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This profile was last updated on 3/6/15  and contains information from public web pages and contributions from the ZoomInfo community.

Virginia V. Rivera

Wrong Virginia V. Rivera?

Director of Gift Planning

UC Santa Cruz
1156 High Street
Santa Cruz , California 95064
United States

Company Description: UCSC makes strong showing, 02-19-01 i Leading the pack were a half-dozen UCSC astronomers, speaking on topics ranging from adaptive optics to galaxy formation....   more

Employment History

Board Memberships and Affiliations


  • Bachelor of Science , Business Administration
    University of Phoenix
7 Total References
Web References
Brakeley Briscoe: Fundraising & Management Consultants, 16 Mar 2015 [cached]
Virginia Rivera, CFRE, CSPGConsulting Associate
Virginia Rivera, Member ..., 23 Nov 2012 [cached]
Virginia Rivera, Member At-Large
Brakeley Briscoe: Fundraising & Management Consultants, 1 Jan 2008 [cached]
Virginia Rivera, CFRE, CSPG Brakeley Briscoe: Fundraising & Management Consultants
Brakeley Briscoe
Virginia Rivera, CFRE, CSPG, Consulting Associate
Virginia Rivera, CFRE, CSPG, has 23 years of fundraising experience including campaign and major gifts, annual giving, corporate and foundation support, planned gifts, prospect research, donor relations and stewardship, development communications and advancement services. She has personally secured more than $15 million in charitable gifts including a $1 million grant from the Kresge Foundation and a $1.5 million grant from the Goldman Sachs Foundation.
She has served as Vice President for Development at Mills College (Oakland, CA) where she managed a $15 million annual goal and directed planning for the college’s current capital campaign. She served as Senior Director of Individual Giving at University of California Davis where she managed the development of the University’s largest gifts. As Associate Vice President for Development at San Jose State University she was responsible for the overall direction of the University’s fundraising program including strategic planning and campaign direction. Her career also includes fundraising appointments at San Jose Medical Center Foundation and Alexian Brothers Hospital Foundation.
Virginia has been active in professional fundraising associations including the Association of Fundraising Professionals, CASE (higher education) and the Association for Healthcare Philanthropy. She holds the Certified Fundraising Executive (CFRE) and Certified Specialist in Planned Giving (CSPG) credentials.
She is also an engaged community leader. She currently serves as a board member at MAAP, Inc. (formerly Mexican American Alcoholism Program). In prior years she has served on the boards of the Mexican Cultural Center of Northern California, Latina Leadership Network, Hispanic Women’s Council, and Hispanic Foundation of Silicon Valley. While on the Hispanic Foundation board she served as Vice Chair and Chair of Corporate Sponsorship for the Hispanic Charity Ball. She has also served on the KNTV Hispanic Advisory Board and the conference planning committee of the National Hispanic Employee Association.
Virginia holds a Bachelor of Science (Business Administration) from the University of Phoenix and a Master’s in Mass Communications from San Jose State University.
Internet Fundraising in Higher Education, 12 Dec 2000 [cached]
Virginia Rivera, CFRE, and Major Gifts Director at San José State University, CA, compares her feelings on Internet relationship building to working "with a tool similar to direct mail.There is just not a personal way to communicate.Face-to-face interactions net the largest dollars; next is telephone with a human element, voice; and the most impersonal, direct mail, nets the small/infrequent gifts and the least amount."(V. Rivera, personal communication, November 17, 2000) Rivera recognizes the value of online giving's upward trend and notes how donors are going online more frequently.
Virginia Rivera at San José State University points out that "Older alumni from the 60s may never give online but they tend to be the most generous donors.
(Rivera, personal communication, November 17, 2000)
Virginia Rivera, CFRE, CSPG, is Associate Vice President of Development at San José State University, CA.She can be reached at
MAAP - Board of Directors, 13 Aug 2010 [cached]
Virginia Rivera, Member
4241 Florin Rd, Suite 110 Sacramento, CA 95823
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