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This profile was last updated on 5/16/13  and contains information from public web pages and contributions from the ZoomInfo community.

Victor J. Zaborsky

Wrong Victor J. Zaborsky?

Marketing Director

MilkPEP
1250 H Street, NW Suite 950
Washington, District of Columbia 20005
United States

Company Description: MilkPEP continues to be an indispensable tool in milk's revival - by improving market conditions for the benefit of milk processors. For that reason, it continues...   more
Background

Employment History

108 Total References
Web References
"The test confirmed our hypothesis that ...
www.mayfielddairy.com, 14 Sept 2006 [cached]
"The test confirmed our hypothesis that enhanced paperboard packaging and new and improved flavors can significantly increase school milk sales," said International Dairy Foods Association Senior Marketing Manager Victor Zaborsky.
"The response to Body by Milk ...
milkpep.org, 26 June 2007 [cached]
"The response to Body by Milk by teens has been overwhelming in the program's first year," stated Victor Zaborsky, IDFA Assistant Director of Marketing.
Boo! Scaring up Halloween sales | FoodProcessing Community
community.foodprocessing.com, 24 Oct 2011 [cached]
"The primary goal is building awareness among moms that chocolate milk is a treat that they can feel good about giving their kids," says Victor Zaborsky, marketing director for MilkPEP.
"The primary goal is building awareness ...
www.mediapost.com, 30 Sept 2011 [cached]
"The primary goal is building awareness among moms that chocolate milk is a treat that they can feel good about giving their kids," says Victor Zaborsky, marketing director for MilkPEP.
...
The latest mustache/"Pour" efforts feature actress (and mom) Maggie Gyllenhaal praising the "delicious and nutritious" benefits of the milk in her morning latte -- marking the first time that milk has not been featured as a solo beverage in MilkPEP creative, according to Zaborsky.
"We created a MySpace page that ...
news.com.com, 13 Mar 2007 [cached]
"We created a MySpace page that we used to launch our celebrity mustache ads," explained Victor Zaborsky, assistant director of marketing for MilkPEP."Of course, MySpace allows you to have friends, so we e-mail our friends when a new celebrity (ad) is launching ... and then we sign off with the emoticon."
Zaborsky is uncertain as to whether MilkPEP's emoticon campaign will expand its reach beyond teen-oriented online channels--currently its only medium."It's really hard to tell," he said when asked whether it would expand into offline media or target a wider demographic.
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