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This profile was last updated on 9/30/15  and contains information from public web pages and contributions from the ZoomInfo community.

Victor J. Zaborsky

Wrong Victor J. Zaborsky?

Vice President , Marketing

Phone: (202) ***-****  
1250 H Street, NW Suite 950
Washington , District of Columbia 20005
United States

Company Description: MilkPEP continues to be an indispensable tool in milk's revival - by improving market conditions for the benefit of milk processors. For that reason, it continues...   more

Employment History

117 Total References
Web References
"The test confirmed our hypothesis that ..., 14 Sept 2006 [cached]
"The test confirmed our hypothesis that enhanced paperboard packaging and new and improved flavors can significantly increase school milk sales," said International Dairy Foods Association Senior Marketing Manager Victor Zaborsky.
"The response to Body by Milk ..., 26 June 2007 [cached]
"The response to Body by Milk by teens has been overwhelming in the program's first year," stated Victor Zaborsky, IDFA Assistant Director of Marketing.
"We've seen great retail success with ..., 1 Sept 2015 [cached]
"We've seen great retail success with grocery stores for The Great American Milk Drive, and we are proud to partner with Circle K to apply learnings and optimize the opportunity for the convenience store model," Victor Zaborsky, vice president of MilkPEP, told CSNews Online.
"We are dedicated to creating partnerships that can help deliver much-needed milk to local food banks, engage shoppers and build community presence around an important cause," he continued. "We're excited to be working with an industry leader like Circle K and their large network of stores this September, Hunger Action Month. With their success, we hope to drive additional convenience store opportunities to activate this turnkey program."
The Great American Milk Drive is a multi-year effort that has three key periods: June Dairy Month, Hunger Action Month in September and the holiday giving season, when one-third of annual giving occurs, according to Zaborsky.
Because of this, food banks on average are only able to provide the equivalent of less than one gallon of milk per person per year, Zaborsky explained.
This is where the influence of convenience stores in large markets can make a difference. C-stores have a unique opportunity to make a significant impact in their communities by helping deliver much-needed milk to local food banks, he noted.
"Specifically optimized for the retail environment, the [Milk Drive] program can help lift fluid milk sales without discounting, drive foot traffic in store and bring in new customers by doing good and strengthening retailers' community presence," said Zaborsky.
MilkPEP's Victor ..., 3 June 2014 [cached]
MilkPEP's Victor Zaborski discusses the Great American Milk Drive.
You can read "Milk Life" two ..., 25 Feb 2014 [cached]
You can read "Milk Life" two ways, says Victor Zaborsy, the marketing director of MilkPEP. "We want people to milk life, meaning getting the most out of their life, really ringing the last drop out of every single moment so that you can enjoy life to the fullest," he says.
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