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Wrong Vinje Dahl?

Vinje Dahl Jr.

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Background Information

Employment History



Dahl Ford

Dahl Ford, Vice President and General Manager

Davenport & Company LLC


Advisory Board Member


New York University

Web References (17 Total References)

Family History [cached]

Vinje Dahl Jr., Kenny's son, began with Dahl Motors, La Crosse in 1956. After graduation from New York University in 1963, Vinje joined the business again, working selling cars at Dahl Motors Erie, Pa and Dahl Motors of Oshkosh, WI. He was a sales manager at Dahl Motors Utica, New York before moving to Dahl Ford Davenport in 1968 to sell used vehicles. After overseeing operations of Dahl La Crosse, he returned back to Dahl Ford Davenport as General Manager in 1973.

Dahl Ford Staff - Dahl Ford in Davenport, Iowa [cached]

Vinje Dahl Owner (866) 601-4513

Vinje ... [cached]

Vinje Dahl Owner (866) 601-4513

Dahl Ford Davenport, Inc. Meet our staff [cached]

Vinje DahlOwner(563) 391-2600

Franchise and Buy Here-Pay Here: Franchise Dealers Like the Results [cached]

Vinje Dahl, owner of Dahl Ford in Davenport, Iowa is a fourth-generation car dealer. His great grandfather started the business in 1911. The store is relatively small. It keeps about 400 units on the lot and moves 50 to 60 new and 100 used every month.

Ford Motor Co.'s business is off and has been for some time.
"We're consistently down from the glory years, but we're still profitable," Dahl said.
"Our model makes money on the mark up of the car," Dahl said.
"We do require every customer to have the car mechanically checked out at their own expense by their own person, so they know exactly what they are getting," Dahl said. "We want our customers to have true ownership of the vehicle."
Gold Key is also strict about payments coming in on time and fully discloses all of its policies right up front.
"We want our customers to know that we want a payment on Friday, every Friday by 6 p.m. or we will pick up the car by Saturday morning," Dahl said. "They know that if they don't call us to make arrangements, we will come and get the car."
Dahl noted that there are other investments he could have made with the proceeds from the new-car store, but that he wasn't comfortable with them.
Dahl said he likes the buy here-pay here model that exists for him in a smaller market.
"We are so up front with our customers that we take a Polaroid photo of them and tell them we are keeping an extra set of keys," Dahl said. "They know we mean business."
Dahl said buy here-pay here is a "face-to-face business."
"If your customer has a MasterCard or Visa, if they fall behind in a payment they (the credit card companies) are just a voice in the wind," he said. "Our customers know us by face. Having said that, we treat our customers fairly and try to have some fun."
Every Friday and Saturday Gold Key sinks some sodas into a cooler and pops some corn for the customers as they make payments.
"If the customers pay on time, their names go into a drawing and they have a chance to win $50," Dahl said.
Dahl, Heinrich and LaFave all say that any smart franchise dealer should seriously consider buy here-pay here.
Dahl said it's no secret. Gold Key Auto Credit is producing more net profit for him than his Ford franchise store.
"Our net profit at Gold Key is up significantly over last year," Dahl said.

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