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This profile was last updated on 10/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President

Phone: (312) ***-****  HQ Phone
Email: t***@***.com
IF MARKETING
845 North Michigan Ave Suite 923 East
Chicago, Illinois 60611
United States

Company Description: IF MARKETING utilizes to help our clients get and stay busy. Working closely with the nation's top Plastic Surgeons, we help physicians across the country create...   more
Background

Employment History

30 Total References
Web References
Cosmetic Surgery Forum - Faculty
www.cosmeticsurgeryforum.com, 1 July 2014 [cached]
Tracy L. Drumm, Vice President - IF Marketing
Hema Sundaram, MD | Corey Maas, ...
www.cosmeticsurgeryforum.com, 1 July 2014 [cached]
Hema Sundaram, MD | Corey Maas, MD | Steven Dayan, MD | Vivian Bucay, MD | Doris Day, MD | Marc Darst, MD | Haines Ely, MD | Pamela Basuk, MD | Murad Alam, MD | Emily Altman, MD | Kevin Smith, MD | Mark Taylor, MD | Candace Spann, MD | S. Manjula Jegasothy, MD | Jeanette Graf, MD | Michael Gold, MD | Rhett Drugge, MD | Cliff Rosendahl, MD | Brooke Jackson, MD | Carl Thornfeldt, MD | Julie Woodward, MD | Roslyn Rivkah Isseroff, MD | Suneel Chilukuri, MD | H.L. Greenberg, MD | Ted Pigeon, Senior Associate Editor - Practical Dermatology | Sharon Finch, Publisher – Cutis | Tracy L. Drumm, Vice President - IF Marketing | Joel Schlessinger, MD, FAAD, FAACS
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Tracy Drumm, Vice President, IF Marketing
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Tracy Drumm
A passion for marketing fueled Tracy Drumm to help create a marketing company that specializes in aesthetic medicine. Nearly six years after starting IF Marketing, Tracy has worked with over 1,000 physicians around the world.
She has created hundreds of marketing campaigns for private practices, medical device and pharmaceutical companies in the Canadian, European and American markets. Delivering over 300 presentations, Drumm has lectured in Canada, Australia, France, Italy, Macau, Turkey and at numerous national conferences throughout the United States. Using the experience she continues to learn by working alongside physicians, she has authored three industry books, DRIVE, THRIVE: Pearls to Prosper in Any Economy and Keys to Success: Marketing & Practice Management. Drumm has published over 100 articles in leading trade publications, and has become a resource to physicians, practice managers and those in the industry around the world.
If Marketing - Senior Management Team
www.ifmark.com, 23 June 2012 [cached]
Tracy L. Drumm Vice President
Tracy Drumm of IF ...
www.lumenis.com, 3 Feb 2011 [cached]
Tracy Drumm of IF Marketing will present "5 Secrets to Generating Thousands of Dollars with Your Laser"
Branding tips for building your dermatology or cosmetic surgery practice
www.marinaplasticsurgery.com, 4 July 2013 [cached]
Tracy Drumm, vice-president of aesthetic practice marketing firm IF Marketing, has boiled brand marketing down into three keep points: experience, relationships and outcome-based marketing.
When patients enter your practice, they should have the most positive experience possible, Ms. Drumm says.
"Have someone in your staff walk around your office and make notes where you can add some nice touches to enhance the experience," she says. "Your office should be a place that people look forward to going to."
Adding a company logo to a giveaway can be help build brand-awareness, but not if the item is a label on something disposable like a water bottle, she says.
"Consider the longevity of the piece you're buying to put your logo on," Ms. Drumm says.
Ms. Drumm suggested putting a company name and logo on a tube of lip balm because it will last for a while, and it's relatively inexpensive.
If the décor of your practice is top-notch and organized, the next thing patients notice after walking in the door is your staff. Building relationships and trust with physicians, nurses and other staff members is important. This can easily be achieved by putting together a welcome folder that contains short biographies of doctors as well as a welcome letter and possibly the doctor's CV, Ms. Drumm says.
"What we want to remember is people buy from people before brands," Ms. Drumm says.
In addition to physician profiles, having patient profiles and success stories will speak louder than simply showing before and after photos. Practices can a packet of patients that not only includes before and after photos, but also a relaxed, fun photo of the patient and a few sentences the patient wants to share about their life before and after the procedure.
"Commodities compete on prices, brands compete on intangible attributes," Ms. Drumm says.
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