Miles Kimball Co. president Vicki Updike announced Oct. 8 the company is changing its name to Silver Star Brands in a move to describe more accurately the multichannel merchant and the brand portfolio it offers.
As it grows to a multi-brand, multichannel direct-to-consumer company, the Miles Kimball name no longer accurately represents the direction, attitude and depth of the organization, Updike
said in a press release.
"We are a growth company with many exciting opportunities across the different disciplines, not restricted to only marketing and merchandising," Updike
"We hope to add employees as we continue to expand our family of brands.
Silver Star Brands
employs approximately 500 people year-round, and more than 1,000 during the peak season.
said Silver Star Brands
represents the evolution of the Miles Kimball Co.
into a diversified brand management company offering a wide variety of products.
said the Miles Kimball
name will continue on as the flagship brand under the umbrella of Silver Star