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Victor J. Zaborsky

Vice President for Marketing


HQ Phone:  (202) 737-0153

Direct Phone: (202) ***-****direct phone

Email: v***@***.org


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1250 H Street, NW Suite 950

Washington, D.C., District of Columbia,20005

United States

Company Description

MilkPEP offers processors in other markets a kit to help them host their own event. The kit includes highlights of the "America's Beverage Report", a customizable press release, templates and artwork for store circulars; content to use in newsletters, and loca...more

Background Information

Employment History

Assistant Director of Marketing and Communications

International Dairy Foods Association


Milk Processor Education Program / MilkPEP

Senior Manager of Marketing


Web References(120 Total References)

Local angle touted for Olympic sponsorship [cached]

The details of that venture, which is part of a broader Milk Life campaign, were outlined in a presentation at the International Dairy Foods Association's 2017 Dairy Forum by MilkPEP's chief executive officer Julia Kadison and its vice-president for marketing Victor Zaborsky.
The goal of Milk Life is to involve some 40 to 50 Olympic candidates with processors in their trade area to arrange for a variety of promotions, Zaborsky said. For that, the United States will be divided into six regions and each brand can establish an affiliation with up to three candidates but no more than one per region, he pointed out. Milk processors who want to take part in the project are asked to indicate their interest by February 22. A full scale launching of the program is set for the first quarter of 2017. Application details for the milk companies are available via e-mail to Once sponsorships are set up, the obligations of each milk brand participant will be to supply milk to the Olympic candidate for one year and to stage at least two events, Zaborsky noted. Whether the Olympic athlete performs on the field, court, rink, slopes or in the pool, Zaborsky suggested that they are "credible story tellers. He said their message will also resonate with their families and local community along with coaches, trainers, and nutritionists. Through Milk Life, fluid milk processors will gain exposure and leverage for themselves in their trade area, Zaborsky predicted. He said there are "hundreds of ways" to accomplish that goal. Those which Zaborsky listed are signage, retail outlet grand openings or anniversary celebrations featuring an appearance by the paired Olympian, multiple websites, social media, and in-school events for direct contact with children, who might also be Olympic athlete candidates in future years. In addition to drawing direct attention to those seeking an Olympic team spot, Zaborsky hopes that the combination of local and regional ventures will have a nation-wide effect of boosting fluid milk consumption.

As a result, hundreds of thousands of servings of milk were donated to families in need through Feeding America food banks, according to Victor Zaborsky, vice president of MilkPEP.
The results even exceeded last year's Hunger Action Month totals, he reported. As the pilot for c-store participation in The Great American Milk Drive, Circle K launched its "Milk For Kids" program on Sept. 1 to coincide with MilkPEP's campaign. Through Sept. 30, the program took place at more than 600 Circle K and Kangaroo Express stores in Georgia, North Carolina, South Carolina and Tennessee, where donations were collected through in-store checkout programs. By developing Milk For Kids in conjunction with The Great American Milk Drive, Circle K was able to take advantage of the support and materials provided by MilkPEP, while customizing its activation to build awareness for its own program, Zaborsky explained. "Circle K's large, coordinated effort paid off, impacting each local community. Beyond their efforts to engage customers to participate, Circle K leveraged their relationships with their business partners like Pepsi Bottling Co. and Bon Appetit for contributions, resulting in more than 600 additional gallons donated to the program," he said. "Local milk companies who serve Circle K and Kangaroo Express stores in the Southeast region supported the effort as well, including Dean Foods which donated 500 gallons to the cause. The passion these stores had to make a difference really showed with their amazing results." Circle K worked with local radio stations to host remote broadcasts on-location at stores in four key markets to engage customers and encourage listeners to donate at their local Circle K or Kangaroo Express store. "Additionally, Circle K generated local media coverage to spread awareness of the need for nutritious milk in food banks and inform communities that they could help deliver gallons of milk to families in need in their community with a donation of as little as $1, $3 or $5. These efforts expand the reach of this program activation far beyond the store itself," Zaborsky said. Achieving success with this c-store pilot, MilkPEP is now looking forward to exploring long-term opportunities with Circle K, as well as other c-store operators. "Based on the success Circle K had in activating The Great American Milk Drive, we're eager to explore partnerships with other convenience stores to engage their shoppers with this relevant, local cause that helps kids and at the same time drives sales," Zaborsky said.

The Great American Milk Drive has delivered more than 6m servings of milk to food banks across the US to date, but Victor Zaborsky, vice president of marketing for MilkPEP, says there's more work to be done.

"We've seen great retail success with grocery stores for The Great American Milk Drive, and we are proud to partner with Circle K to apply learnings and optimize the opportunity for the convenience store model," Victor Zaborsky, vice president of MilkPEP, told CSNews Online.
"We are dedicated to creating partnerships that can help deliver much-needed milk to local food banks, engage shoppers and build community presence around an important cause," he continued. "We're excited to be working with an industry leader like Circle K and their large network of stores this September, Hunger Action Month. With their success, we hope to drive additional convenience store opportunities to activate this turnkey program." The Great American Milk Drive is a multi-year effort that has three key periods: June Dairy Month, Hunger Action Month in September and the holiday giving season, when one-third of annual giving occurs, according to Zaborsky. Because of this, food banks on average are only able to provide the equivalent of less than one gallon of milk per person per year, Zaborsky explained. This is where the influence of convenience stores in large markets can make a difference. C-stores have a unique opportunity to make a significant impact in their communities by helping deliver much-needed milk to local food banks, he noted. "Specifically optimized for the retail environment, the [Milk Drive] program can help lift fluid milk sales without discounting, drive foot traffic in store and bring in new customers by doing good and strengthening retailers' community presence," said Zaborsky.

(L to R) Lisa Davis, senior vice president of government relations, Feeding America; Victor Zaborsky, director of marketing, MilkPEP; Ruth Saunders, vice president of policy and legislative affairs, IDFA; Kathryn Tanner Stahlberg, special advisor and legislative assistant to Senator Kirsten Gillibrand (D-NY); and Jean Ragalie-Carr, RDN, president, National Dairy Council.

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