Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 2/19/16  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Victor J. Zaborsky

Wrong Victor J. Zaborsky?

Marketing Director

Phone: (202) ***-****  
MilkPEP
1250 H Street, NW Suite 950
Washington , District of Columbia 20005
United States

Company Description: MilkPEP continues to be an indispensable tool in milk's revival - by improving market conditions for the benefit of milk processors. For that reason, it continues...   more
Background

Employment History

184 Total References
Web References
As a result, hundreds of thousands ...
www.csnews.com [cached]
As a result, hundreds of thousands of servings of milk were donated to families in need through Feeding America food banks, according to Victor Zaborsky, vice president of MilkPEP. The results even exceeded last year's Hunger Action Month totals, he reported.
As the pilot for c-store participation in The Great American Milk Drive, Circle K launched its "Milk For Kids" program on Sept. 1 to coincide with MilkPEP's campaign. Through Sept. 30, the program took place at more than 600 Circle K and Kangaroo Express stores in Georgia, North Carolina, South Carolina and Tennessee, where donations were collected through in-store checkout programs.
By developing Milk For Kids in conjunction with The Great American Milk Drive, Circle K was able to take advantage of the support and materials provided by MilkPEP, while customizing its activation to build awareness for its own program, Zaborsky explained.
"Circle K's large, coordinated effort paid off, impacting each local community. Beyond their efforts to engage customers to participate, Circle K leveraged their relationships with their business partners like Pepsi Bottling Co. and Bon Appetit for contributions, resulting in more than 600 additional gallons donated to the program," he said. "Local milk companies who serve Circle K and Kangaroo Express stores in the Southeast region supported the effort as well, including Dean Foods which donated 500 gallons to the cause. The passion these stores had to make a difference really showed with their amazing results."
Circle K worked with local radio stations to host remote broadcasts on-location at stores in four key markets to engage customers and encourage listeners to donate at their local Circle K or Kangaroo Express store. "Additionally, Circle K generated local media coverage to spread awareness of the need for nutritious milk in food banks and inform communities that they could help deliver gallons of milk to families in need in their community with a donation of as little as $1, $3 or $5. These efforts expand the reach of this program activation far beyond the store itself," Zaborsky said.
Achieving success with this c-store pilot, MilkPEP is now looking forward to exploring long-term opportunities with Circle K, as well as other c-store operators.
"Based on the success Circle K had in activating The Great American Milk Drive, we're eager to explore partnerships with other convenience stores to engage their shoppers with this relevant, local cause that helps kids and at the same time drives sales," Zaborsky said.
As a result, hundreds of thousands ...
www.csnews.com [cached]
As a result, hundreds of thousands of servings of milk were donated to families in need through Feeding America food banks, according to Victor Zaborsky, vice president of MilkPEP. The results even exceeded last year's Hunger Action Month totals, he reported.
As the pilot for c-store participation in The Great American Milk Drive, Circle K launched its "Milk For Kids" program on Sept. 1 to coincide with MilkPEP's campaign. Through Sept. 30, the program took place at more than 600 Circle K and Kangaroo Express stores in Georgia, North Carolina, South Carolina and Tennessee, where donations were collected through in-store checkout programs.
By developing Milk For Kids in conjunction with The Great American Milk Drive, Circle K was able to take advantage of the support and materials provided by MilkPEP, while customizing its activation to build awareness for its own program, Zaborsky explained.
"Circle K's large, coordinated effort paid off, impacting each local community. Beyond their efforts to engage customers to participate, Circle K leveraged their relationships with their business partners like Pepsi Bottling Co. and Bon Appetit for contributions, resulting in more than 600 additional gallons donated to the program," he said. "Local milk companies who serve Circle K and Kangaroo Express stores in the Southeast region supported the effort as well, including Dean Foods which donated 500 gallons to the cause. The passion these stores had to make a difference really showed with their amazing results."
Circle K worked with local radio stations to host remote broadcasts on-location at stores in four key markets to engage customers and encourage listeners to donate at their local Circle K or Kangaroo Express store. "Additionally, Circle K generated local media coverage to spread awareness of the need for nutritious milk in food banks and inform communities that they could help deliver gallons of milk to families in need in their community with a donation of as little as $1, $3 or $5. These efforts expand the reach of this program activation far beyond the store itself," Zaborsky said.
Achieving success with this c-store pilot, MilkPEP is now looking forward to exploring long-term opportunities with Circle K, as well as other c-store operators.
"Based on the success Circle K had in activating The Great American Milk Drive, we're eager to explore partnerships with other convenience stores to engage their shoppers with this relevant, local cause that helps kids and at the same time drives sales," Zaborsky said.
The Great American Milk Drive has ...
www.dairybusiness.com [cached]
The Great American Milk Drive has delivered more than 6m servings of milk to food banks across the US to date, but Victor Zaborsky, vice president of marketing for MilkPEP, says there's more work to be done.
The Great American Milk Drive has ...
www.dairybusiness.com [cached]
The Great American Milk Drive has delivered more than 6m servings of milk to food banks across the US to date, but Victor Zaborsky, vice president of marketing for MilkPEP, says there's more work to be done.
The Great American Milk Drive has ...
dairybusiness.com [cached]
The Great American Milk Drive has delivered more than 6m servings of milk to food banks across the US to date, but Victor Zaborsky, vice president of marketing for MilkPEP, says there's more work to be done.
Other People with the name "Zaborsky":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.
zirhbt201304