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Wrong Travis Ridout?

Travis N. Ridout

Political Scientist

Washington State University

HQ Phone:  (509) 335-7515

Direct Phone: (509) ***-****direct phone

Email: t***@***.edu

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Washington State University

501 Johnson Tower

Pullman, Washington,99164

United States

Company Description

Washington State University conducts transformational research and provides world-class education to more than 26,000 undergraduate, graduate, and professional students. Founded in 1890 in Pullman, it is Washington's original land-grant university, with a miss...more

Background Information

Employment History

Co-Director

Wesleyan University


Web References(148 Total References)


Mark Udall and Cory Gardner Are Competing for Cable Ad Buys - NCC Delivers America's Best Consumers

nccmedia.com [cached]

Travis Ridout, a political scientist at Washington State University, said he wasn't surprised by Gardner's approach.
"Reaching the people you want to reach - it strikes me as smart, efficient campaigning," he said. In the past 10 years, he said, campaigns have gotten better at marrying the audiences of cable TV shows with their own lists of prospective supporters - and then tailoring their messages as necessary. "There is definitely a movement in that direction," said Ridout, co-author of "The Persuasive Power of Campaign Advertising," which examines how political ads have evolved in the digital age. In addition, Ridout said sports viewers are pretty evenly split between Republicans and Democrats - so games are "a good place to reach that persuadable voter."


Newsletter || APSA

politicalcommunication.org [cached]

A big thank you to Travis Ridout and Danna Young for their help in reviewing the proposals and panels this year.
Travis Ridout (Washington State University) Section Vice-Chair


The Persuasive Power of Campaign Advertising by Travis N. Ridout

www.universitypressaudiobooks.com [cached]

Travis N. Ridout
Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. Travis N. Ridout is Associate Professor of Political Science at Washington State University and a coauthor (with Michael M. Franz, Paul B. Freedman, and Kenneth M. Goldstein) of Campaign Advertising and American Democracy. "Travis Ridout and Michael Franz have developed a persuasive message. "Ridout and Franz have done scholars of political communication, behavior, and campaigns a great service in writing this book."


Interest Groups Pouring Millions Into 2014 Senate Races - Muncie Voice

www.muncievoice.com [cached]

The Wesleyan Media Project is directed by Erika Franklin Fowler, assistant professor of government at Wesleyan University, Michael M. Franz, associate professor of government at Bowdoin College, and Travis N. Ridout, associate professor of political science at Washington State University.


CU News Corps : Outside Spending, Negative Ads Rampant in Colorado 2012 Election

cunewscorps.com [cached]

Not necessarily, says Travis Ridout, associate professor of political science at Washington State University and co-author of Campaign Advertising and American Democracy.
"The effects of ads are always quite small in a presidential race," Ridout says.


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