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Valeria Piaggio

Vice President, Head of Multicultural Research

The Futures Company

HQ Phone:  (202) 775-9680

Direct Phone: (312) ***-****direct phone

Email: v***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Futures Company

Suite 200 One Thomas Circle, Nw

Washington, D.C., District of Columbia,20005

United States

Company Description

The Futures Company is a global strategic planning consultancy with unparalleled expertise in trends and foresight. Part of Kantar within WPP, we have offices in the UK, US, Central and South America, China and Singapore, and provide consulting as well as rese... more

Find other employees at this company (8,711)

Web References(58 Total References)


thefuturescompany.com

Valeria Piaggio


www.theexchangelab.com

We are moving closer toward "polyculturalism," a term that Valeria Piaggio, VP, Head of Multicultural Insights at The Futures Company defines as the notion that all cultures' are interrelated; every person is a product of their attitude, values, cultural influences and lifestyle rather than being defined by genetics or skin color.


www.ahaa.org [cached]

Join Valeria Piaggio, Head of Polycultural Insights at The Futures Company, to discuss how this demographic revolution is the driving force in the New America, and how it requires new strategies to succeed in Our Polycultural Future.
Attend the webinar and find out the following: • How the very nature of American identity is changing with the times-and how specific values are rising as ethnic populations become increasingly influential (American Identity Today and Tomorrow) • How the typical way of measuring marketplace power is outdated and how ethnic segments hold more marketplace sway than commonly assumed (Color Power) • How brands can take advantage of emerging Polycultural Themes and evolve their marketing for our Polycultural Future Speaker: Valeria Piaggio, Vice President, Head of Polycultural Insights and Consulting, The Futures Company


thefuturescompany.com [cached]

Valeria Piaggio
Valeria Piaggio VP, Head of Polycultural Insights Valeria Piaggio is the Head of Polycultural Insights at Kantar Futures. In this role, she is the conceptual leader and chief consultant for the Total Market subscription offer-the first and only unified multicultural and general market consumer insights service. Valeria is the knowledge lead for multicultural marketplace trends in support of Kantar Futures' strategic insight, planning and innovation consultancy. Before joining Kantar Futures, Valeria spent 10 years at Iconoculture, where she was responsible for the launch of their U.S. Latino service. During her tenure, the Iconoculture Latino service grew to become its Multicultural practice. She also was instrumental in the development of the global product, created and managed the Cultural Fluent network, and became the Lead Global Consumer Strategist in charge of team operations. Previously, Valeria was a strategic planner at Group One Communications. She started her career in Argentina, her home country, where she held various positions in the areas of education and communications. Valeria is based in our Chicago office, lives in Evanston with her daughter, Sofia, and her puppy, Leia. They keep her pretty busy at home as well…


thefuturescompany.com [cached]

Valeria Piaggio
Valeria Piaggio VP, Head of Multicultural Insights Valeria Piaggio was recently appointed as the Head of Multicultural Insights at The Futures Company. In this role, she is the conceptual leader and chief consultant for the Total Market subscription offer-the first and only unified multicultural and general market consumer insights service. Valeria is the knowledge lead for multicultural marketplace trends in support of The Futures Company's strategic insight, planning and innovation consultancy. Before joining The Futures Company, Valeria spent 10 years at Iconoculture, where she was responsible for the launch of their U.S. Latino service. During her tenure, the Iconoculture Latino service grew to become its Multicultural practice. She also was instrumental in the development of the global product, created and managed the Cultural Fluent network, and became the Lead Global Consumer Strategist in charge of team operations. Previously, Valeria was a strategic planner at Group One Communications. She started her career in Argentina, her home country, where she held various positions in the areas of education and communications. Valeria is based in our Chicago office, lives in Evanston with her eight-year-old daughter, Sofia, and her new puppy, Leia. They keep her pretty busy at home as well…


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