as Manager of Consumer Affairs.
For the next 20 years, Warren
served as the voice and face of Northwestern.
rose to be vice president of Public Affairs.
Through extensive public speaking his
weekly radio program called "Perspective", was broadcast on 15 stations three times a week and Warren
appeared in Northwestern television ads becoming known as "Mister Northwestern Public Service.
It culminated when Warren retired from NorthWestern Energy in August 2005.
also had a second career that actually transcended all others.
is one of the senior and best known lobbyists in the SD state legislature.
It began when his
billboard business came under attack due to the federal Highway Beautification Act, and he
became active in defending the industry as a lobbyist; something that continued through the years and became one of his
primary responsibilities while at NorthWestern
Warren has been a lobbyist in the SD legislature for 38 years.