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This profile was last updated on 8/12/15  and contains information from public web pages and contributions from the ZoomInfo community.

Trini Amador IV

Wrong Trini Amador IV?

Managing Partner

Phone: (707) ***-****  
Local Address:  Healdsburg , California , United States
BHC Consulting
1510 Leavenworth St
San Francisco , California 94109
United States

Company Description: BHC is a leading brand strategy and research consultancy with a proven track record of helping marketers win through superior insights.

Employment History

Board Memberships and Affiliations

18 Total References
Web References
The Sonoma Vine: Archive, 1 Dec 2010 [cached]
Interview: Trini Amador IV, Gracianna Winery
Does it seem as though every entrepreneur's success story started in their garage? There are so many great stories of successful businesses that were born from the dimly lit, sometimes dusty comforts of the home-based laboratory. I would like to officially add Gracianna Winery to this growing list of successful enterprises.
It was not all that long ago that Trinidad Amador IV (Trini), winemaker for Gracianna Winery, was expressing his independence in the comforts of his Forestville, CA garage using raw product from the agriculturally robust Russian River Valley AVA and dabbling in what so many in the region have already perfected - winemaking.
I recently secured some quality time with Gracianna's winemaker, touted as an up and comer, but you will come to realize, as I have, that Trini Amador has already arrived.
In this article I will share with you the Gracianna story and how the passion of a local boy turned winemaker and his family have built a winery rooted deeply by values of grace, graciousness, and gratitude.
Gracianna Winery rests in the heart of the Russian River Valley, nestled along the "miracle mile" on Westside Road. The Amador Family - Trini, his sister and his parents - are Gracianna, quite literally, as they are the team that fulfill the operations of the winery. At the center of this and every winery is the winemaker of course.
Trini Amador, son of Trinidad and Lisa Amador, grew up in Forestville, CA just west of Santa Rosa merely a stone's throw from Westside Road.
Being a local and having grown up in the Russian River Valley surrounded in every direction by wineries, vineyards, and the agricultural epicenter for the wine industry, Trini was determined to carve out his career path as a winemaker. In order to achieve this goal Trini enrolled at Oregon State University to study Applied Agriculture. During his college years and shortly thereafter Trini worked in various capacities in the wine industry starting first with internships with Williams Selyem (winemaking) and Gallo Family Vineyards (vineyard management).
Eventually, these experiences compelled Trini to embark on a career that beset both vineyard management and winemaking.
These distinctly different winery and vineyard experiences helped fulfill his initial objective which was to learn the wine business. With this combination of experience and education he was ready to bring to life his winemaking vision. In 2005, with the support of his family, who not only serve as business partners but as his inspiration for building a successful winery, Trini and his family launched Gracianna Winery.
In Sonoma County you either work in the wine business or someone in your family works in the wine business. This region is synonymous with hard work, pride, and the pursuance of a lifestyle that shows appreciation for what one has. This culture provides the perfect backdrop for Trini and Gracianna. Most of us wine lovers believe that wine is a medium for cultural expression or an artful presentation of the values of those that cultivated the grapes and produced the wine. I asked Trini if he subscribes to this belief and how he would describe his winemaking style. Without hesitation he expressed his agreement with this and added that Gracianna is about sharing gratitude and appreciation for all of the blessings in life. The wines he creates are a strict representation of this vision and each varietal is designed specifically to capture the very best of the RRV.
I pressed Trini on his choice of varietals for Gracianna which include Chardonnay, Pinot Noir and Zinfandel. He further endorsed his vision for prescribed winemaking and stated that these varietals offer the greatest opportunity to produce the results he envisions. Russian River Valley famously produces outstanding Chardonnay, Pinot Noir and Zinfandel fruit but this alone does not make a great wine. Trini devises a plan for each varietal more than a year before production carefully identifying the components he wants to emphasize in each vintage. Zinfandel provides him with a bold yet versatile option while Pinot Noir requires precision and finesse. Chardonnay, some of which he sources from the Green Valley in RRV, gives him an exciting change of pace and another opportunity to represent his vision.
Trini went on to add that he is not consumed with achieving commercial growth and is more interested remaining focused on making great wines. I have heard that he is considered an up and coming winemaker so I asked him when he will know he has arrived. His response is what made me most appreciative for this interview. Trini believes his personal success is measured only by his ability to sustain his career in the business of his dreams, by growing grapes, producing great wines, and meeting a variety of self imposed challenges along the way. Upon speaking with Trini, it is quite easy to gauge his level of appreciation for the life he has, his humble perspective, and his passion to embrace local tradition as his chosen profession. Furthermore, and maybe most importantly, for this is what Gracianna is founded upon, he attributes many of these values to his family and without their support he could not embark on the pursuance of his dream.
I learned a great deal about the personalized nature of winemaking but much more about the deeper significance the wine industry represents to the people of Sonoma beyond the obvious economic implications. It is this appreciation that Gracianna represents and Trini Amador has everything to do with this.
Center for Marketing Excellence - Faculty and Staff, 7 Feb 2011 [cached]
Trini Amador
CEO, Center for Marketing Excellence
Trini Amador is CEO of Center for Marketing Excellence and Sr. Partner at EMM Group.
Amador has served as a business partner/strategist to several important global brands. Seagram's, Microsoft, Brown-Forman, AT&T, Yahoo!, and Sun Microsystems are among those that have benefited from his counsel. His educational focus in business complements his broadcast, direct marketing, entertainment marketing and high tech experience, where he has held strategic positions in sales, general management, marketing and business development.
After a 10-year career in general management at Brown and Infinity Broadcasting, he moved to Advo, Inc, a $1 billion direct marketing firm. His responsibilities included VP, Business Development and Field Marketing. He was subsequently Vice President of a joint venture between The Left Bank Organization, a Hollywood-based artist management concern and DDB Needham Worldwide, working on the Pepsi, H&R Block, Capitol Records and Budweiser accounts among others.
In 1997, he joined Broderbund Software, responsible for all corporate strategic and OEM relationships, including Intel, HP, Compaq, and others.
People :: EMM GROUP, 26 May 2008 [cached]
Trini Amador, Senior Vice President: triniamador@emmgroup.netLike Sat, Trini brings a marriage of unique skills to every client engagement: business management, training, sales and business development, direct marketing and marketing management.Global brands like Microsoft, Brown-Forman, AT&T, Yahoo!, Pepsi, H&R Block, Seagram's, Capitol Records, Budweiser and Sun Microsystems have benefited from his counsel.Trini is expert at working within an organization to determine how to build programs that successfully motivate and train marketers in the adoption of marketing processes that will allow them to focus on their core objective - promote and grow their brands.Trini is also responsible for managing EMM Group's partnering activities and the Center for Marketing Excellence business unit.
Client Recommendations, 11 Jan 2012 [cached]
Trini Amador, Managing Partner, BHC Consulting
BHC Consulting :: The Team, 24 Aug 2010 [cached]
Trini Amador
Trini Amador is a Senior Partner of BHC Consulting and is considered a trusted "insider" and business partner/strategist to several important global brands. As a consultant, he has been an essential member of Sun Microsystem's Brand Council and has led many high-level strategic research
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