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This profile was last updated on 4/22/16  and contains information from public web pages and contributions from the ZoomInfo community.

Valeria Piaggio

Wrong Valeria Piaggio?

Vice President, Head

Phone: (312) ***-****  
Email: v***@***.com
Local Address:  Chicago , Illinois , United States
The Futures Company
Suite 200 One Thomas Circle, Nw
Washington Dc , District of Columbia 20005
United States

Company Description: Futures Group specializes in the design and implementation of public health and social programs for developing countries. We work with government agencies,...   more
Background

Employment History

Education

  • BA , Mass Communication and Journalism
    Universidad del Salvador
78 Total References
Web References
Quote EndQuote Cross-Cultural Strategy | Ethnic Marketing strategists for a multicultural Canada, multilingual TV, Radio, print, digital, social media
quoteendquote.ca [cached]
QEQ brings you the exciting conclusion of our interview with Cultural Researcher and Innovator: Valeria Piaggio! We swap ideas and talk about the 'new consumer', as she lets us in on her marketing best practices!
Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio We continue our in-depth debate over the hot-button issues facing U.S. and Canadian marketers today! We speak with one of the presenters from the 2015 Seattle Multicultural Marketing Summit: Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company. What she has to say will redefine multicultural marketing as we know it...
Quote EndQuote Cross-Cultural Strategy
quoteendquote.ca [cached]
Last week, QEQ’s blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company....
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The Conclusion to our 2-Part Interview with Cultural Innovator and Seattle Summit Presenter: Valeria Piaggio!
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The Conclusion to our 2-Part Interview with Cultural Innovator and Seattle Summit Presenter: Valeria Piaggio!
At QEQ, we keep up to date on any new trends, and research, especially when it comes to multicultural consumers. That’s why we love to have our contributors weigh in on the latest marketing debates. Last week, QEQ’s blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company.
Valeria was a key speaker at this year’s Multicultural Marketing Summit in Seattle, and like QEQ, she believes there’s great value in cultural research, especially when it comes to today’s ‘polycultural’ consumer. What’s that you say? Polycultural consumer? If you missed it, find out more by reading Part 1 of Valeria’s interview.
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
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Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
Valeria, when we last left you, you introduced us to some new marketing concepts, which were featured at this year’s summit.
...
“What we’re seeing is that people are receptive to diversity,� Valeria explains, “but we have to create a framework to understand how consumers self-identify and how they relate to culture.�
...
Valeria tells us the first variable to examine is cultural attachment, which means, how connected is the consumer to the culture they came from? “It includes those things that were part of their early experiences and what they were born into,� Valeria explains.
...
“They also did another thing that was very colour brave,� Valeria adds. She refers to the NBA created ‘Hispanic Night’, which is part of the NBA’s larger initiative called ‘éne•bé•a’ (eh-nay-bay-ah), which is part of a comprehensive initiative to grow the game of basketball throughout the expanding U.S. Hispanic market.
“On ‘Hispanic Night,� says Valeria, “they showed the names of the teams in both English and Spanish (they even named the teams after Spanish words that were often used within the Hispanic community).
...
We hear some truly inspirational stories! And hopefully, through this interview with Valeria Piaggio, we've inspired corporations and business owners, on both sides of the border, to take some risks and be more 'culture brave'!
Images Courtesy of Corbis RF and Valeria Piaggio
...
It’s Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit’s key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company....
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The Seattle Multicultural Marketing Summit Part 3: Interview with a Presenter: Valeria Piaggio!
The Seattle Multicultural Marketing Summit Part 3: Interview with one of the Presenters: Valeria Piaggio!
It’s Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit’s key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company. She weighs in on the theme of this year’s marketing summit: “CREATING THE NEW MULTICULTURAL MARKETING PARADIGM� and also talks about polyculturalism, bravery, ethnic markets and the need for new terminology...
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
...
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
Valeria, thank you so much for taking the time to speak with QEQ.
...
When it comes to polyculturalism,� Valeria tells us, “it’s more how individual consumers choose their identity and that can mean that they embrace many different cultures.
...
Valeria explains, “What we mean by ‘colour brave’ is acknowledging that there are race problems in the country, but that there are also equal opportunities to take a stand.
...
Images Courtesy of Valeria Piaggio and Corbis RF Images
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Valeria Piaggio, Vice President, Head of PolyCultural Insights and Consulting, The Futures Company
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Thus, companies need to become “color brave,� not color blind, and take meaningful positions on race and diversity (Valeria Piaggio, Vice President, Head of PolyCultural Insights and Consulting, The Futures Company)
Blog | Quote EndQuote Cross-Cultural Strategy | Ethnic Marketing strategists for a multicultural Canada, multilingual TV, Radio, print, digital, social media
quoteendquote.ca [cached]
Last week, QEQ's blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company....
Read More
Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio
...
It's Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit's key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company....
Last week, QEQ's blogger spoke with ...
quoteendquote.ca [cached]
Last week, QEQ's blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company....
Comments Off Read More
Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio
...
It's Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit's key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company....
Last week, QEQ's blogger spoke with ...
quoteendquote.ca [cached]
Last week, QEQ's blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company....
Comments Off Read More
Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio
...
It's Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit's key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company....
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