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Wrong Travis Ridout?

Travis N. Ridout

Associate Professor of Political Science

Washington State University

Direct Phone: (509) ***-****       

Email: t***@***.edu

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Washington State University

14204 NE Salmon Creek Ave.

Vancouver, Washington 98686

United States

Company Description

Washington State University conducts transformational research and provides world-class education to more than 26,000 undergraduate, graduate, and professional students. Founded in 1890 in Pullman, it is Washington's original land-grant university, with a ... more

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Background Information

Employment History

Media Project Co-Director

Wesleyan University



Web References (75 Total References)

7 p.m. Nov. 3 -Travis Ridout, ... [cached]

7 p.m. Nov. 3 -Travis Ridout, Ph.D., co-author of "Political Advertising in the United States" and co-director of the Wesleyan Media Project, discusses data and elections. The Wesleyan Media Project analyzes all broadcast advertisements for federal and state election candidates in every U.S. media market. Ridout also is a political science professor at Washington State University. Learn more at

APSA || Leadership [cached]

Travis Ridout Chair Washington State University

Travis Ridout, Washington State University (Head, APSA Political Communication Section)

ICA || Leadership [cached]

Travis Ridout, Washington State University (Head, APSA Political Communication Section)

According to another study, this time ... [cached]

According to another study, this time done by Bowdoin's Michael Franz and Washington State University's Travis Ridout after the 2008 election, you need to air a lot of ads in order to register an impact.

However, Travis Ridout of ... [cached]

However, Travis Ridout of Washington State University, who's conducted studies on political ad campaign effectiveness, argues that while impact may be small, margins in political races can also be tiny and therefore not forking over millions of dollars on ads could be a death sentence.

"In a highly competitive race where candidates are well-known, ads aren't going to make more than a 2-3 percentage point difference, but obviously, some races are decided by 2-3 percentage points, and so you just don't want to give up on that," said Ridout.

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