Troy Carter, a prominent music manager and entrepreneur, came to campus March 9 to give an intimate lecture and open dialogue in the URBN Annex Screening Room.
is most recognized for catapulting the careers of several recording artists, including Oscar winner John Legend, Grammy winner Lady Gaga and emerging pop star Meghan Trainer.
The two were first introduced when Carter
began promoting concerts for The Notorious B.I.G.
"[Notorious B.I.G.] had this guy who was the head of his
record label named [P.
Diddy] who I asked one day to tell me what exactly it was he
And, he started telling me about how he's the head of the record company and he started this label.
And I said, 'You know what, I want to come work for you.' And he said, 'Your first job is to get me that girl from behind the bar.' I got him the girl from behind the bar and two weeks later I was an intern at Bad Boy Entertainment," Carter said.
Under P. Diddy's tutelage, Carter
recounted what he
gained most from the experience, saying, "Working for [P.
, who continued working for the enterprise, began to lose interest when he
went from interacting day-to-day with the talent to focusing on the business element of the company.
So, they split ways.
Moving forward, he
began to keep his
ears to the streets for new and emerging artists that were a breath of fresh air in the industry to connect with and develop.
had to establish alternative ways for people to discover Lady Gaga and to reach fans.
turned to social media, which coincidentally, ended up causing an overall snowball effect leading to other business ventures.
I think we have a great example here in Mr. Carter