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This profile was last updated on 3/1/15  and contains information from public web pages and contributions from the ZoomInfo community.

Travis N. Ridout

Wrong Travis N. Ridout?

Professor of Government and Publi...

Local Address: Pullman, Washington, United States
Washington State University
14204 NE Salmon Creek Ave.
Vancouver , Washington 98686
United States

Company Description: WSU Spokane is the urban campus of Washington State University, a land-grant research university founded in 1890. The campus features advanced studies and research...   more

Employment History

133 Total References
Web References
Arkansas Senate Race Garners National Attention, 1 Mar 2015 [cached]
Washington State University Government Professor Travis Ridout said the 2012 presidential election may have set the stage for early ads in battle- ground states like Arkansas.
"There's so much money out there this year, and I think most observ- ers agree that control of the Senate is about a 50-50 chance that it'll change," Ridout said.
APSA || Leadership, 13 Nov 2014 [cached]
Travis Ridout Vice Chair School of Politics, Philosophy and Public Affairs Washington State University P.O. Box 644880 Pullman WA 99164-4880 Tel: (509) 335-2264
"It's hard to figure out at ..., 3 Aug 2014 [cached]
"It's hard to figure out at any one moment which candidates are going to emerge from that race," said Travis Ridout, a professor of government and public policy at Washington State University.
"Advertising generally isn't going to ..., 12 Oct 2014 [cached]
"Advertising generally isn't going to cause huge swings in a race, but when you've got a race as close as that in Arkansas, you don't need a big swing to flip the race to one part or the other," says Travis N. Ridout, an associate professor of political science at Washington State University.
Ridout, who is co-director of the Project, said negative ads are popular because they sometimes work.
"People pay more attention to negative ads, and they are generally more memorable. They often attract media attention, and they give voters a reason to vote for one candidate over another," he says.
Travis Ridout, a political ..., 25 Oct 2014 [cached]
Travis Ridout, a political scientist at Washington State University, said he wasn't surprised by Gardner's approach.
"Reaching the people you want to reach - it strikes me as smart, efficient campaigning," he said.
In the past 10 years, he said, campaigns have gotten better at marrying the audiences of cable TV shows with their own lists of prospective supporters - and then tailoring their messages as necessary.
"There is definitely a movement in that direction," said Ridout, co-author of "The Persuasive Power of Campaign Advertising," which examines how political ads have evolved in the digital age.
In addition, Ridout said sports viewers are pretty evenly split between Republicans and Democrats - so games are "a good place to reach that persuadable voter."
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