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This profile was last updated on 12/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Virginia V. Rivera

Wrong Virginia V. Rivera?

Director of Gift Planning

UC Santa Cruz
1156 High Street
Santa Cruz , California 95064
United States

Company Description: UCSC makes strong showing, 02-19-01 i Leading the pack were a half-dozen UCSC astronomers, speaking on topics ranging from adaptive optics to galaxy formation....   more
Background

Employment History

Board Memberships and Affiliations

  • Board Member
    Mexican American Alcoholism Program

Education

  • Bachelor of Science , Business Administration
    University of Phoenix
Web References
Brakeley Briscoe: Fundraising & Management Consultants
www.brakeleybriscoe.com, 1 Jan 2008 [cached]
Virginia Rivera, CFRE, CSPG Brakeley Briscoe: Fundraising & Management Consultants
Brakeley Briscoe
...
Virginia Rivera, CFRE, CSPG, Consulting Associate
Virginia Rivera, CFRE, CSPG, has 23 years of fundraising experience including campaign and major gifts, annual giving, corporate and foundation support, planned gifts, prospect research, donor relations and stewardship, development communications and advancement services. She has personally secured more than $15 million in charitable gifts including a $1 million grant from the Kresge Foundation and a $1.5 million grant from the Goldman Sachs Foundation.
She has served as Vice President for Development at Mills College (Oakland, CA) where she managed a $15 million annual goal and directed planning for the college’s current capital campaign. She served as Senior Director of Individual Giving at University of California Davis where she managed the development of the University’s largest gifts. As Associate Vice President for Development at San Jose State University she was responsible for the overall direction of the University’s fundraising program including strategic planning and campaign direction. Her career also includes fundraising appointments at San Jose Medical Center Foundation and Alexian Brothers Hospital Foundation.
Virginia has been active in professional fundraising associations including the Association of Fundraising Professionals, CASE (higher education) and the Association for Healthcare Philanthropy. She holds the Certified Fundraising Executive (CFRE) and Certified Specialist in Planned Giving (CSPG) credentials.
She is also an engaged community leader. She currently serves as a board member at MAAP, Inc. (formerly Mexican American Alcoholism Program). In prior years she has served on the boards of the Mexican Cultural Center of Northern California, Latina Leadership Network, Hispanic Women’s Council, and Hispanic Foundation of Silicon Valley. While on the Hispanic Foundation board she served as Vice Chair and Chair of Corporate Sponsorship for the Hispanic Charity Ball. She has also served on the KNTV Hispanic Advisory Board and the conference planning committee of the National Hispanic Employee Association.
Virginia holds a Bachelor of Science (Business Administration) from the University of Phoenix and a Master’s in Mass Communications from San Jose State University.
Brakeley Briscoe: Fundraising & Management Consultants
www.brakeleybriscoe.com, 3 May 2014 [cached]
Virginia Rivera, CFRE, CSPGConsulting Associate
Internet Fundraising in Higher Education
www.npadvisors.com, 12 Dec 2000 [cached]
Virginia Rivera, CFRE, and Major Gifts Director at San José State University, CA, compares her feelings on Internet relationship building to working "with a tool similar to direct mail.There is just not a personal way to communicate.Face-to-face interactions net the largest dollars; next is telephone with a human element, voice; and the most impersonal, direct mail, nets the small/infrequent gifts and the least amount."(V. Rivera, personal communication, November 17, 2000) Rivera recognizes the value of online giving's upward trend and notes how donors are going online more frequently.
...
Virginia Rivera at San José State University points out that "Older alumni from the 60s may never give online but they tend to be the most generous donors.
...
(Rivera, personal communication, November 17, 2000)
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Virginia Rivera, CFRE, CSPG, is Associate Vice President of Development at San José State University, CA.She can be reached at vrivera@sjsu.edu.
Virginia Rivera ...
metrochamber.org, 12 Mar 2007 [cached]
Virginia Rivera UC Davis Health System
Internet Fundraising in Higher Education
www.rickchrist.com, 15 June 2000 [cached]
Virginia Rivera , CFRE , and Major Gifts Director at San José State University , CA , compares her feelings on Internet relationship building to working with a tool similar to direct mail.There is just not a personal way to communicate.Face-to-face interactions net the largest dollars ; next is telephone with a human element , voice ; and the most impersonal , direct mail , nets the small/infrequent gifts and the least amount..( V.Rivera , personal communication , November 17 , 2000 ) Rivera recognizes the value of online giving's upward trend and notes how donors are going online more frequently.
Other small and mid-sized , urban colleges and universities share these views.In addition , some are uncertain that online fundraising can be helpful for other than small ( $1 , 000 or less ) donations or annual giving campaigns at this time.Above the $1 , 000 mark most donor relations become highly personalized and this high-touch value is something many development professionals pride themselves upon.Integrating online giving becomes difficult with this philosophical values clash of high-touch and high-tech.
Of the wide range of online donor concerns , the short list mirrors similar issues that plague modern society : privacy , security , and ethics. ( O'Harrow , 2000 ) All three have been considered the top sensitive issues surrounding online donations.
...
Virginia Rivera at San José State University points out that Older alumni from the 60s may never give online but they tend to be the most generous donors.Alumni from the late 60s to the 70s make gifts on their credit cards.The latest generation from the 80s and 90s are the most interested in making their gifts online..( V.Rivera , personal communication , November 17 , 2000 ) However , current trends show that major gift donors are no longer within the ranks of older alumni.This younger alumni group has shown that they tend to be large consumers of online goods and services.Most notable is that donors are getting younger as a group , and within that group many if not most tend to be highly Internet savvy.With Internet prowess comes high-usability levels for email and the propensity for developing online relationships between donor and recipient through this tool and the school web site at large.
These new donors are active on the Internet and with email.Email is anything but passive and it is their preferred form of communication.
...
( Rivera , personal communication , November 17 , 2000 ).
These highlights are only the tip of the iceberg of production activities focused toward instituting online giving capabilities.In addition to these fine institutions mentioned , there are many others are out there creatively perusing web presence , e-giving , and greater alumni and donor relations in cyber space.
Rating Success
Is money everything.
...
Virginia Rivera , CFRE , CSPG , is Associate Vice President of Development at San José State University , CA.She can be reached at vrivera@sjsu.edu.San José State University is on the Web at http : //www.sjsu.edu/.
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