Last Update

2015-04-14T00:00:00.000Z

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Background Information

Employment History

Chief Executive Officer

Rabba

RABBA'S STORES

Web References (3 Total References)


Rabba Fine Foods Ltd. Announces In-Store Digital Signage Network Partnership

www.tradejournalmedia.com [cached]

"We've grown to be a trusted grocer across the Greater Toronto Area, open 24 hours a day providing around the clock fresh produce with quality service" says Rabba Fine Foods CEO, Victor Rabba.

...
"We are living in a world of need-to-know infotainment, and with the shift in media where it is hard to reach the average consumer, Rabba stores will provide us with an estimated 18-million viewers per year (according to 2005 traffic estimates)" says Bart Murphy, President of Wise Broadcasting.
...
For example, very few may know that Rabba makes fresh croissants at a great price: 3 for 99 cents, and baked fresh daily. The Rabba Media Network will allow for visual and audio content to be produced ahead of time, and played across the network in each store when the croissants are ready. "Who wouldn't want to be reminded about fresh croissants? concludes Victor Rabba.


"We've grown to be a trusted ...

artisanlivelive.ecentricarts.com [cached]

"We've grown to be a trusted grocer across the Greater Toronto Area, open 24 hours a day providing around the clock fresh produce with quality service" says Rabba Fine Foods CEO, Victor Rabba.

...
"We are living in a world of need-to-know infotainment, and with the shift in media where it is hard to reach the average consumer, Rabba stores will provide us with an estimated 18-million viewers per year (according to 2005 traffic estimates)" says Bart Murphy, President of Wise Broadcasting.
...
For example, very few may know that Rabba makes fresh croissants at a great price: 3 for 99 cents, and baked fresh daily.The Rabba Media Network will allow for visual and audio content to be produced ahead of time, and played across the network in each store when the croissants are ready."Who wouldn't want to be reminded about fresh croissants?"concludes Victor Rabba.


"With today's technology, we can ...

artisanlivelive.ecentricarts.com [cached]

"With today's technology, we can communicate better at the retail level and remind our customers of current in-store promotions and services we offer," says Victor Rabba, head of the family business, Rabba Fine Foods."The medium of digital signage will facilitate a concentrated channel for our suppliers to reinforce their brand awareness across the stores."

At first, Victor planned to run the digital signage as an in-house operation.
"Then reality set in and I realized how much time it would take to execute the project," he says.
Around the same time, Raji Kalra, new media developer for Artisan Live and self-professed "loyal Rabba customer," called Victor and set up a meeting to discuss the opportunity to work together on a digital signage network.
...
In November 2006, Rabba announced its partnership with Artisan Live and another content provider, Toronto-based Wise Broadcasting, to implement a centrally managed digital signage network across Rabba's 28 locations throughout the GTA.The project was dubbed the Rabba Media Network.
Wise Broadcasting has been providing radio stations with content for more than 10 years, including news, sports reports, weather forecasts and traffic updates.
...
"With the shift in media, where it is hard to reach the average consumer, Rabba stores will provide an estimated 18 million viewers per year, according to 2005 traffic estimates."
...
As a result, Victor says they are seen as part of their communities.
"The demographic varies by store, but tends to be a young, urban crowd with a fast-paced lifestyle," he says."With our size of store, you're in and out in five minutes.We have our own distribution centre, so you can buy everything you'd need from a larger grocery store, at the same prices, but in half the time."
"Rabba is such a staple for its customers," adds Kalra.
...
Victor believes the medium is significantly set apart from traditional POP displays.
"We don't want to target the same budget as those," he says.
...
"The response has been good," says Victor.
...
"To measure its effectiveness, I can pull the numbers for ,lift' for the items we sell," says Victor, "but we're not limiting the system to the items we sell.For example, an online insurance retailer can pull data from a store's postal code and see how many people in the neighbourhood are visiting its website due to its ad on our signs."
The next phase, he adds, will involve larger-format screens.

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