"We've seen great retail success with grocery stores for The Great American Milk Drive, and we are proud to partner with Circle K to apply learnings and optimize the opportunity for the convenience store model," Victor Zaborsky, vice president of MilkPEP, told CSNews Online.
"We are dedicated to creating partnerships that can help deliver much-needed milk to local food banks, engage shoppers and build community presence around an important cause," he
"We're excited to be working with an industry leader like Circle K and their large network of stores this September, Hunger Action Month.
With their success, we hope to drive additional convenience store opportunities to activate this turnkey program."
The Great American Milk Drive
is a multi-year effort that has three key periods: June Dairy Month, Hunger Action Month in September and the holiday giving season, when one-third of annual giving occurs, according to Zaborsky
Because of this, food banks on average are only able to provide the equivalent of less than one gallon of milk per person per year, Zaborsky
This is where the influence of convenience stores in large markets can make a difference.
have a unique opportunity to make a significant impact in their communities by helping deliver much-needed milk to local food banks, he
"Specifically optimized for the retail environment, the [Milk Drive] program can help lift fluid milk sales without discounting, drive foot traffic in store and bring in new customers by doing good and strengthening retailers' community presence," said Zaborsky