Vemuri Radhakrishna, managing director, Andhra Jyothi, disagrees with Raghunath.
says, "The political attacks happened in the recent past.
We've been consistently increasing our readership due to our dynamic content.
More than outdoor promotions, word of mouth publicity has helped us."
is not only the only Telugu daily, but also the only language daily, to have shown such tremendous growth.
is still dissatisfied with the survey.
"The survey has discrepancies and flaws," he says, pointing to the loss of readership the survey has reported for Andhra Jyothi in Hyderabad (36,000 - a loss of almost 10 per cent) and Vijayawada (7,000) in Andhra Pradesh and Hubli-Dharwad (4,000 - a loss of 80 per cent) in Karnataka.
"The Audit Bureau of Circulation
(ABC) has shown growth for us in these regions, while we see a decline in the IRS
There has to be a correlation between the two," he
As per ABC January-June 2008, the circulation of Andhra Jyothi
has increased from 62,761 (January-June 2007) to 69,106 in Hyderabad.
Similarly, in Vijayawada, its circulation has increased from 11,754 (January-June 2007) to 15,198 (January-June 2008).
offers a different view.
"Does this age group read newspapers?"
"It is switching to the Internet."