Warren Leruth
During a 50-year foodservice career
Warren Leruth has done many things.
Indeed, he has developed products, fostered innovation, operated a restaurant, written cookbooks, consulted for food organizations and been a taste specialist.
But that is not all
he's done;
he also has given generously to charity and come to the aid of friends.
Now
he's been tapped by
Nation's Restaurant News as the first inductee into the
MenuMasters Hall of Fame.
"I love R&D and always have,"
Leruth says.
"It's creative and involves a lot of calculations and numbers, which I enjoy."
Throughout
his varied career the 69-year-old
Leruth has been first and foremost a food product developer.
"Research is a much calmer field than running a restaurant," he says, recalling his years as owner-operator of the famed LeRuth's Restaurant in Gretna on New Orleans' West Bank.
"With R&D you have your hand in food all the time but at a different level."
The new Hall of Famer continues to set a brisk pace through life.
From
his well-equipped home kitchen in Pass Christian, Miss.,
he develops and consults on products for
Outback Steakhouse, Boston Chicken, Brinker International,
Burger King and many other restaurant chains.
Always outspoken,
Leruth says: "One of the toughest challenges in foodservice today is the American hamburger.
There's light years of work to be done with the quality and grind of meat and the overall fat."
Leruth's philosophy is that "whatever you eat must have a happy ending.
...
Back home, Leruth worked in the research kitchens of Proctor & Gamble; Chas.
Dennery & Co., a well-known Deep South bakery; and the Texas firm of
Anderson-Clayton.
While at
Anderson-Clayton,
he developed something that's taken for granted today -- a pourable, non-separating dressing, which eventually became the Seven Seas line of salad dressings.
Today
he looks back on that breakthrough as one of
his top career accomplishments.
He also credits Carter Harrer,
Anderson-Clayton's director of R&D, for teaching him how to formulate recipes.
In 1963 Leruth became the youngest member of the national chef fraternity, the Order of the Golden Toque.
Three years later
he opened
LeRuth's Restaurant.
With little advertising or fanfare the place soon was packed night after night.
For five consecutive years LeRuth's was honored with the prestigious Travel/Holiday Award.
His dream realized,
Leruth sold the restaurant to
his sons in 1982 and retired.
"But I got bored,"
he says.
He was spurred by a remarkable initiative, and the projects quickly mounted up.
He started the LeRuth Extract Co., making and marketing his Vanilla Bean Marinade and pure vanilla extract.
And as if that weren't enough,
he developed Chelsey's Frozen Custard, a soft ice-cream emporium.
He has written two cookbooks and today continues
his work with the Chefs' Charity for Children, a foundation
he established two decades ago to benefit the St. Michael's
Special School.
The charity has raised more than $1.2 million, and
Leruth says, "I'm very proud of the New Orleans chefs who contribute their time and products each year to our fund-raising event.
Anthony Athanas, the famed Boston restaurateur and owner of
Anthony's Pier 4 restaurant, recalls a time when
Leruth was there for him.
...
In 1978, when a blizzard sank the antique riverboat that Athanas had anchored alongside Pier 4 as a cocktail lounge,
Leruth was quick to help.
...
Making the journey with
Leruth for 43 years has been
his wife, the former Marie Rizzuto, a New Orleans native, like
her husband.
Leruth says
she's the cook in the family, and
he still enjoys the traditional New Orleans food that
he grew up on.
"You know, red beans and rice on Mondays,"
he says, chuckling.
The birth of their children is the first thing that comes to Leruth's mind when
he is asked to review
his life and career.