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US and Canada
Marketing and Communications
Zeris eBusiness Solutions Team
Troy Walker - Manager, eBusiness StrategyTroy has built and run eBusiness practices for two separate Information Technology firms.His most recent role was Managing Principal of eBusiness for the US and Canada for a publicly traded, $ 90mm company with offices in 36 countries.While there, Troy developed the solutions delivery team, created the architecture design methodology used worldwide, devised the sales focus and led all of the strategy and development projects for the company.Troy brings a unique blend of business strategy, marketing and technology expertise to Zeris clients.His career began in advertising and marketing, where he started as a copywriter while a freshman in college.Troy went on to become Director of Business Development for a very successful Cleveland, Ohio advertising and marketing firm and then dove into the technology arena with an emphasis in client/server, Enterprise Resource Planning and distributed computing solutions.Since his first E-Commerce project in 1996, Troy has worked with countless Fortune 500 and mid-market clients in financial services, pharmaceuticals, consumer products, insurance, software, distribution, manufacturing, entertainment, health care and more to deliver eBusiness strategy and/or implement technology solutions.In addition to his role in strategy and development, Troy has a successful track record of defining and then developing strategic web partnerships for clients to drive targeted and meaningful traffic to their sites.Troy is a certified Microsoft Sales Specialist and holds an undergraduate degree in Marketing and Communications from Hiram College, with a minor in Business, and is working toward an MBA with masters-level courses in Marketing, Economics, Information Technology and Statistics.Troy has written and spoken on eBusiness trends and metrics throughout his career for companies, trade organizations and universities, serves as a resource for several large newspapers, and spends countless hours following the latest in eBusiness trends for our clients.Troy resides in Raleigh, North Carolina with his wife and two young boys.
Newtown Public Library
Jamesburg Area Chamber of Commerce