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This profile was last updated on 6/20/14  and contains information from public web pages and contributions from the ZoomInfo community.

Founder and Chief Executive Offic...

Local Address: Ft Lauderdale, Florida, United States
Traci Lynn Fashion Jewelry LLC
151 Edgemoor Road
Wilmington, Delaware 19809
United States

Company Description: Traci Lynn Fashion Jewelry was established in Philadelphia, Pennsylvania in 1989 by Dr. Traci Lynn, President and Founder. Within one year, the business soared and...   more

Employment History

Board Memberships and Affiliations


  • medicine
    University of Michigan
  • doctorate degrees , Divinity and Theology
  • doctorate , theology
76 Total References
Web References
Traci Lynn Burton, Founder & ..., 19 Oct 2012 [cached]
Traci Lynn Burton, Founder & Chief Executive Officer, Traci Lynn Fashion Jewelry Traci Lynn Burton is the driving force behind the hugely successful direct sales company Traci Lynn Fashion Jewelry, launched with $200 and now a multi-million dollar enterprise retaining more than 10,000 thousand independent sales consultants across the U.S. She was the recipient of three prestigious awards, The Madam CJ Walker award, University of Pennsylvania's Carrier of Hope award, and the Spirit of Greatness award for outstanding Leadership in Business. Ms. Burton was also featured on Good Morning America for successful businesses among young entrepreneurs, and Essence Magazine. She has a mission to "pass the MIC,"-motivate, inspire and change lives.
Traci Lynn Fashion Jewelry, ..., 1 Feb 2011 [cached]
Traci Lynn Fashion Jewelry, which currently does business only in the United States, also uses this winning combination: About 65 percent of the company's sales are made via the party plan model versus one-on-one.
"As a jewelry company, our core appeal is style and fashion," says Dr. Traci Lynn, President and Owner of Traci Lynn Fashion Jewelry. "We are responsible for making women feel confident and love every minute of it.
"Our jewelry is eye catching and sales are often done right off the consultants' necks before they can get to the show," Lynn continues.
"Our main goal is to saturate the United States and, in the near future, branch out into international markets," Lynn says.
Religion & Spirituality Speakers | Health & Wellness | Eagles Talent, 23 Aug 2012 [cached]
Dr. Traci Lynn
Dr. Traci Lynn is a published author, founder, and president of Traci Lynn International, Inc. which includes Keynote presentations, workshops, and successful retail businesses. She was the recipient of three prestigious awards, the Madame CJ Walker Award for entrepreneur excellence, University of Pennsylvania Carrier ...Read More
About Direct Selling | DSA, 17 Dec 2013 [cached]
Dr. Traci Lynn Burton photo
Dr. Traci Lynn Burton Director
Traci Lynn Fashion Jewelry, 9 Nov 2012 [cached]
Traci Lynn Fashion Jewelry
"I believe in chasing the dream," Lynn says. "I don't chase the money. And because I chase the dream and not the money, I can love freely. I love the consultants and they know that."
Lynn has been serious about business ever since she was a child. Her grandmother recruited young Traci at age four to help her sell clothes out of the back of her car in West Philadelphia. "My job was to remember the clients' names and where they lived," Lynn recalls. "I had a list and I had to map out where we were going. The part I didn't like was going shopping for the merchandise with her, but I was learning about colors and styles whether I liked it or not. So my grandmother trained me not only to have fashion sense, but about entrepreneurship as well. At 15, Lynn opened a hair salon in a family-owned apartment and got her beauty-college certificate, all the while saving money for college. While in high school, she got her nursing license thinking she was going to be a doctor. "My mother had programmed me to be a physician," Lynn says. "If you asked me at age four what I wanted to be when I grew up, I'd tell you that I wanted to be an OB/GYN even though I had no idea what that meant."
Lynn majored in medicine at the University of Michigan, but ultimately didn't have the stomach for it. "I was fainting every day! she says with a laugh. She decided return to what came naturally to her: business, and earned a degree in finance. After graduating, Lynn took a job as an investor information representative at mutual-fund giant The Vanguard Group Inc., where she was quickly promoted to supervisor and then manager. But Lynn found herself itching to run her own shop and left Vanguard to try her hand at a variety of enterprises: selling clothes out of her home, a nail technician agency, a wedding planning company ("I had one client who ran me ragged," she says, "I wound up making $2 an hour when all was said and done"). Nothing took. "I was struggling to find that one inspired idea," she says, "and it wound up being jewelry. I figured, 'It's one-size-fits-all, how could you go wrong?'"
Lynn launched Traci Lynn Fashion Jewelry in Philadelphia in 1989. She was 25. The company, and its founder, became an inspiring local success story. In 1994, Essence magazine dubbed Lynn one of the most innovative entrepreneurs under 30. She was also featured on Good Morning America for owning one of the top-grossing businesses among young entrepreneurs and received the Madame CJ Walker Award for entrepreneur excellence. Despite all that, Lynn folded the company a few years later. "The women enjoyed the motivation, but we couldn't sustain it financially," she says.
Every month, Lynn had given pep talks to rally her sales force. One consultant told her that Lynn reminded her of the motivational speaker Les Brown.
After many years of traveling the world as a motivational speaker, Lynn decided to relaunch Traci Lynn Fashion Jewelry in 2005. This time she was able to avoid the pitfalls that bedeviled her the first time around and trust her own entrepreneurial intuition. Her motivational message became her company's mission, and as a result, she has transformed the lives of thousands of women who have taken advantage of the company's business training and become entrepreneurs in their own right.
Lynn says seeing the effect the company has had on its consultants is the most gratifying part of the business. "At one of the weekend sales rallies, a 10-year-old girl stood up and read a letter that she had written me about being a witness to the changes in her mother's life," Lynn says. "Her mother had lost her job, and working with us enabled her to continue to provide for her family. But more importantly, this little girl talked about seeing her mother smile again and get excited about something. She read this letter aloud and there was not a dry eye in the place."
Over the years, Lynn has become a published author (Wealth Without Sorrow and The Mind of A Millionaire) and earned two doctorate degrees in Divinity and Theology. She also continued to rack up awards, earning the University of Pennsylvania's Carrier of Hope Award for her community service and The Spirit of Greatness Award for Outstanding Leadership in Business.
Lynn's goal is to continue to empower her consultants and create a legacy business. "I'm looking for the day of 30,000 consultants," she says, "then 100,000 and more. The sky's the limit."
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