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This profile was last updated on 2/17/15  and contains information from public web pages and contributions from the ZoomInfo community.

Valeria Piaggio

Wrong Valeria Piaggio?

Vice President

The Futures Company
Local Address: Chicago, Illinois, United States
Futures Group
Suite 200 One Thomas Circle, Nw
Washington Dc , District of Columbia 20005
United States

Company Description: Futures Group specializes in the design and implementation of public health and social programs for developing countries. We work with government agencies,...   more
Background

Employment History

Education

  • BA , Mass Communication and Journalism
    Universidad del Salvador
  • B.A. , Mass Communication and Journalism
    Universidad del Salvador
35 Total References
Web References
The Futures Company Names ...
www.bulldogreporter.net, 22 Aug 2014 [cached]
The Futures Company Names Valeria Piaggio Vice President of Multicultural Insights
The Futures Company (www.thefuturescompany.com), a global strategic insight and innovation consultancy, strengthened its flagship consumer insights service with the appointment of multicultural strategist and highly regarded lifestyle trends authority Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR.
In this capacity, she will serve as the conceptual leader and chief consultant for their recently launched Total Market subscription offer -- the first and only unified multicultural and general market consumer insights service. In addition, she will also serve as the Global Knowledge Lead for multicultural marketplace trends in support of The Future...
Valeria ...
www.iconoculture.com, 8 Mar 2007 [cached]
Valeria Piaggio
...
Valeria Piaggio's unique fusion of global perspective, strategic thinking and nuanced analysis helps clients identify and create innovative opportunities within the ever-expanding Latino consumer segment.Valeria is well-versed in developing integrated marketing campaigns according to current and emerging Latino trends, and she knows how to adjust communication strategies, brand positioning and product offerings to better resonate with Latino consumers.
Valeria's distinctive insight into the Latino way of life gives clients the understanding they need to effectively connect with the nation's leading emerging markets.She has led strategic projects for major corporate clients, including Wal-Mart, Bacardi U.S.A., General Mills, MTV, UnitedHealth Group and Warner Home Video.She has helped develop Latino-targeted advertising initiatives for agencies like the Bravo Group, Hoffman Lewis (Ola Creativa), DDB-del Rivero Messianu and Integer (Velocidad).Valeria's diverse expertise covers several vertical categories, and she's examined education, technology, food and beverage, health and beauty, fashion and retail, and home and garden through the lens of Latino cultures.
Before joining Iconoculture, Valeria was a strategic planner for Group One.She also spent six years facilitating marketing communications and conducting market research for multinational corporations in Argentina.Fluent in Spanish and French, Valeria holds a B.A. in Mass Communication and Journalism from Universidad del Salvador in Buenos Aires and a graduate-level Certificate in Marketing Communication from the University of St. Thomas in Minneapolis.
Trend Research
www.mongabay.com, 26 Mar 2008 [cached]
Press-Enterprise (subscription),States today is cultural fusion," said Valeria Piaggio, a vice president and marketing expert for Iconoculture, a trend research firm in Minneapolis.
...
Virginian Pilot, ... seeing in the United State today is cultural fusion,'' said Valeria Piaggio, a vice president and marketing expert for Iconoculture, a trend research firm in ...
The Futures Company names ...
thefuturescompany.com, 1 Aug 2014 [cached]
The Futures Company names Valeria Piaggio Vice President of Multicultural Insights
August 12, 2014, Chapel Hill, NC-The Futures Company strengthened its flagship consumer insights service with the appointment of multicultural strategist and highly-regarded lifestyle trends authority Valeria Piaggio as Vice President of Multicultural Insights for the U.S. Yankelovich MONITOR. In this capacity, she will serve as the conceptual leader and chief consultant for their recently launched Total Market subscription offer -- the first and only unified multicultural and general market consumer insights service. In addition, she will also serve as the Global Knowledge Lead for multicultural marketplace trends in support of The Future Company's strategic insight, planning and innovation consultancy.
"We couldn't be happier to have Valeria Piaggio lead our multicultural practice," said David Bersoff, Chief Insights Officer.
...
Valeria is the ideal person to help lead this effort and work with clients to unlock the growth that results from effectively deploying the mix of total market and targeted outreach best suited to the particulars of their brand."
Piaggio joins The Futures Company from CEB Iconoculture, where she played a key role in building their multicultural practice, including being responsible for the development and launch of their Latino service. Most recently Piaggio worked as the lead strategist of the global team, developing client deliverables as well as leading custom work for Fortune 500 clients.
Piaggio is a respected presenter at industry events and has spoken at Hispanic Retail 360 and the Association of Hispanic Advertising Agencies' Latino Identity Project among others. She is based in The Futures Company's Chicago office.
Press Releases archives - The Futures Company
thefuturescompany.com [cached]
The Futures Company names Valeria Piaggio Vice President of Multicultural Insights
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