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Last Update

2013-10-05T00:00:00.000Z

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Background Information

Employment History

Freelance Graphic Designer
Vince

Designer
Twelve Studio

Designer
Playgroup

Designer
umbrella design ltd

Web References (9 Total References)


Playgroup | Helping brands build genuine brand equity

www.playgroup.com [cached]

Vince Howcutt Vince Howcutt

Designer


2009 REBRAND 100 Winners - Playgroup - Rebranding by Playgroup

www.rebrand.com [cached]

Designer: Vince Howcutt


Playgroup | Helping brands build genuine brand equity

partner.cleara.com [cached]

Vince Howcutt


Playgroup | Helping brands build genuine brand equity

www.playgroup.com [cached]

Vince Howcutt Vince Playgroup | Helping brands build genuine brand equity

...
cinema, Radiohead, Typography, street, motorcycles, Marketing Week, Coca-Cola, Caramel, Dairy Milk, bear, awareness, Playgroup, Music video, Epic, basketball, moonwalking, Mikael Erikkson, Drama, Hadden Sundblom, Cadbury, look out!, Christmas, bikes, day, 2008, Ad campaign, work placement, Santa Claus, AKQA, Last
...
cinema, Radiohead, Typography, street, motorcycles, Marketing Week, Coca-Cola, Caramel, Dairy Milk, bear, awareness, Playgroup, Music video, Epic, basketball, moonwalking, Mikael Erikkson, Drama, Hadden Sundblom, Cadbury, look out!, Christmas, bikes, day, 2008, Ad campaign, work placement, Santa Claus, AKQA, Last
...
cinema, Radiohead, Typography, street, motorcycles, Marketing Week, Coca-Cola, Caramel, Dairy Milk, bear, awareness, Playgroup, Music video, Epic, basketball, moonwalking, Mikael Erikkson, Drama, Hadden Sundblom, Cadbury, look out!, Christmas, bikes, day, 2008, Ad campaign, work placement, Santa Claus, AKQA, Last
...
This has been around a while now though I still thought I post it up as it's a very effective campaign - for those that haven't seen it!
I will not say much more other than its an awareness test that hits home the message 'Look Out for Cyclists'
The last time I watched the advert was before 'Burn after reading' (worth a watch) I again loved its simplicity and different approach to getting this message across!
...
Tags: awareness, cinema, street, bear, moonwalking, basketball, look out!, bikes, motorcycles | 1 comment
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Halloween has gone, the nights are drawing in and Christmas is on the horizon - have a spare couple hours in the evening?
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Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and mobile phone directions that lets you react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Oh and incase you do not realise the point behind the site - its to promote Doritos re-launch of the Taco and Four Cheese flavours - obviously! Not completely sure of the entire relevance other than it was released around Halloween - so I guess there lies the answer!
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I understand the marketing ploy behind this but will it contribute to sales in the long-term? Will it mean anything to those who were not around when this classic playground snack was first launched, surely these packs will only appeal to people born in the 70's and 80's?
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Nostalgia is a great way of bringing that brand back to the minds eye of the consumer, making the consumer believe that they are buying away the years (bringing back the old memories). Mars recently bought back 'Opal Fruits' (for a limited time only!!) which is better known these days as 'Starburst' I wonder whether this had its desired affect?
...
I am personally awaiting the day that Kellogg's start to give away spokey dokies in the packets again - now that I am sure would further increase sales - to all ages!


Playgroup | Helping brands build genuine brand equity

partner.cleara.com [cached]

Vince Howcutt Vince Playgroup | Helping brands build genuine brand equity

...
clors, , internet, minimal, vote, online strategy, audience, twitter, technical project manager, exhibition, art, Hannes Broecker, hack the debate, virtual election night party, senses, Body World, Microsoft, Gunther von Hagens, US Election, Plastination , current tv, design, digg, installation, join-us, Social Media, Apple, digital project manager, follow, blog
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clors, , internet, minimal, vote, online strategy, audience, twitter, technical project manager, exhibition, art, Hannes Broecker, hack the debate, virtual election night party, senses, Body World, Microsoft, Gunther von Hagens, US Election, Plastination , current tv, design, digg, installation, join-us, Social Media, Apple, digital project manager, follow, blog
...
I understand the marketing ploy behind this but will it contribute to sales in the long-term? Will it mean anything to those who were not around when this classic playground snack was first launched, surely these packs will only appeal to people born in the 70's and 80's?
...
Nostalgia is a great way of bringing that brand back to the minds eye of the consumer, making the consumer believe that they are buying away the years (bringing back the old memories). Mars recently bought back 'Opal Fruits' (for a limited time only!!) which is better known these days as 'Starburst' I wonder whether this had its desired affect?
...
I am personally awaiting the day that Kellogg's start to give away spokey dokies in the packets again - now that I am sure would further increase sales - to all ages!

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