Last Update

2014-10-22T00:00:00.000Z

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Ms. Tracy L. Drumm

Vice President

IF MARKETING

HQ Phone: (312) 335-1700

Email: t***@***.com

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IF MARKETING

845 North Michigan Ave Suite 923 East

Chicago, Illinois 60611

United States

Company Description

IF MARKETING utilizes to help our clients get and stay busy. Working closely with the nation's top Plastic Surgeons, we help physicians across the country create explosive and dynamic marketing campaigns that help them educate today's modern women on how ... more

Find other employees at this company (425,043)

Background Information

Employment History

President

OFPSA

Affiliations

Founder
Enhance Foundation

Web References (51 Total References)


If Marketing - Senior Management Team

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Tracy L. Drumm Vice President


THE Aesthetic Practice Association

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Tracy Drumm President of IF Marketing


by Tracy ...

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by Tracy Drumm

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Learn about the TOIB strategy for ensuring effective marketing and mailings for your aesthetic practice from Tracy Drumm of IF Marketing.
2,135 video views since 9/19/2014.


by Tracy ...

dermtube.com [cached]

by Tracy Drumm

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If you have good ideas without a firm strategy and follow-through, your investment won't pay off, says Tracy Drumm, Vice President of IF Marketing.


When marketing a cosmetic practice, ...

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When marketing a cosmetic practice, Tracy Drumm told attendees, "Were not quite in the retail world. And we're not exclusively in the medical world anymore â€"we're somewhere in between. Aesthetic physicians must market themselves and their practices, she said, "But nobody wants to be a salesman. Reaching patients requires more educating than selling, said Ms. Drumm, vice president of If Marketing.

Additionally, she said, successful marketing demands not a shotgun approach, but that of a rifle. "Most of us, when starting a small business, have a message we want to get out right away, so we just randomly shoot it out there to the masses. It's not part of a bigger plan; there's not much strategy behind it. The rifle approach means taking a long, narrow, deep shot at a very specific target in your market. Any time you're marketing, ask yourself who you're trying to reach, what's the purpose, and how often will you reach out to them? The key is to make multiple timely impressions in multiple media, Ms. Drumm said.
...
Tracy Drumm, vice president of If Marketing, wrapped up the session with five rules for social engagement: Be a friend, not an ad. Patients can detect a false voice, she said. Her rule of thumb: for every promotional post, post four "social" messages without a particular goal. Be a doctor. Keeping business and personal Facebook pages creates a safety net that protects you from too much involvement with patients, she said.

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