The story behind the Hair Restoration Instituteof Minnesota (HRI) began in 1982, when founder and President Vernon Cole chose to specialize in hair restoration and replacement.
A 1979 graduate of Horst Education Center, now The Aveda Institute in Minneapolis, Minnesota, Cole served as licensed cosmetologist and owner of a national chain of salons before embarking on his specialty.
As a member of the America Hair Loss Council, Doctors who are members of the International Hair Restoration Surgery, and the National Hair Society, Cole has also served as a platform artist and national speaker of a multi-billion dollar franchise.
focus on hair restoration was born out of a need to solve his
own hair loss problem.
Cole's hair loss began in his
late teens, and was traced to male pattern baldness, a condition that also plagued his
brother and father.
Intent on overcoming both the physical and psychological damage of losing his
hair at such a young age, Cole
took all his
experience and energies and put it into building the premiere hair restoration clinic in the state - a feat he
achieved in 1995, when he
opened the doors to the first Hair Restoration Institute
and brought together more than 75 years of combined experience in hair restoration procedures among Doctors, consultants, technicians, and clinic coordinators.
has three private and discreet locations in: Bloomington, St. Paul and Maple Grove.
A "Product of the Product"
What sets Cole
and HRI apart from every other hair loss clinic is that Cole
himself is a "product of the product."
"When I first started visiting hair restoration clinics in the 1980's, I felt a little bit like they were car salesmen - they were more interested in selling me what they had on their lot, than asking me what I was looking for - and then trying to find it," says Cole
That experience taught Cole
that what was needed was a new approach to hair loss.
"Today, we offer a free consultation and ask our clients exactly what they're looking for - are they looking for a guaranteed result of a permanent solution of growing hair that would include a surgical hair procedure?
Would they be happy with maintaining the hair they have a potentially regrowing their hair utilizing Laser Therapy treatments and HRI's vitamin - enriched products, or a instant result with HRI's non-invasive dermal lense process?
refers to himself as Mr. Multi-Therapuetic, having had performed every option available from Hair Restoration Institute
has had both the Strip and Follicular Unit Extraction (FUE) Hair Transplant method.
"I know first-hand the devastation that hair loss can bring," says Cole
, "and I am committed to helping anyone become the younger, happier, healthier person they want to be."