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Washington State University
220 French Admn BldgPO Box 641020
WSU Spokane is the urban campus of Washington State University, a land-grant research university founded in 1890. The campus features advanced studies and research in health sciences and health professions, the design disciplines, education, social and po...
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According to another study, this time ...
According to another study, this time done by Bowdoin's Michael Franz and Washington State University's Travis Ridout after the 2008 election, you need to air a lot of ads in order to register an impact.
In a study made by Bowdoin's ...
In a study made by Bowdoin's Michael Franz and Washington State University's Travis Ridout in 2010 on the effects of advertising, it states that it does have a meaningful effect on the decision of voting public, but you also need to produce a lot to gain the effect.
"Nonprofits want to shape races," said ...
"Nonprofits want to shape races," said Travis Ridout, a political science professor at Washington State University, referring to the politically active groups that spend early on congressional candidates.
"There may have been one large donor who thought this was a great idea, or maybe it's part of a larger strategy," said Ridout
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For example, Democrats have been found to be more frequent television watchers than Republicans, and Democrats candidates in 2008 ran more than twice as many ads as Republicans during science-fiction shows, reality dating programs and telenovelas, according to research by Washington State University professor Travis Ridout and others.
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Travis Ridout, a political scientist at Washington State University, said he wasn't surprised by Gardner's approach.
"Reaching the people you want to reach - it strikes me as smart, efficient campaigning," he
In the past 10 years, he
said, campaigns have gotten better at marrying the audiences of cable TV shows with their own lists of prospective supporters - and then tailoring their messages as necessary.
"There is definitely a movement in that direction," said Ridout
, co-author of "The Persuasive Power of Campaign Advertising," which examines how political ads have evolved in the digital age.
In addition, Ridout
said sports viewers are pretty evenly split between Republicans and Democrats
- so games are "a good place to reach that persuadable voter."