About | Free Trial

Last Update

2016-05-18T00:00:00.000Z

This profile was last updated on . .

Is this you? Claim your profile.

Wrong Valeria Piaggio?

Valeria Piaggio

Vice President, Head

The Futures Company

Direct Phone: (312) ***-****       

Email: v***@***.com

The Futures Company

Suite 200 One Thomas Circle, Nw

Washington Dc, District of Columbia 20005

United States

Company Description

Futures Group specializes in the design and implementation of public health and social programs for developing countries. We work with government agencies, foundations, corporations, and nongovernmental organizations to address conditions that compromise ... more

Find other employees at this company (4,614)

Background Information

Education

BA
Mass Communication and Journalism
Universidad del Salvador

Web References (80 Total References)


Valeria ...

thefuturescompany.com [cached]

Valeria Piaggio

...
Valeria Piaggio
VP, Head of Multicultural Insights
Valeria Piaggio was recently appointed as the Head of Multicultural Insights at The Futures Company. In this role, she is the conceptual leader and chief consultant for the Total Market subscription offer-the first and only unified multicultural and general market consumer insights service. Valeria is the knowledge lead for multicultural marketplace trends in support of The Futures Company's strategic insight, planning and innovation consultancy.
Before joining The Futures Company, Valeria spent 10 years at Iconoculture, where she was responsible for the launch of their U.S. Latino service. During her tenure, the Iconoculture Latino service grew to become its Multicultural practice. She also was instrumental in the development of the global product, created and managed the Cultural Fluent network, and became the Lead Global Consumer Strategist in charge of team operations.
Previously, Valeria was a strategic planner at Group One Communications. She started her career in Argentina, her home country, where she held various positions in the areas of education and communications.
Valeria is based in our Chicago office, lives in Evanston with her eight-year-old daughter, Sofia, and her new puppy, Leia. They keep her pretty busy at home as well…


Valeria Piaggio writes: The ...

blog.thefuturescompany.com [cached]

Valeria Piaggio writes: The 2016 edition of the Academy Awards will be remembered as the year that Hollywood finally got on the same page as the nation in recognizing the importance of diversity.

...
Valeria Piaggio is The Futures Company's Head of Polycultural Insights and Consulting.


Quote EndQuote Cross-Cultural Strategy | Ethnic Marketing strategists for a multicultural Canada, multilingual TV, Radio, print, digital, social media

quoteendquote.ca [cached]

QEQ brings you the exciting conclusion of our interview with Cultural Researcher and Innovator: Valeria Piaggio! We swap ideas and talk about the 'new consumer', as she lets us in on her marketing best practices!

Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio We continue our in-depth debate over the hot-button issues facing U.S. and Canadian marketers today! We speak with one of the presenters from the 2015 Seattle Multicultural Marketing Summit: Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company. What she has to say will redefine multicultural marketing as we know it...


Quote EndQuote Cross-Cultural Strategy

quoteendquote.ca [cached]

Last week, QEQ’s blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company....

]]>
The Conclusion to our 2-Part Interview with Cultural Innovator and Seattle Summit Presenter: Valeria Piaggio!
...
The Conclusion to our 2-Part Interview with Cultural Innovator and Seattle Summit Presenter: Valeria Piaggio!
At QEQ, we keep up to date on any new trends, and research, especially when it comes to multicultural consumers. That’s why we love to have our contributors weigh in on the latest marketing debates. Last week, QEQ’s blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company.
Valeria was a key speaker at this year’s Multicultural Marketing Summit in Seattle, and like QEQ, she believes there’s great value in cultural research, especially when it comes to today’s ‘polycultural’ consumer. What’s that you say? Polycultural consumer? If you missed it, find out more by reading Part 1 of Valeria’s interview.
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
...
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
Valeria, when we last left you, you introduced us to some new marketing concepts, which were featured at this year’s summit.
...
“What we’re seeing is that people are receptive to diversity,� Valeria explains, “but we have to create a framework to understand how consumers self-identify and how they relate to culture.�
...
Valeria tells us the first variable to examine is cultural attachment, which means, how connected is the consumer to the culture they came from? “It includes those things that were part of their early experiences and what they were born into,� Valeria explains.
...
“They also did another thing that was very colour brave,� Valeria adds. She refers to the NBA created ‘Hispanic Night’, which is part of the NBA’s larger initiative called ‘éne•bé•a’ (eh-nay-bay-ah), which is part of a comprehensive initiative to grow the game of basketball throughout the expanding U.S. Hispanic market.
“On ‘Hispanic Night,� says Valeria, “they showed the names of the teams in both English and Spanish (they even named the teams after Spanish words that were often used within the Hispanic community).
...
We hear some truly inspirational stories! And hopefully, through this interview with Valeria Piaggio, we've inspired corporations and business owners, on both sides of the border, to take some risks and be more 'culture brave'!
Images Courtesy of Corbis RF and Valeria Piaggio
...
It’s Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit’s key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company....
]]>
The Seattle Multicultural Marketing Summit Part 3: Interview with a Presenter: Valeria Piaggio!
The Seattle Multicultural Marketing Summit Part 3: Interview with one of the Presenters: Valeria Piaggio!
It’s Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit’s key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company. She weighs in on the theme of this year’s marketing summit: “CREATING THE NEW MULTICULTURAL MARKETING PARADIGM� and also talks about polyculturalism, bravery, ethnic markets and the need for new terminology...
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
...
Valeria Piaggio - VP and Head of PolyCultural Insights at The Futures Company
Valeria, thank you so much for taking the time to speak with QEQ.
...
When it comes to polyculturalism,� Valeria tells us, “it’s more how individual consumers choose their identity and that can mean that they embrace many different cultures.
...
Valeria explains, “What we mean by ‘colour brave’ is acknowledging that there are race problems in the country, but that there are also equal opportunities to take a stand.
...
Images Courtesy of Valeria Piaggio and Corbis RF Images
...
Valeria Piaggio, Vice President, Head of PolyCultural Insights and Consulting, The Futures Company
...
Thus, companies need to become “color brave,� not color blind, and take meaningful positions on race and diversity (Valeria Piaggio, Vice President, Head of PolyCultural Insights and Consulting, The Futures Company)


Blog | Quote EndQuote Cross-Cultural Strategy | Ethnic Marketing strategists for a multicultural Canada, multilingual TV, Radio, print, digital, social media

quoteendquote.ca [cached]

Last week, QEQ's blogger spoke with Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S-based research and consulting firm, The Futures Company....

Read More
Seattle Multicultural Marketing Summit 2015, Part 3: Interview with Valeria Piaggio
...
It's Part 3 of our extended series on the Seattle Multicultural Marketing Summit . We have an exciting interview with one of the summit's key presenters: Valeria Piaggio, Vice President and Head of PolyCultural Insights at the U.S -based research and consulting firm, The Futures Company....

Similar Profiles

Other People with this Name

Other people with the name Piaggio

Mariela Piaggio
Into SA

Arlette Piaggio
Accounting Principals Inc

Angela Piaggio
TI Automotive Ltd

Erasmo Piaggio
Fincantieri

Marisa Piaggio
Galmed Pharmaceuticals Ltd

Browse ZoomInfo's Business Contact Directory by City

Browse ZoomInfo's
Business People Directory

Browse ZoomInfo's
Advanced Company Directory