Urban Junket is a Minneapolis-based handbag design and distribution company founded in 2008 by Tracy Dyer, a former Best Buy marketing executive and road warrior who believes passionately that fashion and function shouldn't have to be sacrificed for the other.
While working for electronics retail giant Best Buy
on their launch of Geek Squad, Tracy Dyer
lead focus groups with women about how they would feel having tech installers in their homes.
Instead, women kept asking Dyer
the same question again and again: Why don't big retailers have decent laptop bags?
As a corporate traveler, Dyer
often experienced her
own frustrations and she
The market was void of fashionable and funcational laptop bags for women.
As a member of the company's innovation group, she took the request to suppliers, but no one seemed to listen.
decided to venture out on her
own and design laptop bags - just for women.
spent time in Italy learning about leather manufacturing and designed her
But the bags started costing more than the computers they carried.
More importantly, she
was turned off by the toxicity of the leather-making process.
started researching eco-friendly and found that fabric can be made out of recycled water bottles.