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This profile was last updated on 3/1/15  and contains information from public web pages and contributions from the ZoomInfo community.

Travis N. Ridout

Wrong Travis N. Ridout?

Associate Professor, Political Sc...

Phone: (509) ***-****  
Email: t***@***.edu
Local Address:  PULLMAN , Washington , United States
Washington State University
14204 NE Salmon Creek Ave.
Vancouver , Washington 98686
United States

Company Description: WSU Spokane is the urban campus of Washington State University, a land-grant research university founded in 1890. The campus features advanced studies and research...   more

Employment History

136 Total References
Web References
Arkansas Senate Race Garners National Attention, 1 Mar 2015 [cached]
Washington State University Government Professor Travis Ridout said the 2012 presidential election may have set the stage for early ads in battle- ground states like Arkansas.
"There's so much money out there this year, and I think most observ- ers agree that control of the Senate is about a 50-50 chance that it'll change," Ridout said.
"It's hard to figure out at ..., 3 Aug 2014 [cached]
"It's hard to figure out at any one moment which candidates are going to emerge from that race," said Travis Ridout, a professor of government and public policy at Washington State University.
Travis Ridout, a political ..., 25 Oct 2014 [cached]
Travis Ridout, a political scientist at Washington State University, said he wasn't surprised by Gardner's approach.
"Reaching the people you want to reach - it strikes me as smart, efficient campaigning," he said.
In the past 10 years, he said, campaigns have gotten better at marrying the audiences of cable TV shows with their own lists of prospective supporters - and then tailoring their messages as necessary.
"There is definitely a movement in that direction," said Ridout, co-author of "The Persuasive Power of Campaign Advertising," which examines how political ads have evolved in the digital age.
In addition, Ridout said sports viewers are pretty evenly split between Republicans and Democrats - so games are "a good place to reach that persuadable voter."
"Ad spending this election cycle will ..., 15 Oct 2014 [cached]
"Ad spending this election cycle will easily break the $1 billion mark in the next week or two," said Wesleyan Media Project co-director Travis Ridout. "We also expect to see at least 2 million ad airings in House, Senate and gubernatorial races by Election Day."
"It seems like presidential-year levels in some of these races," Ridout added.
Politics @ Huffington Post |, 1 Jan 2014 [cached]
Wesleyan University assistant professor Erika Franklin Fowler and Washington State University professor Travis Ridout explained in a paper that was a product of the Wesleyan Media Project's work.
"This was due, in part, to the fact that purchasing advertising as a candidate was much cheaper this cycle than purchasing air time through any other organization, because candidates qualify for the lowest unit rate and super PACs do not," Fowler and Ridout explained.
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