unique fusion of global perspective, strategic thinking and nuanced analysis helps clients identify and create innovative opportunities within the ever-expanding Latino consumer segment.Valeria
is well-versed in developing integrated marketing campaigns according to current and emerging Latino trends, and she
knows how to adjust communication strategies, brand positioning and product offerings to better resonate with Latino consumers.
Valeria's distinctive insight into the Latino way of life gives clients the understanding they need to effectively connect with the nation's leading emerging markets.She has led strategic projects for major corporate clients, including Wal-Mart, Bacardi U.S.A., General Mills, MTV, UnitedHealth Group and Warner Home Video.She
has helped develop Latino-targeted advertising initiatives for agencies like the Bravo Group
, Hoffman Lewis (Ola Creativa), DDB-del Rivero Messianu and Integer (Velocidad).Valeria's diverse expertise covers several vertical categories, and she's
examined education, technology, food and beverage, health and beauty, fashion and retail, and home and garden through the lens of Latino cultures.Before joining Iconoculture, Valeria was a strategic planner for Group One.She
also spent six years facilitating marketing communications and conducting market research for multinational corporations in Argentina.Fluent in Spanish and French, Valeria holds a B.A. in Mass Communication and Journalism from Universidad del Salvador in Buenos Aires and a graduate-level Certificate in Marketing Communication from the University of St. Thomas in Minneapolis.