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Tracy L. Drumm

Marketing Director

IF MARKETING

HQ Phone:  (312) 335-1700

Email: t***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

IF MARKETING

845 N. Michigan Ave. Suite 925 W

Chicago, Illinois,60611

United States

Company Description

IF MARKETING utilizes to help our clients get and stay busy. Working closely with the nation's top Plastic Surgeons, we help physicians across the country create explosive and dynamic marketing campaigns that help them educate today's modern women on how to lo... more.

Find other employees at this company (464,106)

Background Information

Employment History

President

OFPSA


Affiliations

Enhance Foundation

Founder


Web References(34 Total References)


THE Aesthetic Practice Association

www.tapamed.org [cached]

Tracy Drumm
President of IF Marketing


dermtube.com

by Tracy Drumm
Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing. 2,135 video views since 9/19/2014.


dermtube.com

by Tracy Drumm
If you have good ideas without a firm strategy and follow-through, your investment won't pay off, says Tracy Drumm, Vice President of IF Marketing.


If Marketing - Senior Management Team

www.ifmark.com [cached]

Tracy L. Drumm
Vice President


www.cosmeticsurgeryforum.com

When marketing a cosmetic practice, Tracy Drumm told attendees, "Were not quite in the retail world.
And we're not exclusively in the medical world anymore â€"we're somewhere in between. Aesthetic physicians must market themselves and their practices, she said, "But nobody wants to be a salesman. Reaching patients requires more educating than selling, said Ms. Drumm, vice president of If Marketing. Additionally, she said, successful marketing demands not a shotgun approach, but that of a rifle. "Most of us, when starting a small business, have a message we want to get out right away, so we just randomly shoot it out there to the masses. It's not part of a bigger plan; there's not much strategy behind it. The rifle approach means taking a long, narrow, deep shot at a very specific target in your market. Any time you're marketing, ask yourself who you're trying to reach, what's the purpose, and how often will you reach out to them? The key is to make multiple timely impressions in multiple media, Ms. Drumm said. Tracy Drumm, vice president of If Marketing, wrapped up the session with five rules for social engagement: Be a friend, not an ad. Patients can detect a false voice, she said. Her rule of thumb: for every promotional post, post four "social" messages without a particular goal. Be a doctor. Keeping business and personal Facebook pages creates a safety net that protects you from too much involvement with patients, she said.


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