Tracy L. Drumm
A passion for marketing and a love of aesthetic medicine drives Tracy Drumm to manage the day-to-day operations of IF MARKETING, a prestigious marketing firm in downtown Chicago specializing in aesthetic medicine.
Tracy has spent the past four years as Vice President of IF MARKETING, developing a comprehensive understanding of the aesthetic patient and creating innovative techniques to get physicians across the country busy.
In addition to working with private practices, Tracy
works closely with medical device companies and regularly consults with top pharmaceutical companies to help them effectively reach and retain their desired markets.
Utilizing her vast knowledge of the aesthetic industry partnered with her unique approaches to marketing, Tracy has served as Creative Director for over 45 local, regional and national marketing campaigns.
specializes in creating effective marketing plans for her
clients inclusive of event marketing strategies where she
excels at utilizing recruitment formulas to secure attendance.
has planned and executed hundreds of industry programs ranging in attendance from 25-750 guests.
has worked with over 600 physicians nationwide and recently co-authored two books, THRIVE: Pearls to Prosper in Any Economy and Keys to Success: Marketing & Practice Management.
has given over 100 lectures on medical marketing and uses her
experience working alongside physicians to give "real-world application" to new marketing concepts and theories.
Through strategically networking and maintaining relationships with various media outlets, Tracy
has successfully placed over 45 news segments on networks including CNN, NBC, ABC, CBS, FOX, WGN and the History Chanel
has secured over 50 print articles in national publications including Vogue
, Oprah Magazine
, W, Elle, Marie Claire and Life & Style
In 2006, Tracy co-founded Enhance Educational Foundation, a 501(c)(3) not-for-profit organization that raises funds and resources for inner-city Chicago Public School students interested in pursuing a career in healthcare.
has created corporate partnerships with over 40 national companies including Starbucks
and Borders Books
to secure donations and support for the charity.