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Troy Carter, a prominent ...

thetriangle.org [cached]

Troy Carter, a prominent music manager and entrepreneur, came to campus March 9 to give an intimate lecture and open dialogue in the URBN Annex Screening Room. Carter is most recognized for catapulting the careers of several recording artists, including Oscar winner John Legend, Grammy winner Lady Gaga and emerging pop star Meghan Trainer.

The two were first introduced when Carter began promoting concerts for The Notorious B.I.G.
"[Notorious B.I.G.] had this guy who was the head of his record label named [P. Diddy] who I asked one day to tell me what exactly it was he did. And, he started telling me about how he's the head of the record company and he started this label. And I said, 'You know what, I want to come work for you.' And he said, 'Your first job is to get me that girl from behind the bar.' I got him the girl from behind the bar and two weeks later I was an intern at Bad Boy Entertainment," Carter said.
Under P. Diddy's tutelage, Carter recounted what he gained most from the experience, saying, "Working for [P.
Carter, who continued working for the enterprise, began to lose interest when he went from interacting day-to-day with the talent to focusing on the business element of the company. So, they split ways.
Moving forward, he began to keep his ears to the streets for new and emerging artists that were a breath of fresh air in the industry to connect with and develop.
Carter had to establish alternative ways for people to discover Lady Gaga and to reach fans. So, he turned to social media, which coincidentally, ended up causing an overall snowball effect leading to other business ventures.
I think we have a great example here in Mr. Carter."

The Breakup: Behind Lady Gaga's Split ...

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The Breakup: Behind Lady Gaga's Split With Manager Troy Carter

Lady Gaga Thanks Doritos, Defends 'Artpop' Sales, Slams Critics 'Who Don't Know F--ck…

Lady Gaga parted ways with ...

www.billboard.com [cached]

Lady Gaga parted ways with her previous manager Troy Carter and his Atom Factory firm last November. Campbell, who worked with Gaga at Atom Factory, stayed with the artist after her split with Carter.

Troy Carter, manager and ...

www.tonyadavidson.com [cached]

Troy Carter, manager and brand builder extraordinaire of artists such as Eve and Lady Gaga, (not to mention prominent startup tech investor) said this about his clients:

It turns out, Lady Gaga and ...

www.precision-analytics.com [cached]

It turns out, Lady Gaga and her (now former) manager, Troy Carter, realized the importance of social media early on. In 2008, she was one of the first artists to begin utilizing Twitter to interact with fans. It made sense, because of her brand platform, but they soon realized that, while they didn't own their Twitter followers or Facebook likers (Gaga has 51 million likes, more than any other person), they could drive them to their own space, LittleMonsters.com, and use the resulting data in fascinating new ways.

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