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This profile was last updated on 9/9/13  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Vance Gorke

Wrong Vance Gorke?

Director of National Media Sales

Phone: (508) ***-****  
Email: v***@***.com
Local Address:  New York , New York , United States
Skyword Inc.
234 Congress Street 4Th Floor
Boston , Massachusetts 02110
United States

Company Description: Skyword is the leading content production platform. Skyword's content production platform enables brands and media companies to acquire and engage customers by...   more

Employment History


  • University of Buffalo
39 Total References
Web References
Vance Gorke Joins ..., 9 Sept 2013 [cached]
Vance Gorke Joins Skyword as Director of National Media Sales Skyword Team Q&A: The Writer Services Team Shares Essential Info for Freelance Writers - My School, My Teams, Our World, 27 Mar 2008 [cached]
Vance GorkeVice President of Affiliate Relations
Mr. Gorke brings more than 19 years of sales and business development experience with media and communications companies to Schedule Star.He began his career in the advertising department of a regional daily newspaper, holding positions in advertising, editorial, marketing and Internet publishing.He has provided his vision to advisory boards and panels as part of various newspaper and online industry groups: NAA, INAME, NENA and the Kelsey Group.Mr. Gorke has worked for a number early stage, and start-up technology companies, including's successful IPO.Most recently; Mr. Gorke was Vice President of Business Development at Plant Discover where he was instrumental in the early stages of the company success and acquisition.
NAA Article, 26 Nov 2001 [cached]
"We feel the newspaper channel has what local merchants need," says Vance Gorke, business development manager at Switchboard."It has online readers, and therefore traffic for the local merchant's message.Local news has tremendous brand equity and IYP offers users utility," he adds."They complement each other to create repeat user traffic."
Gorke adds, however, that there is a "disconnect" between what merchants perceive as being the domain of the traditional newspaper sales representative and the print Yellow Pages sales representative.The key to making a sale, says Gorke, formerly the technical systems administrator at The Standard-Times in New Bedford, Mass., is differentiating newspapers and Yellow Pages through "merchant education centered around Internet Yellow Pages usage and the online newspapers readership compared to the local phone company's IYP product."
Startup Pangs: Low Traffic, Low Sales
While Internet Yellow Pages make sense for newspapers in theory, in practice, newspapers have struggled.Low traffic to the newspaper site's Yellow Pages, combined with limited sales at startup, has lead to a highly fragmented, unsatisfactory number of references for most categories.Given the results, "it's hard for us to charge advertisers $100 to $200 per month," says one online newspaper executive - especially when they are used to seeing a ROI of $14 for every $1 invested in the print Yellow Pages.But to make money, "We need to charge that and get a lot of businesses.
"Local ad sales are performing to our expectations," says Switchboard's Vance Gorke, commenting generally."But in 2002, we're taking a more active role in assisting our partners with training and marketing initiatives.In many markets we are offering incentive plans directly to sales reps.We're seeing improvement in sales on a market-to-market basis."
Alternatively, some sites are beginning to see a little success selling Yellow Pages as stand-alone products.One increasingly popular strategy is to automate the sales process on the Internet via self-enrollment (or "self-serve") programs, where merchants can sign up and manage their advertising over the Web.
..:: Welcome to Classified Intelligence...Vendor Directory, 31 July 2008 [cached]
Contact: Vance Gorke, VP, Business Development, (859) 392-3128,
Town News: www.TownNews.comAddress: 1521 47th Avenue, Moline, IL 61265
Contact: Vance Gorke, VP, ..., 14 Sept 2008 [cached]
Contact: Vance Gorke, VP, Business Development(859) 392-3128
Contact: Vance Gorke, VP, Business Development(859) 392-3128
Contact: Vance Gorke, VP, Business Development(859) 392-3128
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