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845 North Michigan Ave Suite 923 East
IF MARKETING utilizes to help our clients get and stay busy. Working closely with the nation's top Plastic Surgeons, we help physicians across the country create explosive and dynamic marketing campaigns that help them educate today's modern women on how ...
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Cosmetic Surgery Forum - Faculty
Tracy L. Drumm, Vice President - IF Marketing
Hema Sundaram, MD | Corey Maas, ...
Hema Sundaram, MD | Corey Maas, MD | Steven Dayan, MD | Vivian Bucay, MD | Doris Day, MD | Marc Darst, MD | Haines Ely, MD | Pamela Basuk, MD | Murad Alam, MD | Emily Altman, MD | Kevin Smith, MD | Mark Taylor, MD | Candace Spann, MD | S. Manjula Jegasothy, MD | Jeanette Graf, MD | Michael Gold, MD | Rhett Drugge, MD | Cliff Rosendahl, MD | Brooke Jackson, MD | Carl Thornfeldt, MD | Julie Woodward, MD | Roslyn Rivkah Isseroff, MD | Suneel Chilukuri, MD | H.L. Greenberg, MD | Ted Pigeon, Senior Associate Editor - Practical Dermatology | Sharon Finch, Publisher â€“ Cutis | Tracy L. Drumm, Vice President - IF Marketing | Joel Schlessinger, MD, FAAD, FAACS
Tracy Drumm, Vice President, IF Marketing
A passion for marketing fueled Tracy Drumm
to help create a marketing company that specializes in aesthetic medicine.
Nearly six years after starting IF Marketing, Tracy
has worked with over 1,000 physicians around the world.
has created hundreds of marketing campaigns for private practices, medical device and pharmaceutical companies in the Canadian, European and American markets.
Delivering over 300 presentations, Drumm
has lectured in Canada, Australia, France, Italy, Macau, Turkey and at numerous national conferences throughout the United States.
Using the experience she
continues to learn by working alongside physicians, she
has authored three industry books, DRIVE, THRIVE: Pearls to Prosper in Any Economy and Keys to Success: Marketing & Practice Management.
Drumm has published over 100 articles in leading trade publications, and has become a resource to physicians, practice managers and those in the industry around the world.
by Tracy ...
by Tracy Drumm
If you have good ideas without a firm strategy and follow-through, your investment won't pay off, says Tracy Drumm, Vice President of IF Marketing.
by Tracy ...
by Tracy Drumm
Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.
2,135 video views since 9/19/2014.
When marketing a cosmetic practice, ...
When marketing a cosmetic practice, Tracy Drumm told attendees, "Were not quite in the retail world.
And we're not exclusively in the medical world anymore â€"we're somewhere in between.
Aesthetic physicians must market themselves and their practices, she said, "But nobody wants to be a salesman.
Reaching patients requires more educating than selling, said Ms. Drumm, vice president of If Marketing.
said, successful marketing demands not a shotgun approach, but that of a rifle.
"Most of us, when starting a small business, have a message we want to get out right away, so we just randomly shoot it out there to the masses.
It's not part of a bigger plan; there's not much strategy behind it.
The rifle approach means taking a long, narrow, deep shot at a very specific target in your market.
Any time you're marketing, ask yourself who you're trying to reach, what's the purpose, and how often will you reach out to them?
The key is to make multiple timely impressions in multiple media, Ms. Drumm
Tracy Drumm, vice president of If Marketing, wrapped up the session with five rules for social engagement:
Be a friend, not an ad.
Patients can detect a false voice, she
rule of thumb: for every promotional post, post four "social" messages without a particular goal.
Be a doctor.
Keeping business and personal Facebook pages creates a safety net that protects you from too much involvement with patients, she