logo

Last Update

This profile was last updated on 3/15/2017 and contains contributions from the  Zoominfo Community.

is this you? Claim your profile.

Wrong Travis Ridout?

Travis N. Ridout

Political Scientist

Washington State University

HQ Phone:  (509) 335-2022

Direct Phone: (509) ***-****direct phone

Email: t***@***.edu

GET ZOOMINFO GROW

+ Get 10 Free Contacts a Month

Please agree to the terms and conditions.

I agree to the  Terms of Service and  Privacy Policy. I understand that I will receive a subscription to ZoomInfo Grow at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

THANK YOU FOR DOWNLOADING!

computers
  • 1.Download
    ZoomInfo Grow
    v sign
  • 2.Run Installation
    Wizard
  • 3.Check your inbox to
    Sign in to ZoomInfo Grow

I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Washington State University

501 Johnson Tower

Pullman, Washington,99164

United States

Company Description

Washington State University conducts transformational research and provides world-class education to more than 26,000 undergraduate, graduate, and professional students. Founded in 1890 in Pullman, it is Washington's original land-grant university, with a miss...more

Background Information

Employment History

Media Project Co-Director

Wesleyan University


WSU Associate Professor of Political Science

The International Business Times Inc


Assistant Professor

Erika Franklin Fowler and Washington State University


Web References(152 Total References)


Snowden Broadcast at Ohio Wesleyan Wednesday - C.G. Boyce Real Estate Co.

www.cgboyce.com [cached]

7 p.m. Nov. 3 -Travis Ridout, Ph.D., co-author of "Political Advertising in the United States" and co-director of the Wesleyan Media Project, discusses data and elections.
The Wesleyan Media Project analyzes all broadcast advertisements for federal and state election candidates in every U.S. media market. Ridout also is a political science professor at Washington State University. Learn more at http://public.wsu.edu/~tnridout.


Gov. Martinez accounted for 25% of state's TV ads | New Mexico In Depth

nmindepth.com [cached]

"We're certainly not at a point where TV advertising is being eclipsed by online media and social media and all that stuff," said Travis Ridout, a political science professor at Washington State University and co-director of the Wesleyan Media Project, which tracks TV political advertising.
Statewide campaigns For the Martinez campaign, TV was among the biggest campaign expenses, and many of those ads attacked King, which is unusual, Ridout said. "It does sort of strike me as contradictory to our usual story, which is that if you're ahead and your opponent can't afford to get their name out there, you certainly don't want to do it for them," Ridout said. Candidates such as Martinez, who is mentioned as a potential 2016 vice presidential nominee, also often are looking to the future, Ridout said.


NCC Media - NCC Delivers America's Best Consumers

nccmedia.com [cached]

Travis Ridout, a political scientist at Washington State University, said he wasn't surprised by Gardner's approach.
"Reaching the people you want to reach - it strikes me as smart, efficient campaigning," he said. In the past 10 years, he said, campaigns have gotten better at marrying the audiences of cable TV shows with their own lists of prospective supporters - and then tailoring their messages as necessary. "There is definitely a movement in that direction," said Ridout, co-author of "The Persuasive Power of Campaign Advertising," which examines how political ads have evolved in the digital age. In addition, Ridout said sports viewers are pretty evenly split between Republicans and Democrats - so games are "a good place to reach that persuadable voter."


What startups can learn in marketing from super bowl ads

beantownmv.com [cached]

However, Travis Ridout of Washington State University, who's conducted studies on political ad campaign effectiveness, argues that while impact may be small, margins in political races can also be tiny and therefore not forking over millions of dollars on ads could be a death sentence.
"In a highly competitive race where candidates are well-known, ads aren't going to make more than a 2-3 percentage point difference, but obviously, some races are decided by 2-3 percentage points, and so you just don't want to give up on that," said Ridout.


Newsletter || APSA

politicalcommunication.org [cached]

A big thank you to Travis Ridout and Danna Young for their help in reviewing the proposals and panels this year.
Travis Ridout (Washington State University) Section Vice-Chair


Similar Profiles

city

Browse ZoomInfo's Business
Contact Directory by City

city

Browse ZoomInfo's
Business People Directory

city

Browse ZoomInfo's
Advanced Company Directory