The objectivity that so many traditional outlets have driven for isn't what people want in that moment," said Tyler Bleszinski, the founder of SB Nation, the original property of Vox Media.
argues that it initiated the entire phenomenon of team blog networks.
"They want the raw emotion they're feeling and someone to express it adequately.
Only someone who lives and dies with their team can capture that."
adds that one of the main reasons he
started the network was because he
was personally frustrated by the lack of coverage of his
favorite baseball team, the Oakland Athletics.
Similarly, on SB Nation
, Tyler Bleszinski
told me by email that the traffic a contributor's story attracts partly determines how much he
As a result, Allen argues that content built around GIFs and Vines, staples of these blogs that are largely absent from more traditional coverage, is an inescapable part of new sports media.
"That's what people are clicking on," he