"Music and food go hand in hand in building communities," WorldFare owner Travis Schmidt said after Escovedo performed six songs in Santa Monica.
, a South African native who worked in restaurant supply before putting the keys in the ignition of WorldFare
in May, sees his
entire concept -- installing a sit-down eating area on the top level of the bus -- as a risk.
not selling a food as easily identifiable as a taco, burrito or even banh mi; he's
selling variations on "the bunny," a concept popular among working class South Africans that is essentially hollowed-out loaf of bread stuffed with meat or vegetables.
Escovedo became a fan, too, greeting Schmidt
with a handshake and the declaration "your food is delicious.
Schmidt is negotiating with a performer for a second concert in September.