VP, Head of Multicultural Insights
Valeria Piaggio was recently appointed as the Head of Multicultural Insights at The Futures Company.
In this role, she is the conceptual leader and chief consultant for the Total Market subscription offer-the first and only unified multicultural and general market consumer insights service.
is the knowledge lead for multicultural marketplace trends in support of The Futures Company
's strategic insight, planning and innovation consultancy.
Before joining The Futures Company, Valeria spent 10 years at Iconoculture, where she was responsible for the launch of their U.S. Latino service.
tenure, the Iconoculture
Latino service grew to become its Multicultural practice.
She also was instrumental in the development of the global product, created and managed the Cultural Fluent network, and became the Lead Global Consumer Strategist in charge of team operations.
was a strategic planner at Group One Communications.
She started her career in Argentina, her home country, where she held various positions in the areas of education and communications.
is based in our Chicago office, lives in Evanston with her
eight-year-old daughter, Sofia, and her
new puppy, Leia.
They keep her
pretty busy at home as well…