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Wrong Travis Ridout?

Travis N. Ridout

Political Scientist

Washington State University

Direct Phone: (509) ***-****       

Email: t***@***.edu

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Washington State University

14204 NE Salmon Creek Ave.

Vancouver, Washington 98686

United States

Company Description

Washington State University conducts transformational research and provides world-class education to more than 26,000 undergraduate, graduate, and professional students. Founded in 1890 in Pullman, it is Washington's original land-grant university, with a ... more

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Background Information

Web References (199 Total References)

According to another study, this time ... [cached]

According to another study, this time done by Bowdoin's Michael Franz and Washington State University's Travis Ridout after the 2008 election, you need to air a lot of ads in order to register an impact.

However, Travis Ridout of ... [cached]

However, Travis Ridout of Washington State University, who's conducted studies on political ad campaign effectiveness, argues that while impact may be small, margins in political races can also be tiny and therefore not forking over millions of dollars on ads could be a death sentence.

"In a highly competitive race where candidates are well-known, ads aren't going to make more than a 2-3 percentage point difference, but obviously, some races are decided by 2-3 percentage points, and so you just don't want to give up on that," said Ridout.

In a study made by Bowdoin's ... [cached]

In a study made by Bowdoin's Michael Franz and Washington State University's Travis Ridout in 2010 on the effects of advertising, it states that it does have a meaningful effect on the decision of voting public, but you also need to produce a lot to gain the effect.

"Nonprofits want to shape races," said ... [cached]

"Nonprofits want to shape races," said Travis Ridout, a political science professor at Washington State University, referring to the politically active groups that spend early on congressional candidates.

"There may have been one large donor who thought this was a great idea, or maybe it's part of a larger strategy," said Ridout.

STRATA | News [cached]

For example, Democrats have been found to be more frequent television watchers than Republicans, and Democrats candidates in 2008 ran more than twice as many ads as Republicans during science-fiction shows, reality dating programs and telenovelas, according to research by Washington State University professor Travis Ridout and others.

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