Victor Chinyama, communications chief for UNICEF Malawi, says the change is aimed largely at giving the initiative a touch of democracy.
As a result, explains Chinyama
will channel all support through MACRA for the organization of the event, instead of supporting the local broadcasters directly.
In the past many broadcasters considered the ICDB to be a UNICEF day - they didn't really see it as their day, said Chinyama
"Hopefully by transferring the ICDB from UNICEF
to MACRA, we will reach a stage where broadcasters consider the ICDB to be their day and will be able to devote the necessary time and resources to make it even more successful," he
welcomes these transformations, he
also looks back with pride at the success of the event.
"ICDB has been over the years the day everyone looks forward to - a day where children take to the airwaves to present issues and share opinions in their own language.
"It has offered a break from regular programming."
explains that the initiative has proved to the world that with the right platform children can effectively express their opinions and share issues in a comprehensible way.